New trends in knowledge dissemination: TED Talks
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Tipo de documento: | Artigo |
Idioma: | eng |
Título da fonte: | Acta Scientiarum. Language and Culture (Online) |
Texto Completo: | http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/22619 |
Resumo: | This paper investigates the key elements of ethos, pathos and logos linguistic strategies as some main features of TED (Technology, Entertainment, Design) Talks, popularizing speeches aiming at Knowledge Dissemination. Through a comparison between the TED Talk ‘HIV - How to fight an epidemic of bad laws’, by Shereen El-Feki (2012a), and another speech held by the same author at the 2012 Symposia The Global Commission on HIV and the Law, addressed to specialists, the paper analyses TED Talks as an innovative tool of popularization, which breaches the typical triangularisation ‘scientist-mediator-audience’, bringing scientists directly into contact with their audiences. Drawing upon Aristotle’s three pillars of rhetoric, the paper analyses the strategies used to establish the ethos of the speech, by proposing a topic as morally worth of spreading; pathos, by creating a direct contact with the public; and logos, investigated through an analysis of the elements used to recontextualise scientific discourses into popularized speeches. The analysis suggests that TED Talks are a recodification, not a mere translation of texts; they are a means to disseminate knowledge reducing the asymmetry between audiences and scientists. |
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New trends in knowledge dissemination: TED TalksTED talkspopularizationnew medialinguistic strategiesknowledge disseminationThis paper investigates the key elements of ethos, pathos and logos linguistic strategies as some main features of TED (Technology, Entertainment, Design) Talks, popularizing speeches aiming at Knowledge Dissemination. Through a comparison between the TED Talk ‘HIV - How to fight an epidemic of bad laws’, by Shereen El-Feki (2012a), and another speech held by the same author at the 2012 Symposia The Global Commission on HIV and the Law, addressed to specialists, the paper analyses TED Talks as an innovative tool of popularization, which breaches the typical triangularisation ‘scientist-mediator-audience’, bringing scientists directly into contact with their audiences. Drawing upon Aristotle’s three pillars of rhetoric, the paper analyses the strategies used to establish the ethos of the speech, by proposing a topic as morally worth of spreading; pathos, by creating a direct contact with the public; and logos, investigated through an analysis of the elements used to recontextualise scientific discourses into popularized speeches. The analysis suggests that TED Talks are a recodification, not a mere translation of texts; they are a means to disseminate knowledge reducing the asymmetry between audiences and scientists. Universidade Estadual De Maringá2014-05-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/2261910.4025/actascilangcult.v36i2.22619Acta Scientiarum. Language and Culture; Vol 36 No 2 (2014); 121-130Acta Scientiarum. Language and Culture; v. 36 n. 2 (2014); 121-1301983-46831983-4675reponame:Acta Scientiarum. Language and Culture (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMenghttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/22619/pdf_17Scotto di Carlo, Giuseppinainfo:eu-repo/semantics/openAccess2014-06-24T09:47:05Zoai:periodicos.uem.br/ojs:article/22619Revistahttp://periodicos.uem.br/ojs/index.php/ActaSciLangCultPUBhttp://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/oai||actalan@uem.br1983-46831983-4675opendoar:2014-06-24T09:47:05Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
New trends in knowledge dissemination: TED Talks |
title |
New trends in knowledge dissemination: TED Talks |
spellingShingle |
New trends in knowledge dissemination: TED Talks Scotto di Carlo, Giuseppina TED talks popularization new media linguistic strategies knowledge dissemination |
title_short |
New trends in knowledge dissemination: TED Talks |
title_full |
New trends in knowledge dissemination: TED Talks |
title_fullStr |
New trends in knowledge dissemination: TED Talks |
title_full_unstemmed |
New trends in knowledge dissemination: TED Talks |
title_sort |
New trends in knowledge dissemination: TED Talks |
author |
Scotto di Carlo, Giuseppina |
author_facet |
Scotto di Carlo, Giuseppina |
author_role |
author |
dc.contributor.author.fl_str_mv |
Scotto di Carlo, Giuseppina |
dc.subject.por.fl_str_mv |
TED talks popularization new media linguistic strategies knowledge dissemination |
topic |
TED talks popularization new media linguistic strategies knowledge dissemination |
description |
This paper investigates the key elements of ethos, pathos and logos linguistic strategies as some main features of TED (Technology, Entertainment, Design) Talks, popularizing speeches aiming at Knowledge Dissemination. Through a comparison between the TED Talk ‘HIV - How to fight an epidemic of bad laws’, by Shereen El-Feki (2012a), and another speech held by the same author at the 2012 Symposia The Global Commission on HIV and the Law, addressed to specialists, the paper analyses TED Talks as an innovative tool of popularization, which breaches the typical triangularisation ‘scientist-mediator-audience’, bringing scientists directly into contact with their audiences. Drawing upon Aristotle’s three pillars of rhetoric, the paper analyses the strategies used to establish the ethos of the speech, by proposing a topic as morally worth of spreading; pathos, by creating a direct contact with the public; and logos, investigated through an analysis of the elements used to recontextualise scientific discourses into popularized speeches. The analysis suggests that TED Talks are a recodification, not a mere translation of texts; they are a means to disseminate knowledge reducing the asymmetry between audiences and scientists. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-05-09 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/22619 10.4025/actascilangcult.v36i2.22619 |
url |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/22619 |
identifier_str_mv |
10.4025/actascilangcult.v36i2.22619 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.relation.none.fl_str_mv |
http://www.periodicos.uem.br/ojs/index.php/ActaSciLangCult/article/view/22619/pdf_17 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
dc.source.none.fl_str_mv |
Acta Scientiarum. Language and Culture; Vol 36 No 2 (2014); 121-130 Acta Scientiarum. Language and Culture; v. 36 n. 2 (2014); 121-130 1983-4683 1983-4675 reponame:Acta Scientiarum. Language and Culture (Online) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
instname_str |
Universidade Estadual de Maringá (UEM) |
instacron_str |
UEM |
institution |
UEM |
reponame_str |
Acta Scientiarum. Language and Culture (Online) |
collection |
Acta Scientiarum. Language and Culture (Online) |
repository.name.fl_str_mv |
Acta Scientiarum. Language and Culture (Online) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||actalan@uem.br |
_version_ |
1799317465322225664 |