O estudo de impacto econômico como subsídio para as tomadas de decisão em gestão do esporte: proposta de um modelo de análise para investimentos públicos em esporte

• Autor(a) principal: Campestrini, Geraldo Ricardo Hruschka
• Data de Publicação: 2016
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8227
• topic: Economic impact; Sport events; Sport management; Decision making; Impacto econômico; Eventos esportivos; Gestão do esporte; Tomada de decisão; Esportes Administração; Esportes Processo decisório; Investimentos públicos; Esportes Aspectos econômicos; CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA

The study of the economic impact on sport has gained importance in the last decades, since they started to guide an agenda of debates and support on strategic decisions on public and private investments for their realization. In this section, the objectives of this thesis are to analyze the interventions in economic impact studies, to identify methodologies and study models and to propose a model of analysis of the results of economic impact in sports events in order to justify the public investments, facilitating the decision-making in sport management. In order to determine these parameters, it was sought to identify the relevant data and the most coherent metrics to establish in an economic impact study of sports event that collaborates with the decision-making process of the public power and the holders of sports rights. This definition came from a broad study of scientific articles, which provided the basis for the proposal of the metrics and for the analysis of the economic impact. From this construction, two field studies were carried out at international sporting events held in Brazil, namely: X Games Brazil, held in Foz do Iguaçu/PR in 2013 and the Davis Cup of Tennis, held In Florianópolis/SC in 2015. The calculations allowed determining the extent of the return to the public power that contributed resources in the event within the lines established as: "Direct Return", understood as the tax recovery inherent in the event superior to the public investment; "Financial Recirculation", understood as the financial movement from the event higher than the public investment; "Intangible Impact", established as the possible amount to be paid for events that have value beyond the prospects of economic return, provided that specific criteria are met. Through the studies, the thesis formatted a model of decision-making and justification of public investment in sporting events, which was called the "Analysis Model for Public Investments in Sport in Brazil" (MAIPE-BR). Its concept allows to deliberate on the fair value to be financed by the public power to a certain sporting event, making the investment process more transparent and coherent with the possibilities of return in perspective