Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games

Detalhes bibliográficos
Autor(a) principal: Baranenko, Igor
Data de Publicação: 2020
Outros Autores: Napoleão, Eduardo, Silva, Giorgio Gilwan da, Braviano, Gilson
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/37288
Resumo: Crowdfunding is a community way to directly capitalize on business or personal projects. This paper aims to indicate characteristics and reasons of success and failure of modern games collective financing campaigns. Through the selection, collection and analysis of the games project campaigns on the Kickstarter platform, it was possible to draw a panorama of study and evaluate characteristics of successful and unsuccessful campaigns. Also, we indicate the fundamentals responsible for the campaign's success or failure. At the end, it was possible to discuss how to use the rewards factor and analyze the advantages and disadvantages of the crowdfunding system in the modern gaming industry. A properly managed campaign raises the odds of achieving goals and is able to reach supporters for future projects.
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spelling Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern gamesMapeamento de características e diferenciais de sucesso e fracasso em campanhas de financiamento coletivo de jogos modernosCrowdfundingSuccessGame DesignKickstarterFinanciamento ColetivoSucessoDesign de JogosKickstarterCrowdfunding is a community way to directly capitalize on business or personal projects. This paper aims to indicate characteristics and reasons of success and failure of modern games collective financing campaigns. Through the selection, collection and analysis of the games project campaigns on the Kickstarter platform, it was possible to draw a panorama of study and evaluate characteristics of successful and unsuccessful campaigns. Also, we indicate the fundamentals responsible for the campaign's success or failure. At the end, it was possible to discuss how to use the rewards factor and analyze the advantages and disadvantages of the crowdfunding system in the modern gaming industry. A properly managed campaign raises the odds of achieving goals and is able to reach supporters for future projects.O financiamento coletivo é uma maneira comunitária de capitalizar diretamente negócios ou projetos pessoais. O objetivo desse artigo é indicar características e diferenciais de sucesso e de fracasso de campanhas de financiamento coletivo de jogos modernos. Através da seleção, coleta e análise dos projetos das campanhas de jogos na plataforma Kickstarter, foi possível traçar um panorama de estudo e avaliar características de campanhas bem e malsucedidas, possibilitando a separação e catalogação de fundamentos responsáveis pelo sucesso ou fracasso de uma campanha, bem como saber utilizar de maneira precisa o fator de recompensas e analisar as vantagens e desvantagens do sistema empregado atualmente pela indústria de jogos modernos. Uma campanha gerenciada adequadamente eleva as chances de alcançar seus objetivos e gera uma base de apoiadores para projetos futuros.Universidade Estadual de Londrina2020-08-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/3728810.5433/2236-2207.2020v11n2p230Projetica; v. 11 n. 2 (2020); 230-2542236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/37288/27967Copyright (c) 2020 Projeticainfo:eu-repo/semantics/openAccessBaranenko, IgorNapoleão, EduardoSilva, Giorgio Gilwan daBraviano, Gilson2021-08-30T11:56:41Zoai:ojs.pkp.sfu.ca:article/37288Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-08-30T11:56:41Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
Mapeamento de características e diferenciais de sucesso e fracasso em campanhas de financiamento coletivo de jogos modernos
title Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
spellingShingle Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
Baranenko, Igor
Crowdfunding
Success
Game Design
Kickstarter
Financiamento Coletivo
Sucesso
Design de Jogos
Kickstarter
title_short Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
title_full Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
title_fullStr Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
title_full_unstemmed Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
title_sort Mapping characteristics and reasons of success and failure in crowdfunding campaigns for modern games
author Baranenko, Igor
author_facet Baranenko, Igor
Napoleão, Eduardo
Silva, Giorgio Gilwan da
Braviano, Gilson
author_role author
author2 Napoleão, Eduardo
Silva, Giorgio Gilwan da
Braviano, Gilson
author2_role author
author
author
dc.contributor.author.fl_str_mv Baranenko, Igor
Napoleão, Eduardo
Silva, Giorgio Gilwan da
Braviano, Gilson
dc.subject.por.fl_str_mv Crowdfunding
Success
Game Design
Kickstarter
Financiamento Coletivo
Sucesso
Design de Jogos
Kickstarter
topic Crowdfunding
Success
Game Design
Kickstarter
Financiamento Coletivo
Sucesso
Design de Jogos
Kickstarter
description Crowdfunding is a community way to directly capitalize on business or personal projects. This paper aims to indicate characteristics and reasons of success and failure of modern games collective financing campaigns. Through the selection, collection and analysis of the games project campaigns on the Kickstarter platform, it was possible to draw a panorama of study and evaluate characteristics of successful and unsuccessful campaigns. Also, we indicate the fundamentals responsible for the campaign's success or failure. At the end, it was possible to discuss how to use the rewards factor and analyze the advantages and disadvantages of the crowdfunding system in the modern gaming industry. A properly managed campaign raises the odds of achieving goals and is able to reach supporters for future projects.
publishDate 2020
dc.date.none.fl_str_mv 2020-08-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/37288
10.5433/2236-2207.2020v11n2p230
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/37288
identifier_str_mv 10.5433/2236-2207.2020v11n2p230
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/37288/27967
dc.rights.driver.fl_str_mv Copyright (c) 2020 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 11 n. 2 (2020); 230-254
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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