The influence of video art on the visual identity of MTV Brazil’s vignettes

Detalhes bibliográficos
Autor(a) principal: Boaretto, Mônica Pascoal
Data de Publicação: 2014
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/15719
Resumo: One of the main function of the use of video art in programming of a TV station is promoting the expression of editorials ideas and ideals, seeking thereby reproduce viewpoints, ideologies, emotions, arguments and other feelings and values focused on branding and this station seeking harmony with its target audience. Therewith, this article looks for analyzing three MTV Brazil’s vignettes, with the aim of identifying the main elements of video art in them. For better understanding on the subject, were identified and appraised meanings related to the main theme (vignette, video art, MTV and TV), based on bibliographic research and scientific articles. With this analysis we can identify stylistic devices inspired in video art and the influence exerted by this means of expression in language television programming and the station studied. The main contribution of this paper is to extend the studies on a topic not yet explored by the academy.
id UEL-10_c26d7531f2096f071319f7e27c9c4f30
oai_identifier_str oai:ojs.pkp.sfu.ca:article/15719
network_acronym_str UEL-10
network_name_str Projética Revista Científica de Design
repository_id_str
spelling The influence of video art on the visual identity of MTV Brazil’s vignettesA influência da videoarte sobre a identidade visual das vinhetas da MTV BrasilVignetteVideo artMTVVinhetaVideoarteMTVOne of the main function of the use of video art in programming of a TV station is promoting the expression of editorials ideas and ideals, seeking thereby reproduce viewpoints, ideologies, emotions, arguments and other feelings and values focused on branding and this station seeking harmony with its target audience. Therewith, this article looks for analyzing three MTV Brazil’s vignettes, with the aim of identifying the main elements of video art in them. For better understanding on the subject, were identified and appraised meanings related to the main theme (vignette, video art, MTV and TV), based on bibliographic research and scientific articles. With this analysis we can identify stylistic devices inspired in video art and the influence exerted by this means of expression in language television programming and the station studied. The main contribution of this paper is to extend the studies on a topic not yet explored by the academy.Uma das principais funções da utilização da videoarte na programação de uma emissora de TV é promover a expressão das ideias e dos ideais editoriais, buscando assim reproduzir pontos de vista, ideologias, emoções, argumentos e demais sentimentos e valores voltados à identidade visual desta emissora e buscando sintonia com seu público alvo. Isto posto, este artigo visa analisar três vinhetas da MTV Brasil, com o objetivo de identificar os principais elementos da videoarte contidos nelas. Para melhor compreensão sobre o assunto, foram identificados e conceituados os principais significados relacionados ao tema (vinheta, videoarte, MTV e televisão), com base em bibliografia específica e em artigos científicos. Com esta análise é possível identificar artifícios estilísticos inspirados na videoarte e a influência exercida por esta forma de expressão na linguagem televisiva e na programação da emissora estudada. A principal contribuição deste artigo é ampliar os estudos sobre um tema ainda pouco explorado pela academia. Universidade Estadual de Londrina2014-04-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1571910.5433/2236-2207.2013v4n2p39Projetica; v. 4 n. 2 (2013); 39-662236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/15719/30743Copyright (c) 2013 Projeticainfo:eu-repo/semantics/openAccessBoaretto, Mônica Pascoal2021-12-13T17:36:10Zoai:ojs.pkp.sfu.ca:article/15719Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-12-13T17:36:10Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The influence of video art on the visual identity of MTV Brazil’s vignettes
A influência da videoarte sobre a identidade visual das vinhetas da MTV Brasil
title The influence of video art on the visual identity of MTV Brazil’s vignettes
spellingShingle The influence of video art on the visual identity of MTV Brazil’s vignettes
Boaretto, Mônica Pascoal
Vignette
Video art
MTV
Vinheta
Videoarte
MTV
title_short The influence of video art on the visual identity of MTV Brazil’s vignettes
title_full The influence of video art on the visual identity of MTV Brazil’s vignettes
title_fullStr The influence of video art on the visual identity of MTV Brazil’s vignettes
title_full_unstemmed The influence of video art on the visual identity of MTV Brazil’s vignettes
title_sort The influence of video art on the visual identity of MTV Brazil’s vignettes
author Boaretto, Mônica Pascoal
author_facet Boaretto, Mônica Pascoal
author_role author
dc.contributor.author.fl_str_mv Boaretto, Mônica Pascoal
dc.subject.por.fl_str_mv Vignette
Video art
MTV
Vinheta
Videoarte
MTV
topic Vignette
Video art
MTV
Vinheta
Videoarte
MTV
description One of the main function of the use of video art in programming of a TV station is promoting the expression of editorials ideas and ideals, seeking thereby reproduce viewpoints, ideologies, emotions, arguments and other feelings and values focused on branding and this station seeking harmony with its target audience. Therewith, this article looks for analyzing three MTV Brazil’s vignettes, with the aim of identifying the main elements of video art in them. For better understanding on the subject, were identified and appraised meanings related to the main theme (vignette, video art, MTV and TV), based on bibliographic research and scientific articles. With this analysis we can identify stylistic devices inspired in video art and the influence exerted by this means of expression in language television programming and the station studied. The main contribution of this paper is to extend the studies on a topic not yet explored by the academy.
publishDate 2014
dc.date.none.fl_str_mv 2014-04-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/15719
10.5433/2236-2207.2013v4n2p39
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/15719
identifier_str_mv 10.5433/2236-2207.2013v4n2p39
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/15719/30743
dc.rights.driver.fl_str_mv Copyright (c) 2013 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 4 n. 2 (2013); 39-66
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
_version_ 1799315450526433280

Registros relacionados