Haha , Grr e Amei : a construção de uma narrativa política emocional nas redes sociais

• Autor(a) principal: Carvalho, Mariana Mendes de
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8885
• topic: Political Communication; Social media; Emotions; Financialization; Comunicação Política; Mídias Sociais; Financeirização; Comunicação Social; Política; Redes Socias On-line; Emoções; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::TEORIA DA COMUNICACAO

This dissertation investigates the emotional narratives of politics in social media, from the analysis of Facebook posts during three months of the first round of the 2018 presidential elections. The goal is understanding how emotions are activated in the contemporary political narrative in Brazil and to perceive how this narrative is builded from the dialectical disputes and the market configuration of social media. To do so, it collects and analyzes 8,421 posts from the Carta Capital, Estadão and G1 Globo s News Portal and 411,993 comments on these posts, from July 1 to September 30. Based on the analysis of the postings, it proposes a discussion about the role of traditional media and social media in the construction of politics and its impacts on democracy. Based on the understanding that those news media do not offer a more democratic space, it questions the business model of these digital platforms, the algorithmization of information and the automatic filters that cut users' reality and offer individualized and fragmented views of the world. In a second moment, it addresses the emotional character of these networks, and then deals with this emotive construction of contemporary politics. Through analysis of graphs and posts and comments in an individual way, it observes the main emotions present in the political narrative from the reactions offered by Facebook: "Haha", "Angry" and "Love". Understanding these reactions as expressions of the same rejection of politics, fragmented into melodramatic and personalistic narratives, perceives social media as a space for deepening the emotional discourses in politics, which individualises collective discussions and discredits institutions as a whole. Whether through love as a way of rejecting an "opposing" group, or of anger and debauchery - expressed by laughter - as a way to nullify this "enemy," it interprets this rejection as a hatred of politics, which, through different masks and forms of interaction in these networks. Resulting in a feeling of widespread frustration and sense of futility in politics, the media, and ultimately, the very process of democratic participation