Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design

Detalhes bibliográficos
Autor(a) principal: Cotrim, Michelle
Data de Publicação: 2018
Outros Autores: Horta, Anderson, Ribeiro, Rita Aparecida da Conceição
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164
Resumo: The present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study.
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spelling Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on designKidults, Mario Bros e Pikachu: uma breve análise sobre a influência da cultura pop japonesa no designDesignJapanificationYoung adults consumptionDesignJapanificaçãoConsumo JovemThe present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study.O presente artigo discute as influências da cultura pop japonesa sobre a produção e consumo de design no Brasil, mais especificamente dentre os jovens adultos. São levantados dados sobre a história das relações culturais entre os dois países, bem como sobre as produções midiáticas de origem nipônica veiculadas em redes nacionais desde a década de 60 até os dias atuais, perpassando universos digitais, principalmente o dos videogames. São postas em pauta as consequências das influências dessas produções no consumo dos jovens adultos na contemporaneidade, interpretando suas ações de consumo pelo viés da teoria dos Kidults (FUREDI, 2004). Esta teoria é correlacionada à abordagem do design como proposta de Verganti (2012) no intento de compreender o contexto de produção de design influenciado pelo fenômeno da Japanificação (WEST, 2009). As linhas de produtos Vans e Havaianas estampadas pelo universo de Mario Bros são exemplos analisados sob a ótica das questões abordadas.Universidade Estadual de Londrina2018-11-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/3516410.5433/2236-2207.2018v9n2Suplp197Projetica; v. 9 n. 2Supl (2018): P&D 2018; 197-2162236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164/24517Copyright (c) 2018 Projeticainfo:eu-repo/semantics/openAccessCotrim, MichelleHorta, AndersonRibeiro, Rita Aparecida da Conceição2021-10-26T14:05:39Zoai:ojs.pkp.sfu.ca:article/35164Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-26T14:05:39Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
Kidults, Mario Bros e Pikachu: uma breve análise sobre a influência da cultura pop japonesa no design
title Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
spellingShingle Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
Cotrim, Michelle
Design
Japanification
Young adults consumption
Design
Japanificação
Consumo Jovem
title_short Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
title_full Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
title_fullStr Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
title_full_unstemmed Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
title_sort Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
author Cotrim, Michelle
author_facet Cotrim, Michelle
Horta, Anderson
Ribeiro, Rita Aparecida da Conceição
author_role author
author2 Horta, Anderson
Ribeiro, Rita Aparecida da Conceição
author2_role author
author
dc.contributor.author.fl_str_mv Cotrim, Michelle
Horta, Anderson
Ribeiro, Rita Aparecida da Conceição
dc.subject.por.fl_str_mv Design
Japanification
Young adults consumption
Design
Japanificação
Consumo Jovem
topic Design
Japanification
Young adults consumption
Design
Japanificação
Consumo Jovem
description The present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164
10.5433/2236-2207.2018v9n2Suplp197
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164
identifier_str_mv 10.5433/2236-2207.2018v9n2Suplp197
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164/24517
dc.rights.driver.fl_str_mv Copyright (c) 2018 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 9 n. 2Supl (2018): P&D 2018; 197-216
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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