Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações da UERJ |
Texto Completo: | http://www.bdtd.uerj.br/handle/1/20903 |
Resumo: | Supermarkets have an important influence on the purchase of food and use marketing strategies to stimulate sales. Supermarket flyers represents a strategy to promote sales and are widely used by consumers. Seasonality interferes in food availability and may be related to marketing. Objective: to evaluate the influence of seasonality on food promotion in supermarket flyers of large five Brazilian supermarket chains, aiming to contribute to the monitoring of food environments. Methods: Observational, transverse and descriptive study. The data are from the five largest supermarket chains in the metropolitan region of Rio de Janeiro, from June 2019 to May 2020. The ultra-processed foods (UPF) were classified considering the NOVA food classification. The UPF were grouped based on subgroups. The inserts were divided into traditional and seasonal. Seasonality and food promotion were analyzed according to festive dates (“São João”, Father's Day, Christmas, New Year, Carnival, Easter and Mother's Day) and seasons (summer, autumn, winter and spring). Data were presented as absolute and relative frequencies. The chi-square test was used to test differences between outcomes and exposure variables. Results: Warm seasons (summer and spring) showed greater UPA promotion. No increase in the promotion of festivities flyers was found when compared to traditional inserts. Specific festivities holidays showed the increase of promotion of subgroups of UPF. The period of Christmas/New Year and Carnival it was observed layout changes in all networks. Conclusion: There is an influence of seasonality on UPF promotion, especially by certain supermarket chains and specific UPF groups. Regulatory measures, including supermarkets, are needed in order to reduce the promotion and stimulation of UPF consumption. |
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Silva, Ana Carolina Feldenheimer dahttp://lattes.cnpq.br/6827359373974151Oliveira, Alessandra Silva Dias dehttp://lattes.cnpq.br/3749479700582858Brito, Flávia dos Santos Barbosahttp://lattes.cnpq.br/0533924892052981Mendes, Larissa Loureshttp://lattes.cnpq.br/9480592766110055http://lattes.cnpq.br/2683185751213846Lopes, Ana Carla de Oliveiraanacarlalopesnutri@gmail.com2024-01-10T17:22:19Z2023-07-20LOPES, Ana Carla de Oliveira. Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados. 2023. 75 f. Dissertação (Mestrado em Alimentação, Nutrição e Saúde) – Instituto de Nutrição, Universidade do Estado do Rio de Janeiro, Rio de Janeiro, 2023.http://www.bdtd.uerj.br/handle/1/20903Supermarkets have an important influence on the purchase of food and use marketing strategies to stimulate sales. Supermarket flyers represents a strategy to promote sales and are widely used by consumers. Seasonality interferes in food availability and may be related to marketing. Objective: to evaluate the influence of seasonality on food promotion in supermarket flyers of large five Brazilian supermarket chains, aiming to contribute to the monitoring of food environments. Methods: Observational, transverse and descriptive study. The data are from the five largest supermarket chains in the metropolitan region of Rio de Janeiro, from June 2019 to May 2020. The ultra-processed foods (UPF) were classified considering the NOVA food classification. The UPF were grouped based on subgroups. The inserts were divided into traditional and seasonal. Seasonality and food promotion were analyzed according to festive dates (“São João”, Father's Day, Christmas, New Year, Carnival, Easter and Mother's Day) and seasons (summer, autumn, winter and spring). Data were presented as absolute and relative frequencies. The chi-square test was used to test differences between outcomes and exposure variables. Results: Warm seasons (summer and spring) showed greater UPA promotion. No increase in the promotion of festivities flyers was found when compared to traditional inserts. Specific festivities holidays showed the increase of promotion of subgroups of UPF. The period of Christmas/New Year and Carnival it was observed layout changes in all networks. Conclusion: There is an influence of seasonality on UPF promotion, especially by certain supermarket chains and specific UPF groups. Regulatory measures, including supermarkets, are needed in order to reduce the promotion and stimulation of UPF consumption.Os supermercados exercem uma importante influência na aquisição de alimentos e utilizam estratégias de marketing para estimular vendas. Os encartes representam uma estratégia para promover vendas e são muito utilizados pelos consumidores. A sazonalidade interfere na disponibilidade de alimentos e pode estar relacionada ao marketing. Objetivo: avaliar a influência da sazonalidade na promoção