The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge

Detalhes bibliográficos
Autor(a) principal: Susperregui, José Manuel
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Discursos Fotográficos
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689
Resumo: Due to the ambiguity of the origins of advertising photography and its paradigm this article has been focussed on two anthological images : the Kertesz Fork and Outerbridge’s Idestyle Neck. The analysis of these images and their authors has enabled us to conclude that Outerbridge’s photography the Idestyle Neck is more paradigmatic as it conveys sufficient and necessary information to enable the receiver to perfectly identify the product being advertised, surpassing the Kertesz Fork at this information level.
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spelling The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul OuterbridgeOrigen del paradigma de la fotografía publicitaria moderna: el Tenedor de André Kertesz o el Cuello Idestyle de Paul OuterbridgePhotographyadvertisingKerteszOuterbridgeFotografia Publicitária. André Kertesz - Fotógrafo. Paul Outerbridge - Fotógrafo.Due to the ambiguity of the origins of advertising photography and its paradigm this article has been focussed on two anthological images : the Kertesz Fork and Outerbridge’s Idestyle Neck. The analysis of these images and their authors has enabled us to conclude that Outerbridge’s photography the Idestyle Neck is more paradigmatic as it conveys sufficient and necessary information to enable the receiver to perfectly identify the product being advertised, surpassing the Kertesz Fork at this information level. Debido a la ambigüedad sobre los orígenes de la fotografía publicitaria y su paradigma este artículo se ha centrado en dos imágenes antológicas, como son el Tenedor de Kertész y el Cuello Idestyle de Outerbridge. A través del análisis de estas imágenes y sus autores se llega a la conclusión de que la fotografía de Outerbridge, el Cuello Idestyle, es más paradigmática porque contiene la información suficiente y necesaria para que el receptor pueda identificar perfectamente el producto que se anuncia, superando al Tenedor de Kertész en este nivel de información.Universidade Estadual de Londrina2010-12-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/568910.5433/1984-7939.2010v6n8p145Discursos Fotograficos; v. 6 n. 8 (2010); 145-1671984-79391808-5652reponame:Discursos Fotográficosinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689/5177Susperregui, José Manuelinfo:eu-repo/semantics/openAccess2017-02-14T17:24:29Zoai:ojs.pkp.sfu.ca:article/5689Revistahttps://www.uel.br/revistas/uel/index.php/discursosfotograficosPUBhttps://www.uel.br/revistas/uel/index.php/discursosfotograficos/oairevistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br10.5433/1984-79391984-79391808-5652opendoar:2017-02-14T17:24:29Discursos Fotográficos - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
Origen del paradigma de la fotografía publicitaria moderna: el Tenedor de André Kertesz o el Cuello Idestyle de Paul Outerbridge
title The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
spellingShingle The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
Susperregui, José Manuel
Photography
advertising
Kertesz
Outerbridge
Fotografia Publicitária. André Kertesz - Fotógrafo. Paul Outerbridge - Fotógrafo.
title_short The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
title_full The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
title_fullStr The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
title_full_unstemmed The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
title_sort The paradigm’s origin in the modern publicitary photography: the Tenedor of André Kertesz or the Cuello Idestyle of Paul Outerbridge
author Susperregui, José Manuel
author_facet Susperregui, José Manuel
author_role author
dc.contributor.author.fl_str_mv Susperregui, José Manuel
dc.subject.por.fl_str_mv Photography
advertising
Kertesz
Outerbridge
Fotografia Publicitária. André Kertesz - Fotógrafo. Paul Outerbridge - Fotógrafo.
topic Photography
advertising
Kertesz
Outerbridge
Fotografia Publicitária. André Kertesz - Fotógrafo. Paul Outerbridge - Fotógrafo.
description Due to the ambiguity of the origins of advertising photography and its paradigm this article has been focussed on two anthological images : the Kertesz Fork and Outerbridge’s Idestyle Neck. The analysis of these images and their authors has enabled us to conclude that Outerbridge’s photography the Idestyle Neck is more paradigmatic as it conveys sufficient and necessary information to enable the receiver to perfectly identify the product being advertised, surpassing the Kertesz Fork at this information level.
publishDate 2010
dc.date.none.fl_str_mv 2010-12-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689
10.5433/1984-7939.2010v6n8p145
url https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689
identifier_str_mv 10.5433/1984-7939.2010v6n8p145
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/5689/5177
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Discursos Fotograficos; v. 6 n. 8 (2010); 145-167
1984-7939
1808-5652
reponame:Discursos Fotográficos
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Discursos Fotográficos
collection Discursos Fotográficos
repository.name.fl_str_mv Discursos Fotográficos - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv revistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br
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