A emergência da banda de rock Forfun: um estudo sobre estratégias comunicacionais, complexidade, tecnologia e redes

• Autor(a) principal: Lopes, Vinicius Guimarães Lyra
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8944
• topic: Music; Forfun; Communication strategies; Complex systems; Technology; Networks; Música; Forfun; Estratégias comunicacionais; Sistemas complexos; Tecnologia; Redes; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

The advent of digital technologies has enabled significant changes in the way we produce, deliver and consume music. Major labels ceased to be the main agents articulators of the music industry which is increasingly organized in networks. The musical production is growing exponentially and is atomized and dispersed by a myriad of artists of all levels. However, only a few stand out amidst this content producers galaxy and can achieve some degree of sustainability. These are those who know the network operation rules, even though they can not explain it. The aim of this work is to contribute to the construction of the utterance of these rules. Therefore, we referred to the literature on music and communication produced by researchers linked to cultural studies, in which it was able to identify the large number of variables involved in this matter, and so we sought a link with the notion of complex systems. Depending on the type of object and the proposed approach, we conducted a case study of the rock band Forfun, which has led, from the comparison with other cases of sustainability, to identify general guidelines and opportunity that end up revealing certain rules