de alimentos em encartes de grandes redes de supermercados brasileiros, visando contribuir com o monitoramento dos ambientes alimentares. Métodos: Estudo observacional, transversal e descritivo, com dados coletados de encartes de supermercados de cinco grandes redes de supermercados da região metropolitana do Rio de Janeiro, no período de junho de 2019 a maio de 2020. Os alimentos ultraprocessados (AUP) promovidos foram classificados considerando a classificação NOVA de alimentos. Os AUP promovidos nos encartes foram reorganizados com base nos subgrupos da Pesquisa de Orçamentos Familiares (POF). Os encartes foram divididos em tradicionais e sazonais. Foram analisadas a sazonalidade e promoção de alimentos de acordo com as datas festivas (São João, Dia dos Pais, Natal, Ano Novo, Carnaval, Páscoa e Dia das Mães) e estações do ano (primavera-verão e outono-inverno). Os dados foram apresentados como frequências absolutas e relativas. O teste qui-quadrado foi usado para testar diferenças entre as proporções dos grupos de AUP e as variáveis exploradas. Resultados: As estações quentes (primavera-verão) apresentaram maior promoção de AUP. Não foram encontradas aumento de promoção dos encartes festivos quando comparado aos encartes tradicionais. Datas festivas específicas apresentaram promoção aumentada de subgrupos. Alterações de layouts nos encartes foi uma prática comum entre as redes. As festividades: Natal/Ano Novo e Carnaval tiveram alterações em todas as redes. Conclusão: existe influência da sazonalidade na promoção de AUP, especialmente por determinadas redes de supermercados. Faz-se necessárias medidas regulatórias incluindo supermercados, a fim de reduzir a promoção e o estímulo ao consumo de AUP.Submitted by Barbara Marques CEH/A (barbara_marques@id.uff.br) on 2024-01-10T17:22:18Z No. of bitstreams: 1 Dissertação - Ana Carla de Oliveira Lopes - 2023 - Completa.pdf: 944577 bytes, checksum: 1481daccf1e6ee792714c8aa2b560bbb (MD5)Made available in DSpace on 2024-01-10T17:22:19Z (GMT). No. of bitstreams: 1 Dissertação - Ana Carla de Oliveira Lopes - 2023 - Completa.pdf: 944577 bytes, checksum: 1481daccf1e6ee792714c8aa2b560bbb (MD5) Previous issue date: 2023-07-20Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESapplication/pdfporUniversidade do Estado do Rio de JaneiroPrograma de Pós-Graduação em Alimentação, Nutrição e SaúdeUERJBrasilCentro Biomédico::Instituto de NutriçãoSupermarketsSeasonalitySupermarket flyersFood promotionMarketing strategiesSupermercadoSazonalidadeEncartesPromoção de alimentosEstratégias de marketingCIENCIAS DA SAUDE::NUTRICAO::ANALISE NUTRICIONAL DE POPULACAOSazonalidade da promoção de alimentos ultraprocessados em encartes de supermercadosSeasonality on ultra-processed food promotion in supermarket flyersinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Biblioteca Digital de Teses e Dissertações da UERJinstname:Universidade do Estado do Rio de Janeiro (UERJ)instacron:UERJORIGINALDissertação - Ana Carla de Oliveira Lopes - 2023 - Completa.pdfDissertação - Ana Carla de Oliveira Lopes - 2023 - Completa.pdfapplication/pdf944577http://www.bdtd.uerj.br/bitstream/1/20903/2/Disserta%C3%A7%C3%A3o+-+Ana+Carla+de+Oliveira+Lopes+-+2023+-+Completa.pdf1481daccf1e6ee792714c8aa2b560bbbMD52LICENSElicense.txtlicense.txttext/plain; charset=utf-82123http://www.bdtd.uerj.br/bitstream/1/20903/1/license.txte5502652da718045d7fcd832b79fca29MD511/209032024-02-23 16:32:20.295oai:www.bdtd.uerj.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://www.bdtd.uerj.br/PUBhttps://www.bdtd.uerj.br:8443/oai/requestbdtd.suporte@uerj.bropendoar:29032024-02-23T19:32:20Biblioteca Digital de Teses e Dissertações da UERJ - Universidade do Estado do Rio de Janeiro (UERJ)false |
dc.title.por.fl_str_mv |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
dc.title.alternative.eng.fl_str_mv |
Seasonality on ultra-processed food promotion in supermarket flyers |
title |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
spellingShingle |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados Lopes, Ana Carla de Oliveira Supermarkets Seasonality Supermarket flyers Food promotion Marketing strategies Supermercado Sazonalidade Encartes Promoção de alimentos Estratégias de marketing CIENCIAS DA SAUDE::NUTRICAO::ANALISE NUTRICIONAL DE POPULACAO |
title_short |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
title_full |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
title_fullStr |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
title_full_unstemmed |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
title_sort |
Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados |
author |
Lopes, Ana Carla de Oliveira |
author_facet |
Lopes, Ana Carla de Oliveira anacarlalopesnutri@gmail.com |
author_role |
author |
author2 |
anacarlalopesnutri@gmail.com |
author2_role |
author |
dc.contributor.advisor1.fl_str_mv |
