O planejamento turístico a partir da avaliação do potencial do município de São João da Barra (RJ)

• Autor(a) principal: Ficagna, Alessandra Conci
• Data de Publicação: 2012
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/13317
• topic: Alternative tourism; Mass tourism; Space tourist; Tourism planning; Sustainability; Turismo alternativo; Turismo de massa; Espaço turístico; Planejamento turístico; Sustentabilidade; CNPQ::CIENCIAS EXATAS E DA TERRA::GEOCIENCIAS

The municipality of São João da Barra, located in the region of the North Fluminense State of Rio de Janeiro, for possessing a vast natural wealth, especially beaches, is a popular location for tourism, mainly in the summer, time more conducive to bathing, also attracts a large demand of tourists through various events organized by prefecture, such as Carnival, resulting as a consequence the development of mass tourism. Furthermore, the municipality was chosen to host the Logistics and Industrial Complex Port of Açu (CLIPA), higher port-industry enterprise in Latin America, and one of the three largest port complexes in the world, which is under implementation. Before this scenario, considering the need to seek an alternative to mass tourism, as well as protect this tourist destination of the impacts caused by the same, and the port complex, the research aimed to identify the tourism potential of São João da Barra, focusing on the development of alternative tourism in order to provide information for planning sustainable tourism site. The work was based on the methodology proposed by Braga (2007) refers to the process steps of tourism planning, which consisted of four steps: definition of the object of study and mission planning; inventory of the current situation, diagnosis, and guidelines for action. The analyzes revealed through literature and empirical study area, the main environmental impacts that occur in São João da Barra, caused not only by tourism, but also for the implementation of the port complex and other sources, it was also possible to obtain community opinion about how tourism is developed on site, allowing the development of guidelines in the context of participatory management. Furthermore, the study revealed the great tourism potential of alternative ways to mass tourism, as scientific tourism, educational tourism, historical-cultural tourism, and sports tourism through the development of local offer inventory and location map of the attractions.