Sustainability as a Trend in the Fashion Market

Detalhes bibliográficos
Autor(a) principal: Breve, Danilo Gondim
Data de Publicação: 2018
Outros Autores: Gonzaga, Liliane da Silva, Mendes, Francisca Dantas
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/11859
Resumo: The themes related to sustainability have grown significantly in recent times in all areas of studies and marketing. In this context, the fashion industry, one of the most polluting in the world, has been promoting changes in the mode of operation of its activities, seeking to find solutions within a complex chain, aiming to effectively manage the consequences caused in society to the detriment of its activity. Based on a qualitative bibliographical study, this work seeks to identify sustainability as a current trend in the fashion market, since it is a rising theme in the academic and marketing area, analyzing the issues involved and also self-styled sustainable fashion brands.
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spelling Sustainability as a Trend in the Fashion MarketSustentabilidade como uma Tendência no Mercado da Modaestudos de tendênciasindústria da modasustentabilidadetrend studiesfashion industrysustainabilityThe themes related to sustainability have grown significantly in recent times in all areas of studies and marketing. In this context, the fashion industry, one of the most polluting in the world, has been promoting changes in the mode of operation of its activities, seeking to find solutions within a complex chain, aiming to effectively manage the consequences caused in society to the detriment of its activity. Based on a qualitative bibliographical study, this work seeks to identify sustainability as a current trend in the fashion market, since it is a rising theme in the academic and marketing area, analyzing the issues involved and also self-styled sustainable fashion brands.Os temas relacionados à sustentabilidade têm crescido significativamente nos últimos tempos em todas as áreas de estudos e de atuação mercadológica. Neste contexto, a indústria da moda, uma das mais poluentes do mundo, vem promovendo mudanças no modo de operação de suas atividades, buscando encontrar soluções dentro de uma cadeia complexa, objetivando administrar de maneira eficaz as conseqüências ocasionadas na sociedade em detrimento da sua atividade. A partir de um estudo qualitativo bibliográfico, este trabalho busca identificar a sustentabilidade como uma tendência atual no mercado da moda, visto que é um tema em ascensão na área acadêmica e mercadológica, analisando as questões envolvidas e também marcas de moda autointituladas sustentáveis.Universidade do Estado de Santa Catarina2018-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/1185910.5965/1982615x11222018311ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 311-331ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 311-331 Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 311-3311982-615X10.5965/1982615x11222018reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/11859/8389Copyright (c) 2018 Danilo Gondim Breve, Liliane da Silva Gonzaga, Francisca Dantas Mendeshttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBreve, Danilo GondimGonzaga, Liliane da SilvaMendes, Francisca Dantas2023-03-17T12:18:06Zoai::article/11859Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-17T12:18:06ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Sustainability as a Trend in the Fashion Market
Sustentabilidade como uma Tendência no Mercado da Moda
title Sustainability as a Trend in the Fashion Market
spellingShingle Sustainability as a Trend in the Fashion Market
Breve, Danilo Gondim
estudos de tendências
indústria da moda
sustentabilidade
trend studies
fashion industry
sustainability
title_short Sustainability as a Trend in the Fashion Market
title_full Sustainability as a Trend in the Fashion Market
title_fullStr Sustainability as a Trend in the Fashion Market
title_full_unstemmed Sustainability as a Trend in the Fashion Market
title_sort Sustainability as a Trend in the Fashion Market
author Breve, Danilo Gondim
author_facet Breve, Danilo Gondim
Gonzaga, Liliane da Silva
Mendes, Francisca Dantas
author_role author
author2 Gonzaga, Liliane da Silva
Mendes, Francisca Dantas
author2_role author
author
dc.contributor.author.fl_str_mv Breve, Danilo Gondim
Gonzaga, Liliane da Silva
Mendes, Francisca Dantas
dc.subject.por.fl_str_mv estudos de tendências
indústria da moda
sustentabilidade
trend studies
fashion industry
sustainability
topic estudos de tendências
indústria da moda
sustentabilidade
trend studies
fashion industry
sustainability
description The themes related to sustainability have grown significantly in recent times in all areas of studies and marketing. In this context, the fashion industry, one of the most polluting in the world, has been promoting changes in the mode of operation of its activities, seeking to find solutions within a complex chain, aiming to effectively manage the consequences caused in society to the detriment of its activity. Based on a qualitative bibliographical study, this work seeks to identify sustainability as a current trend in the fashion market, since it is a rising theme in the academic and marketing area, analyzing the issues involved and also self-styled sustainable fashion brands.
publishDate 2018
dc.date.none.fl_str_mv 2018-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11859
10.5965/1982615x11222018311
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/11859
identifier_str_mv 10.5965/1982615x11222018311
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/11859/8389
dc.rights.driver.fl_str_mv Copyright (c) 2018 Danilo Gondim Breve, Liliane da Silva Gonzaga, Francisca Dantas Mendes
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Danilo Gondim Breve, Liliane da Silva Gonzaga, Francisca Dantas Mendes
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 11 No. 22 (2018): Dossier Trend Studies and Fashion Brand; 311-331
ModaPalavra e-periódico; Vol. 11 Núm. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 311-331
Modapalavra e-periódico; v. 11 n. 22 (2018): Dossiê Estudos de Tendências e Branding de Moda; 311-331
1982-615X
10.5965/1982615x11222018
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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