Silva, Ana Carolina Feldenheimer da |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/6827359373974151 |
dc.contributor.advisor-co1.fl_str_mv |
Oliveira, Alessandra Silva Dias de |
dc.contributor.advisor-co1Lattes.fl_str_mv |
http://lattes.cnpq.br/3749479700582858 |
dc.contributor.referee1.fl_str_mv |
Brito, Flávia dos Santos Barbosa |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/0533924892052981 |
dc.contributor.referee2.fl_str_mv |
Mendes, Larissa Loures |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/9480592766110055 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/2683185751213846 |
dc.contributor.author.fl_str_mv |
Lopes, Ana Carla de Oliveira anacarlalopesnutri@gmail.com |
contributor_str_mv |
Silva, Ana Carolina Feldenheimer da Oliveira, Alessandra Silva Dias de Brito, Flávia dos Santos Barbosa Mendes, Larissa Loures |
dc.subject.eng.fl_str_mv |
Supermarkets Seasonality Supermarket flyers Food promotion Marketing strategies |
topic |
Supermarkets Seasonality Supermarket flyers Food promotion Marketing strategies Supermercado Sazonalidade Encartes Promoção de alimentos Estratégias de marketing CIENCIAS DA SAUDE::NUTRICAO::ANALISE NUTRICIONAL DE POPULACAO |
dc.subject.por.fl_str_mv |
Supermercado Sazonalidade Encartes Promoção de alimentos Estratégias de marketing |
dc.subject.cnpq.fl_str_mv |
CIENCIAS DA SAUDE::NUTRICAO::ANALISE NUTRICIONAL DE POPULACAO |
description |
Supermarkets have an important influence on the purchase of food and use marketing strategies to stimulate sales. Supermarket flyers represents a strategy to promote sales and are widely used by consumers. Seasonality interferes in food availability and may be related to marketing. Objective: to evaluate the influence of seasonality on food promotion in supermarket flyers of large five Brazilian supermarket chains, aiming to contribute to the monitoring of food environments. Methods: Observational, transverse and descriptive study. The data are from the five largest supermarket chains in the metropolitan region of Rio de Janeiro, from June 2019 to May 2020. The ultra-processed foods (UPF) were classified considering the NOVA food classification. The UPF were grouped based on subgroups. The inserts were divided into traditional and seasonal. Seasonality and food promotion were analyzed according to festive dates (“São João”, Father's Day, Christmas, New Year, Carnival, Easter and Mother's Day) and seasons (summer, autumn, winter and spring). Data were presented as absolute and relative frequencies. The chi-square test was used to test differences between outcomes and exposure variables. Results: Warm seasons (summer and spring) showed greater UPA promotion. No increase in the promotion of festivities flyers was found when compared to traditional inserts. Specific festivities holidays showed the increase of promotion of subgroups of UPF. The period of Christmas/New Year and Carnival it was observed layout changes in all networks. Conclusion: There is an influence of seasonality on UPF promotion, especially by certain supermarket chains and specific UPF groups. Regulatory measures, including supermarkets, are needed in order to reduce the promotion and stimulation of UPF consumption. |
publishDate |
2023 |
dc.date.issued.fl_str_mv |
2023-07-20 |
dc.date.accessioned.fl_str_mv |
2024-01-10T17:22:19Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
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info:eu-repo/semantics/masterThesis |
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masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
LOPES, Ana Carla de Oliveira. Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados. 2023. 75 f. Dissertação (Mestrado em Alimentação, Nutrição e Saúde) – Instituto de Nutrição, Universidade do Estado do Rio de Janeiro, Rio de Janeiro, 2023. |
dc.identifier.uri.fl_str_mv |
http://www.bdtd.uerj.br/handle/1/20903 |
identifier_str_mv |
LOPES, Ana Carla de Oliveira. Sazonalidade da promoção de alimentos ultraprocessados em encartes de supermercados. 2023. 75 f. Dissertação (Mestrado em Alimentação, Nutrição e Saúde) – Instituto de Nutrição, Universidade do Estado do Rio de Janeiro, Rio de Janeiro, 2023. |
url |
http://www.bdtd.uerj.br/handle/1/20903 |
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por |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Universidade do Estado do Rio de Janeiro |
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Programa de Pós-Graduação em Alimentação, Nutrição e Saúde |
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UERJ |
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Brasil |
dc.publisher.department.fl_str_mv |
Centro Biomédico::Instituto de Nutrição |
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Universidade do Estado do Rio de Janeiro |
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