Chanel: Uma análise semiótica

Detalhes bibliográficos
Autor(a) principal: Teló Duarte, Sonia Carmem
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/7758
Resumo: The paper aims to understand what was in Gabrielle Chanel that made his name became synonym for elegance and good taste to wear, resisting time and the emergence of numerous stylists and fashion designers. It starts with the study of the brands of products and its analogy with fashion brands, as brands are reflections of the products that they represent and must be suitable to the objectives of the company so they do not disappear from the economic scenario. Next, semiotic is used as an exercise of analysis, which seeks to explain, to describe and understand the signs that made Coco Chanel became a brand continues to instigate people to have a small part of that myth by purchase a product Chanel.
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spelling Chanel: Uma análise semióticaBrandSemioticsChanelMarcaSemióticaChanelThe paper aims to understand what was in Gabrielle Chanel that made his name became synonym for elegance and good taste to wear, resisting time and the emergence of numerous stylists and fashion designers. It starts with the study of the brands of products and its analogy with fashion brands, as brands are reflections of the products that they represent and must be suitable to the objectives of the company so they do not disappear from the economic scenario. Next, semiotic is used as an exercise of analysis, which seeks to explain, to describe and understand the signs that made Coco Chanel became a brand continues to instigate people to have a small part of that myth by purchase a product Chanel.O trabalho tem por objetivo conhecer o que havia em Gabrielle Chanel que fez com que seu nome se transformasse em sinônimo de elegância e bom gosto ao vestir, resistindo ao tempo e ao surgimento de inúmeros estilistas e designers de moda. Parte-se do estudo sobre as marcas enquanto representações dos produtos e sua analogia com as marcas de moda, uma vez que as marcas são reflexos dos produtos que representam e precisam ser adequados aos objetivos da empresa para que não desapareçam do cenário econômico. A seguir, utiliza-se da semiótica como um exercício de análise, que busca explicar, descrever e compreender os signos que fizeram com que Coco Chanel se tornasse uma marca que continua a instigar as pessoas a possuir uma pequena parte desse mito ao adquirir um produto Chanel.Universidade do Estado de Santa Catarina2012-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7758ModaPalavra e-periódico; Vol. 5 No. 10 (2012): ModaPalavraModaPalavra e-periódico; Vol. 5 Núm. 10 (2012): ModaPalavra Modapalavra e-periódico; v. 5 n. 10 (2012): ModaPalavra1982-615Xreponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/7758/5308Copyright (c) 2016 Sonia Carmem Teló Duartehttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessTeló Duarte, Sonia Carmem2017-05-11T11:46:53Zoai:ojs.revistas.udesc.br:article/7758Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2017-05-11T11:46:53ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Chanel: Uma análise semiótica
title Chanel: Uma análise semiótica
spellingShingle Chanel: Uma análise semiótica
Teló Duarte, Sonia Carmem
Brand
Semiotics
Chanel
Marca
Semiótica
Chanel
title_short Chanel: Uma análise semiótica
title_full Chanel: Uma análise semiótica
title_fullStr Chanel: Uma análise semiótica
title_full_unstemmed Chanel: Uma análise semiótica
title_sort Chanel: Uma análise semiótica
author Teló Duarte, Sonia Carmem
author_facet Teló Duarte, Sonia Carmem
author_role author
dc.contributor.author.fl_str_mv Teló Duarte, Sonia Carmem
dc.subject.por.fl_str_mv Brand
Semiotics
Chanel
Marca
Semiótica
Chanel
topic Brand
Semiotics
Chanel
Marca
Semiótica
Chanel
description The paper aims to understand what was in Gabrielle Chanel that made his name became synonym for elegance and good taste to wear, resisting time and the emergence of numerous stylists and fashion designers. It starts with the study of the brands of products and its analogy with fashion brands, as brands are reflections of the products that they represent and must be suitable to the objectives of the company so they do not disappear from the economic scenario. Next, semiotic is used as an exercise of analysis, which seeks to explain, to describe and understand the signs that made Coco Chanel became a brand continues to instigate people to have a small part of that myth by purchase a product Chanel.
publishDate 2012
dc.date.none.fl_str_mv 2012-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7758
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/7758
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/7758/5308
dc.rights.driver.fl_str_mv Copyright (c) 2016 Sonia Carmem Teló Duarte
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Sonia Carmem Teló Duarte
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 5 No. 10 (2012): ModaPalavra
ModaPalavra e-periódico; Vol. 5 Núm. 10 (2012): ModaPalavra
Modapalavra e-periódico; v. 5 n. 10 (2012): ModaPalavra
1982-615X
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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