AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Cadernos do IME. Série Estatística (Online) |
Texto Completo: | https://www.e-publicacoes.uerj.br/cadest/article/view/25443 |
Resumo: | DOI: 10.12957/cadest.2017.25443This article proposes to use empirical models, with good adjustment, that can provide an informative measure on the intention to buy consumers considering information about socio-cultural, psychological and situational factors associated with them. It is expected that a measure of probability provided by a model such as that proposed can be useful in strategic marketing decisions where consumers' intention to buy.To achieve the objective, initially interviewed 384 Internet users in places with large circulation of people the city of João Pessoa, Paraíba, Brazil. Then the data obtained from interviews, were used to estimate those models. These models were based on assumptions of theories of the cognitive approach of consumer behavior, especially the Theory of Reasoned Action. The instrument used for data collection was a questionnaire containing market research questions related to psychological factors, sociocultural and situational consumer. The analysis considered only regression models of the class of generalized additive models.The most successful model presented nine variables and a single non-parametric term, obtained from smoothing splines. This model had a pseudo-R2of 0,89 and allowed to reach a percentage of correct trials of the observations of the sample equal to 94%. Keywords: Purchases intention, Regression model, Generalized Aditive Models, Consumer Behavior. |
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AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORSDOI: 10.12957/cadest.2017.25443This article proposes to use empirical models, with good adjustment, that can provide an informative measure on the intention to buy consumers considering information about socio-cultural, psychological and situational factors associated with them. It is expected that a measure of probability provided by a model such as that proposed can be useful in strategic marketing decisions where consumers' intention to buy.To achieve the objective, initially interviewed 384 Internet users in places with large circulation of people the city of João Pessoa, Paraíba, Brazil. Then the data obtained from interviews, were used to estimate those models. These models were based on assumptions of theories of the cognitive approach of consumer behavior, especially the Theory of Reasoned Action. The instrument used for data collection was a questionnaire containing market research questions related to psychological factors, sociocultural and situational consumer. The analysis considered only regression models of the class of generalized additive models.The most successful model presented nine variables and a single non-parametric term, obtained from smoothing splines. This model had a pseudo-R2of 0,89 and allowed to reach a percentage of correct trials of the observations of the sample equal to 94%. Keywords: Purchases intention, Regression model, Generalized Aditive Models, Consumer Behavior.Universidade do Estado do Rio de Janeiro2017-10-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos Paresapplication/pdfhttps://www.e-publicacoes.uerj.br/cadest/article/view/2544310.12957/cadest.2017.25443Cadernos do IME - Série Estatística; v. 42 (2017): Volume 42, Junho DE 2017; 172317-45361413-9022reponame:Cadernos do IME. Série Estatística (Online)instname:Universidade do Estado do Rio de Janeiro (UERJ)instacron:UERJporhttps://www.e-publicacoes.uerj.br/cadest/article/view/25443/22456Souza, Erivaldo Lopes deSilva, Luiz Bueno daLima Neto, Eufrásio de AndradeLima, Márcio Botelho da FonsecaPaiva, Jonas Alvesinfo:eu-repo/semantics/openAccess2023-10-02T20:56:35Zoai:ojs.www.e-publicacoes.uerj.br:article/25443Revistahttps://www.e-publicacoes.uerj.br/index.php/cadestPUBhttps://www.e-publicacoes.uerj.br/index.php/cadest/oaifabiano@ime.uerj.br||fabiano@ime.uerj.br2317-45361413-9022opendoar:2023-10-02T20:56:35Cadernos do IME. Série Estatística (Online) - Universidade do Estado do Rio de Janeiro (UERJ)false |
dc.title.none.fl_str_mv |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
title |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
spellingShingle |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS Souza, Erivaldo Lopes de |
title_short |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
title_full |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
title_fullStr |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
title_full_unstemmed |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
title_sort |
AN ANALYSIS OF THE INTENTION TO PURCHASE ON THE COLLECTIVE BUYING WEBSITES THROUGH PSYCHOLOGICAL, SOCIOCULTURAL AND SITUATIONAL FACTORS |
author |
Souza, Erivaldo Lopes de |
author_facet |
Souza, Erivaldo Lopes de Silva, Luiz Bueno da Lima Neto, Eufrásio de Andrade Lima, Márcio Botelho da Fonseca Paiva, Jonas Alves |
author_role |
author |
author2 |
Silva, Luiz Bueno da Lima Neto, Eufrásio de Andrade Lima, Márcio Botelho da Fonseca Paiva, Jonas Alves |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Souza, Erivaldo Lopes de Silva, Luiz Bueno da Lima Neto, Eufrásio de Andrade Lima, Márcio Botelho da Fonseca Paiva, Jonas Alves |
description |
DOI: 10.12957/cadest.2017.25443This article proposes to use empirical models, with good adjustment, that can provide an informative measure on the intention to buy consumers considering information about socio-cultural, psychological and situational factors associated with them. It is expected that a measure of probability provided by a model such as that proposed can be useful in strategic marketing decisions where consumers' intention to buy.To achieve the objective, initially interviewed 384 Internet users in places with large circulation of people the city of João Pessoa, Paraíba, Brazil. Then the data obtained from interviews, were used to estimate those models. These models were based on assumptions of theories of the cognitive approach of consumer behavior, especially the Theory of Reasoned Action. The instrument used for data collection was a questionnaire containing market research questions related to psychological factors, sociocultural and situational consumer. The analysis considered only regression models of the class of generalized additive models.The most successful model presented nine variables and a single non-parametric term, obtained from smoothing splines. This model had a pseudo-R2of 0,89 and allowed to reach a percentage of correct trials of the observations of the sample equal to 94%. Keywords: Purchases intention, Regression model, Generalized Aditive Models, Consumer Behavior. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-10-23 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos Pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.e-publicacoes.uerj.br/cadest/article/view/25443 10.12957/cadest.2017.25443 |
url |
https://www.e-publicacoes.uerj.br/cadest/article/view/25443 |
identifier_str_mv |
10.12957/cadest.2017.25443 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.e-publicacoes.uerj.br/cadest/article/view/25443/22456 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Estado do Rio de Janeiro |
publisher.none.fl_str_mv |
Universidade do Estado do Rio de Janeiro |
dc.source.none.fl_str_mv |
Cadernos do IME - Série Estatística; v. 42 (2017): Volume 42, Junho DE 2017; 17 2317-4536 1413-9022 reponame:Cadernos do IME. Série Estatística (Online) instname:Universidade do Estado do Rio de Janeiro (UERJ) instacron:UERJ |
instname_str |
Universidade do Estado do Rio de Janeiro (UERJ) |
instacron_str |
UERJ |
institution |
UERJ |
reponame_str |
Cadernos do IME. Série Estatística (Online) |
collection |
Cadernos do IME. Série Estatística (Online) |
repository.name.fl_str_mv |
Cadernos do IME. Série Estatística (Online) - Universidade do Estado do Rio de Janeiro (UERJ) |
repository.mail.fl_str_mv |
fabiano@ime.uerj.br||fabiano@ime.uerj.br |
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1789800820710047744 |