O empreendedorismo urbano na cidade do Rio de Janeiro: o Porto Maravilha e a consolidação de gestão estratégica

• Autor(a) principal: Ferreira, Tatiana de Souza
• Data de Publicação: 2013
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/13337
• topic: Urban entrepreneur; Strategic planning; City of Rio de Janeiro; Porto Maravilha; Empreendedorismo urbano; Planejamento estratégico; Cidade do Rio de Janeiro; Porto Maravilha; CNPQ::CIENCIAS HUMANAS::GEOGRAFIA::GEOGRAFIA HUMANA::GEOGRAFIA URBANA

Over the last decades the cities emerged and consolidated in a process that involves the restructuring of capitalism and globalization production. Cities have become increasingly the locus of the modernization and the space required for its production and reproduction. In order to legitimize the cities as political actors, urban enterprises were chosen as the new management model that has been largely accepted in several cities that only urban management based on efficiency, flexibility and public-private partnerships would be able to overcome the urban crisis and replace competitive cities in the global flows. One of the cities that has adopted urban management is Rio de Janeiro, which since the 90s through the making of strategic planning, has sought their inclusion in the process of modernization of capitalism. For this reason, it has been used the image of the Olympic city, friendly and receptive to the business and tourism, but above all, has renewed its urban space through various projects and interventions, as the Porto Maravilha project, eg. Given this reality, this work aims to understand urban entrepreneurialism in the city of Rio de Janeiro while an action strategy that seeks to legitimize the partnership of the public sector with the private sector and implement a set of policies aimed for urban renewal and recovery. Among the various projects that are currently being developed in the city, especially due to the Olympic Games in 2016 and the World Cup in 2014, the project chosen as an example of this new urban management was the Porto Maravilha. In order to achieve the goal of this thesis, its being used primary and secondary sources as well as recent publications on the theme, furthermore, field trips to the Port Zone to monitor the progress of the project. The results of the present analysis confirms that the model of urban management was adopted by the city in order to legitimize restructuring of capitalism through a city project focused on public-private partnership and public policies that favor certain sectors promoting economic and selective urbanization as the Porto Maravilha eg.