Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design
Autor(a) principal: | |
---|---|
Data de Publicação: | 2018 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Projética Revista Científica de Design |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164 |
Resumo: | The present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study. |
id |
UEL-10_f6ebb3db2603991c468068c2a19f8d4c |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/35164 |
network_acronym_str |
UEL-10 |
network_name_str |
Projética Revista Científica de Design |
repository_id_str |
|
spelling |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on designKidults, Mario Bros e Pikachu: uma breve análise sobre a influência da cultura pop japonesa no designDesignJapanificationYoung adults consumptionDesignJapanificaçãoConsumo JovemThe present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study.O presente artigo discute as influências da cultura pop japonesa sobre a produção e consumo de design no Brasil, mais especificamente dentre os jovens adultos. São levantados dados sobre a história das relações culturais entre os dois países, bem como sobre as produções midiáticas de origem nipônica veiculadas em redes nacionais desde a década de 60 até os dias atuais, perpassando universos digitais, principalmente o dos videogames. São postas em pauta as consequências das influências dessas produções no consumo dos jovens adultos na contemporaneidade, interpretando suas ações de consumo pelo viés da teoria dos Kidults (FUREDI, 2004). Esta teoria é correlacionada à abordagem do design como proposta de Verganti (2012) no intento de compreender o contexto de produção de design influenciado pelo fenômeno da Japanificação (WEST, 2009). As linhas de produtos Vans e Havaianas estampadas pelo universo de Mario Bros são exemplos analisados sob a ótica das questões abordadas.Universidade Estadual de Londrina2018-11-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/3516410.5433/2236-2207.2018v9n2Suplp197Projetica; v. 9 n. 2Supl (2018): P&D 2018; 197-2162236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164/24517Copyright (c) 2018 Projeticainfo:eu-repo/semantics/openAccessCotrim, MichelleHorta, AndersonRibeiro, Rita Aparecida da Conceição2021-10-26T14:05:39Zoai:ojs.pkp.sfu.ca:article/35164Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-26T14:05:39Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design Kidults, Mario Bros e Pikachu: uma breve análise sobre a influência da cultura pop japonesa no design |
title |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
spellingShingle |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design Cotrim, Michelle Design Japanification Young adults consumption Design Japanificação Consumo Jovem |
title_short |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
title_full |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
title_fullStr |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
title_full_unstemmed |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
title_sort |
Kidults, Mario Bros. and Pikachu: a brief study about the influence of Japanese pop culture on design |
author |
Cotrim, Michelle |
author_facet |
Cotrim, Michelle Horta, Anderson Ribeiro, Rita Aparecida da Conceição |
author_role |
author |
author2 |
Horta, Anderson Ribeiro, Rita Aparecida da Conceição |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Cotrim, Michelle Horta, Anderson Ribeiro, Rita Aparecida da Conceição |
dc.subject.por.fl_str_mv |
Design Japanification Young adults consumption Design Japanificação Consumo Jovem |
topic |
Design Japanification Young adults consumption Design Japanificação Consumo Jovem |
description |
The present paper discusses the influences of Japanese pop culture on design production and consumption in Brazil, especially among young adults. We collected information on the history of cultural relationship between the two countries, as well as on the Japanese media productions broadcasted in national networks from the 60s to the present days, spanning to digital environments – especially video games. The consequences of these media on the consumption of young adults in the contemporary times are interpreted through the Kidults theory of Furedi (2004). This theory is used in line with Verganti’s design approach (2012) in order to understand the context of design production influenced by the phenomenon of Japanification (WEST, 2009). Products from the Nintendo collection for Vans and Havaianas are examples analyzed in terms of the issues addressed in this study. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-11-12 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164 10.5433/2236-2207.2018v9n2Suplp197 |
url |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164 |
identifier_str_mv |
10.5433/2236-2207.2018v9n2Suplp197 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35164/24517 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Projetica info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Projetica |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Projetica; v. 9 n. 2Supl (2018): P&D 2018; 197-216 2236-2207 reponame:Projética Revista Científica de Design instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Projética Revista Científica de Design |
collection |
Projética Revista Científica de Design |
repository.name.fl_str_mv |
Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||projetica@uel.br |
_version_ |
1799315451509997568 |