The mediated information in speech Macedo Edir: analysis of publishers of Universal Leaf

• Autor(a) principal: Monteiro, Ciro Athayde Barros
• Data de Publicação: 2017
• Outros Autores: Almeida Junior, Oswaldo Francisco de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação & Informação
• DOI: 10.5433/1981-8920.2017v22n1p331
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/26979
• topic: Edir Macedo; Mediation Information; Speech Analysis; Universal Leaf; Edir Macedo; Información de la Mediación; Análisis del Discurso; Universal Leaf; Edir Macedo; Mediação da Informação; Análise do Discurso; Folha Universal

Introduction: The information mediated in the speech of Edir Macedo remains in prominent position in front of the transformations of contemporary society. The study proposed to analyze the strategies used in his speech to mediate information through the editorial of the newspaper Folha Universal (FU), the journal of the “Igreja Universal do Reino de Deus (IURD). Objective: To know the discursive strategies used by Edir Macedo in order to understand how this information is mediated and how can expand its influence daily turning it into one of the major mediators of Brazil. Methodology: Four editorials were selected writings of newspaper between 2009 and 2011, use of Discourse Analysis methodology. Results: The editorials analyzed show that the bishop uses primarily persuasive speech to get public support by appealing almost always emotional function and the imperative mood. Conclusions: We highlight the need for CI to understand this discourse, since this information is responsible for influencing a large number of people making the IURD, every day, expand its space in the press and society.