Reformas de um projeto gráfico: uma análise da coleção do Sítio do Picapau Amarelo em três tempos

• Autor(a) principal: Almeida, Carolina Souza de
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8981
• topic: Children s literature; Publishing; Graphic design Project; E-books; Monteiro Lobato; Sítio do Picapau Amarelo; Literatura infantojuvenil; Produção editorial; Projeto gráfico; Livros digitais; Monteiro Lobato; Sítio do Picapau Amarelo; Comunicação Social; Literatura infantojuvenil brasileira; Editoração; Projeto gráfico (Tipografia); Livros eletrônicos; Lobato, Monteiro, 1882-1948; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

This research aims to understand the current structure of children s books in the editorial market, with the beginning of the digital age and the increase of e-books production by publishing houses, while physical books are still being produced in large scale and are constantly reinvented. Based on the concept of remediation (BOLTER and GRUSIN, 2000), we try to learn which changes physical books have suffered through the years, which are their new graphic composition in the digital reality, and with which criteria those books are being converted to e-books. With that purpose, a case study was conducted with the children s books of the important Brazilian author Monteiro Lobato, with a comparative analysis of the book collection Sítio do Picapau Amarelo, in four editions (three physicals and a digital one) and in three different ages (the decades of 1940, 1980, and 2000). Focusing mainly on the graphic and aesthetic parts of the books (which were the parts that have been altered during those years) and with the observation of the reading protocols (CHARTIER, 2011) present in the editions, we try to understand by which transformations those books have passed through the years, in consequence of the social and cultural context in which they were produced, and which are their current dispositions in the context of the convergence culture (JENKINS, 2009). After the analysis, it was noticed that maybe the process of remediation in the editorial market still isn t as present as it may have been expected, even though it is going slowly in that direction.