Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Informação & Informação |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/13399 |
Resumo: | Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects.Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company.Methodology: We used qualitative research, descriptive through documentary research of secondary data.Results: The investment for the use of Augmented Reality only the store operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the operator at Brazil level can make great advantage of AR in marketing.Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used. |
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Informação & Informação |
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Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicacionesAugmented realityTelecommunicationInformation and communication technology.Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects.Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company.Methodology: We used qualitative research, descriptive through documentary research of secondary data.Results: The investment for the use of Augmented Reality only the store operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the operator at Brazil level can make great advantage of AR in marketing.Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used.Universidade Estadual de Londrina2013-07-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/informacao/article/view/1339910.5433/1981-8920.2013v18n3p238Informação & Informação; v. 18 n. 3 (2013); 238-2601981-8920reponame:Informação & Informaçãoinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/informacao/article/view/13399/pdf_16Copyright (c) 2021 Informação & Informaçãoinfo:eu-repo/semantics/openAccessVon Der Hayde, Cristian TadeuTamborlin, NorbertoSouza, Ricardo Roncalho deDalfovo, Oscar2013-12-03T00:57:36Zoai:ojs.pkp.sfu.ca:article/13399Revistahttps://www.uel.br/revistas/uel/index.php/informacao/indexPUBhttps://www.uel.br/revistas/uel/index.php/informacao/oai||infoeinfo@uel.br10.5433/1981-89201981-89201414-2139opendoar:2013-12-03T00:57:36Informação & Informação - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
title |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
spellingShingle |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones Von Der Hayde, Cristian Tadeu Augmented reality Telecommunication Information and communication technology. |
title_short |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
title_full |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
title_fullStr |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
title_full_unstemmed |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
title_sort |
Feasibility study of implementation of augmented reality in a telecommunications operator; Estudio de viabilidad de implantación de la realidad mejorada en un portador de telecomunicaciones |
author |
Von Der Hayde, Cristian Tadeu |
author_facet |
Von Der Hayde, Cristian Tadeu Tamborlin, Norberto Souza, Ricardo Roncalho de Dalfovo, Oscar |
author_role |
author |
author2 |
Tamborlin, Norberto Souza, Ricardo Roncalho de Dalfovo, Oscar |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Von Der Hayde, Cristian Tadeu Tamborlin, Norberto Souza, Ricardo Roncalho de Dalfovo, Oscar |
dc.subject.por.fl_str_mv |
Augmented reality Telecommunication Information and communication technology. |
topic |
Augmented reality Telecommunication Information and communication technology. |
description |
Introduction: Augmented Reality (AR) is a new technology that allows companies to innovate in order to communicate. It is defined as the combination of the real world with virtual objects.Objective: The objective of this study was to identify the feasibility of implementation of Augmented Reality in a telecommunications company.Methodology: We used qualitative research, descriptive through documentary research of secondary data.Results: The investment for the use of Augmented Reality only the store operator, where the research was performed, would not be profitable, given the size of the unit and the universe of consumers that would be achieved with the proposed deployment of AR. But the operator at Brazil level can make great advantage of AR in marketing.Conclusions: It was suggested the use of Augmented Reality for Operator as a means of innovation and differential against competitors. The knowledge gained in this work was of great importance because it provide study Augmented Reality, learn the concept, its benefits and the areas that can be used. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-07-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/13399 10.5433/1981-8920.2013v18n3p238 |
url |
https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/13399 |
identifier_str_mv |
10.5433/1981-8920.2013v18n3p238 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/13399/pdf_16 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Informação & Informação info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Informação & Informação |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Informação & Informação; v. 18 n. 3 (2013); 238-260 1981-8920 reponame:Informação & Informação instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Informação & Informação |
collection |
Informação & Informação |
repository.name.fl_str_mv |
Informação & Informação - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||infoeinfo@uel.br |
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1799305983375179776 |