Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow

Detalhes bibliográficos
Autor(a) principal: Campos, Amanda Queiroz
Data de Publicação: 2024
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193
Resumo: Events are considered, by most of the literature, the most efficient means of communication for publicizing brands and launching products and brands. Fashion commercial brands mainly benefit from fashion shows as events aimed at buyers, the press, and end consumers. This article analyzes the feelings, emotions, and sensations aroused in a conceptual fashion show. Its motto resides in the presentation entitled The mud show by the Balenciaga brand for the Spring/Summer 2023 season (occurred in October 2022 in Paris). Thus, the methodology that guided this research involved a descriptive analysis based on the triangulation between the observed fashion shows, the data collected in legitimate journalistic publications in the field of fashion, and the theoretical reference consulted through bibliographical research. We concluded that The mud show properly applied expressive elements such as the choice of casting, scenography, sound, lighting, and mainly its theme to sensitize and move the spectators.
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spelling Anything you can feel: discomfort and emotion at Balenciaga’s MudshowCualquier cosa que sientas: fastidio y emoción en lo desfile Mudshow de BalenciagaQualquer coisa que se sinta: incômodo e emoção no desfile Mudshow de Balenciagafashion showauthorial fashionconceptual fashiondesfilemoda conceitualmoda autoraldesfilemoda conceptualmoda autoralEvents are considered, by most of the literature, the most efficient means of communication for publicizing brands and launching products and brands. Fashion commercial brands mainly benefit from fashion shows as events aimed at buyers, the press, and end consumers. This article analyzes the feelings, emotions, and sensations aroused in a conceptual fashion show. Its motto resides in the presentation entitled The mud show by the Balenciaga brand for the Spring/Summer 2023 season (occurred in October 2022 in Paris). Thus, the methodology that guided this research involved a descriptive analysis based on the triangulation between the observed fashion shows, the data collected in legitimate journalistic publications in the field of fashion, and the theoretical reference consulted through bibliographical research. We concluded that The mud show properly applied expressive elements such as the choice of casting, scenography, sound, lighting, and mainly its theme to sensitize and move the spectators.Los eventos son considerados, por la mayor parte de la literatura, el medio de comunicación más eficiente para dar a conocer marcas y lanzar productos y marcas. Las marcas comerciales de moda se benefician principalmente de los desfiles de moda como eventos dirigidos a compradores, prensa y consumidores finales. Este artículo tiene como objetivo analizar los sentimientos, emociones y sensaciones que despierta un desfile de moda conceptual. Su lema reside en la presentación titulada The mud show de la marca Balenciaga para la temporada Primavera/Verano 2023 (ocurrida en octubre de 2022 en París). Así, la metodología que orientó esta investigación implicó un análisis descriptivo basado en la triangulación entre los desfiles de moda observados, en los datos recogidos en publicaciones periodísticas legítimas en el campo de la moda y en el referencial teórico consultado a través de la investigación bibliográfica. Se puede concluir que The mud show parade supo aprovechar elementos expresivos como la elección del casting, la escenografía, el sonido, la iluminación y principalmente su temática para sensibilizar y emocionar a los espectadores.Eventos são considerados, por grande parte da literatura, o mais eficiente meio de comunicação para divulgação de marcas e lançamento de produtos e marcas. As marcas comerciais de moda usufruem sobretudo dos desfiles como eventos direcionados a compradores, imprensa e consumidores finais. O presente artigo tem como objetivo analisar os sentimentos, emoções e sensações despertados em um desfile conceitual de moda. Seu mote reside sobre a apresentação intitulada The mud show da marca Balenciaga para a temporada Primavera/Verão 2023 (ocorrida em outubro de 2022 em Paris). Assim, a metodologia que guiou esta pesquisa implicou análise descritiva baseada na triangulação entre o desfile observados, nos dados levantados em publicações jornalísticas legitimadas no campo da moda e no referencial teórico consultado por meio da pesquisa bibliográfica. Pôde-se concluir que o desfile The mud show conseguiu usufruir dos elementos expressivos como escolha de casting, cenografia, sonorização, iluminação e principalmente sua temática para sensibilizar e emocionar o público espectador.Universidade do Estado de Santa Catarina2024-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/htmlhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2419310.5965/1982615x17412024231ModaPalavra e-periódico; Vol. 17 No. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-282ModaPalavra e-periódico; Vol. 17 Núm. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-282 Modapalavra e-periódico; v. 17 n. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-2821982-615X10.5965/1982615x17412024000reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16427https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16428https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16434Copyright (c) 2023 Amanda Queiroz Camposhttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCampos, Amanda Queiroz2024-02-29T11:43:27Zoai::article/24193Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-29T11:43:27ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
Cualquier cosa que sientas: fastidio y emoción en lo desfile Mudshow de Balenciaga
Qualquer coisa que se sinta: incômodo e emoção no desfile Mudshow de Balenciaga
title Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
spellingShingle Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
Campos, Amanda Queiroz
fashion show
authorial fashion
conceptual fashion
desfile
moda conceitual
moda autoral
desfile
moda conceptual
moda autoral
title_short Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
title_full Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
title_fullStr Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
title_full_unstemmed Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
title_sort Anything you can feel: discomfort and emotion at Balenciaga’s Mudshow
author Campos, Amanda Queiroz
author_facet Campos, Amanda Queiroz
author_role author
dc.contributor.author.fl_str_mv Campos, Amanda Queiroz
dc.subject.por.fl_str_mv fashion show
authorial fashion
conceptual fashion
desfile
moda conceitual
moda autoral
desfile
moda conceptual
moda autoral
topic fashion show
authorial fashion
conceptual fashion
desfile
moda conceitual
moda autoral
desfile
moda conceptual
moda autoral
description Events are considered, by most of the literature, the most efficient means of communication for publicizing brands and launching products and brands. Fashion commercial brands mainly benefit from fashion shows as events aimed at buyers, the press, and end consumers. This article analyzes the feelings, emotions, and sensations aroused in a conceptual fashion show. Its motto resides in the presentation entitled The mud show by the Balenciaga brand for the Spring/Summer 2023 season (occurred in October 2022 in Paris). Thus, the methodology that guided this research involved a descriptive analysis based on the triangulation between the observed fashion shows, the data collected in legitimate journalistic publications in the field of fashion, and the theoretical reference consulted through bibliographical research. We concluded that The mud show properly applied expressive elements such as the choice of casting, scenography, sound, lighting, and mainly its theme to sensitize and move the spectators.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193
10.5965/1982615x17412024231
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193
identifier_str_mv 10.5965/1982615x17412024231
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16427
https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16428
https://www.revistas.udesc.br/index.php/modapalavra/article/view/24193/16434
dc.rights.driver.fl_str_mv Copyright (c) 2023 Amanda Queiroz Campos
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Amanda Queiroz Campos
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/html
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 17 No. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-282
ModaPalavra e-periódico; Vol. 17 Núm. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-282
Modapalavra e-periódico; v. 17 n. 41 (2024): Moda e Emoções na Cultura do Consumo; 231-282
1982-615X
10.5965/1982615x17412024000
reponame:ModaPalavra e-periódico
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instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
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reponame_str ModaPalavra e-periódico
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repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
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