The Fashion Retail and the value creation with sustainable products: a multiple case study

Detalhes bibliográficos
Autor(a) principal: Baptista, Eleonora Alves
Data de Publicação: 2016
Outros Autores: Dalto, Edson josé
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/6859
Resumo: This study aims to understand how the development of sustainable products in Brazilian fashion retail businesses creates value for the companies themselves, society and the environment. A qualitative approach to multiple case study method investigates practices and processes at four companies from Rio de Janeiro State. The study collected primary information from direct observation and interviews with the firms’ directors, and secondary data from industry reports and other documents. Three overall dimensions of the study -environmental management, value creation and product development in fast fashion companies -encoded into seven categories, when considered in data cross-synthesis, elucidate the following conclusions: (1) the firms do not have economic, ethical and legal fields integrated view; (2) the companies do not believe that the fashion consumer market values environmental practices and thus not motivated to invest in practices and products; (3) a fragmented supply chain makes it difficult to control activities and appears as a major constraint to the development of sustainable products; (4) access to information on best environmental practices and tax incentives are important inductors’ mechanisms to leverage the development of sustainable products in the Brazilian fashion retail; (5) the development of strategic capabilities in pollution prevention area, management products and clean technology create value for the production chain.
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spelling The Fashion Retail and the value creation with sustainable products: a multiple case studyO Varejo de Moda e a Criação de Valor com Produtos Sustentáveis: um estudo de casos múltiplosmodafast fashioncriação de valorprodutos sustentáveisfashionfast fashionvalue creationsustainable productsThis study aims to understand how the development of sustainable products in Brazilian fashion retail businesses creates value for the companies themselves, society and the environment. A qualitative approach to multiple case study method investigates practices and processes at four companies from Rio de Janeiro State. The study collected primary information from direct observation and interviews with the firms’ directors, and secondary data from industry reports and other documents. Three overall dimensions of the study -environmental management, value creation and product development in fast fashion companies -encoded into seven categories, when considered in data cross-synthesis, elucidate the following conclusions: (1) the firms do not have economic, ethical and legal fields integrated view; (2) the companies do not believe that the fashion consumer market values environmental practices and thus not motivated to invest in practices and products; (3) a fragmented supply chain makes it difficult to control activities and appears as a major constraint to the development of sustainable products; (4) access to information on best environmental practices and tax incentives are important inductors’ mechanisms to leverage the development of sustainable products in the Brazilian fashion retail; (5) the development of strategic capabilities in pollution prevention area, management products and clean technology create value for the production chain.Esse estudo objetiva compreender como o desenvolvimento de produtos sustentáveis em empresas brasileiras de confecção e varejo de moda podem criar valor para as próprias empresas, para a sociedade e para o meio ambiente. A pesquisa coletou informações primárias de quatro empresas fluminenses, com observação direta e entrevistas com diretores das firmas, e dados secundários, por meio de relatórios setoriais e outros documentos. Este estudo de casos múltiplos foca em três dimensões gerais de pesquisa - gestão socioambiental, criação de valor e desenvolvimento de produtos em empresas de fast fashion -, codificadas em sete categorias que, ao serem analisadas em síntese cruzada de dados, elucidam as seguintes conclusões: (1) as firmas não possuem visão integrada dos domínios econômico, ético e legal; (2) as empresas não acreditam que o mercado consumidor de moda valorize praticas socioambientais e, assim, não se motivam a investir em práticas e produtos. (3) a cadeia produtiva fragmentada dificulta o controle de atividades e aparece como um dos principais entraves para o desenvolvimento de produtos sustentáveis; (4) o acesso a informações sobre melhores práticas socioambientais e incentivo fiscal são importantes mecanismos indutores para alavancar o desenvolvimento de produtos sustentáveis; (5) o desenvolvimento de capacidades estratégicas na área de prevenção de poluição, manejo de produtos e tecnologia limpa criam valor para a cadeia produtiva. Universidade do Estado de Santa Catarina2016-07-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/685910.5965/1982615x09182016305ModaPalavra e-periódico; Vol. 9 No. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-334ModaPalavra e-periódico; Vol. 9 Núm. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-334 Modapalavra e-periódico; v. 9 n. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-3341982-615X10.5965/1982615x09182016reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/6859/5635Copyright (c) 2016 Eleonora Alves Baptista, Edson josé Daltohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBaptista, Eleonora AlvesDalto, Edson josé2023-03-15T12:05:19Zoai::article/6859Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-03-15T12:05:19ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The Fashion Retail and the value creation with sustainable products: a multiple case study
O Varejo de Moda e a Criação de Valor com Produtos Sustentáveis: um estudo de casos múltiplos
title The Fashion Retail and the value creation with sustainable products: a multiple case study
spellingShingle The Fashion Retail and the value creation with sustainable products: a multiple case study
Baptista, Eleonora Alves
moda
fast fashion
criação de valor
produtos sustentáveis
fashion
fast fashion
value creation
sustainable products
title_short The Fashion Retail and the value creation with sustainable products: a multiple case study
title_full The Fashion Retail and the value creation with sustainable products: a multiple case study
title_fullStr The Fashion Retail and the value creation with sustainable products: a multiple case study
title_full_unstemmed The Fashion Retail and the value creation with sustainable products: a multiple case study
title_sort The Fashion Retail and the value creation with sustainable products: a multiple case study
author Baptista, Eleonora Alves
author_facet Baptista, Eleonora Alves
Dalto, Edson josé
author_role author
author2 Dalto, Edson josé
author2_role author
dc.contributor.author.fl_str_mv Baptista, Eleonora Alves
Dalto, Edson josé
dc.subject.por.fl_str_mv moda
fast fashion
criação de valor
produtos sustentáveis
fashion
fast fashion
value creation
sustainable products
topic moda
fast fashion
criação de valor
produtos sustentáveis
fashion
fast fashion
value creation
sustainable products
description This study aims to understand how the development of sustainable products in Brazilian fashion retail businesses creates value for the companies themselves, society and the environment. A qualitative approach to multiple case study method investigates practices and processes at four companies from Rio de Janeiro State. The study collected primary information from direct observation and interviews with the firms’ directors, and secondary data from industry reports and other documents. Three overall dimensions of the study -environmental management, value creation and product development in fast fashion companies -encoded into seven categories, when considered in data cross-synthesis, elucidate the following conclusions: (1) the firms do not have economic, ethical and legal fields integrated view; (2) the companies do not believe that the fashion consumer market values environmental practices and thus not motivated to invest in practices and products; (3) a fragmented supply chain makes it difficult to control activities and appears as a major constraint to the development of sustainable products; (4) access to information on best environmental practices and tax incentives are important inductors’ mechanisms to leverage the development of sustainable products in the Brazilian fashion retail; (5) the development of strategic capabilities in pollution prevention area, management products and clean technology create value for the production chain.
publishDate 2016
dc.date.none.fl_str_mv 2016-07-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/6859
10.5965/1982615x09182016305
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/6859
identifier_str_mv 10.5965/1982615x09182016305
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/6859/5635
dc.rights.driver.fl_str_mv Copyright (c) 2016 Eleonora Alves Baptista, Edson josé Dalto
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Eleonora Alves Baptista, Edson josé Dalto
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 9 No. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-334
ModaPalavra e-periódico; Vol. 9 Núm. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-334
Modapalavra e-periódico; v. 9 n. 18 (2016): Dossiê Diversidade Étnico Cultural e Moda; 305-334
1982-615X
10.5965/1982615x09182016
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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