HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:

Detalhes bibliográficos
Autor(a) principal: POZO, HAMILTON
Data de Publicação: 2021
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Cultura e Turismo
Texto Completo: https://periodicos.uesc.br/index.php/cultur/article/view/2712
Resumo: The research presents a new diagnosis of the use of the internet as a competitive advantage that affects the volume of reservations in the hotels of the old road of Estrada Real in the region of Ouro Preto (Minas Gerais) to Paraty (Rio de Janeiro). The research was carried out involving 21 hotels in 7 cities on Estrada Real. Semi-structured interviews were carried out, including the observation of processes, documentary analysis and survey of the data adopted for the formulation of this research, with the interviewees being managers and owners of the hotel units. The survey also shows an increase in the use of the internet in the hotels surveyed, the functionalities of web sites and, mainly, the business opportunities arising from the increase in competitiveness and, increasingly, the sector integrating itself in the process of the virtual world and achieving success with customers.
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spelling HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:The research presents a new diagnosis of the use of the internet as a competitive advantage that affects the volume of reservations in the hotels of the old road of Estrada Real in the region of Ouro Preto (Minas Gerais) to Paraty (Rio de Janeiro). The research was carried out involving 21 hotels in 7 cities on Estrada Real. Semi-structured interviews were carried out, including the observation of processes, documentary analysis and survey of the data adopted for the formulation of this research, with the interviewees being managers and owners of the hotel units. The survey also shows an increase in the use of the internet in the hotels surveyed, the functionalities of web sites and, mainly, the business opportunities arising from the increase in competitiveness and, increasingly, the sector integrating itself in the process of the virtual world and achieving success with customers.A pesquisa apresenta um diagnóstico da utilização da internet como um diferencial de competitividade que afeta o volume de reservas nos hotéis do caminho velho da Estrada Real na abrangência de Ouro Preto (Minas Gerais) a Paraty (Rio de Janeiro). Foi efetuado um estudo envolvendo 21 hotéis de 7 cidades da Estrada Real. Foram feitas entrevistas semiestruturadas, incluindo a observação de processos, a análise documental e o levantamento dos dados adotados para a formulação desta pesquisa, sendo os entrevistados gerentes e donos das unidades hoteleiras. A pesquisa mostra, também, crescimento do uso da internet nos hotéis pesquisados, as funcionalidades de web sites e, principalmente, as oportunidades de negócios surgidas com o incremento da competitividade e cada vez mais, o setor integrando-se no processo do mundo virtual e obtendo sucesso junto aos clientesEditus2021-10-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo Avaliado pelos Paresapplication/pdfapplication/pdfhttps://periodicos.uesc.br/index.php/cultur/article/view/271210.36113/cultur.v14i02.2712CULTUR - Revista de Cultura e Turismo; v. 14 n. 02 (2020): CULTUR, Ano 14, n. 02, Nov (2020)1982-583810.36113/cultur.v14i02reponame:Revista de Cultura e Turismoinstname:Universidade Estadual de Santa Cruz (UESC)instacron:UESCporhttps://periodicos.uesc.br/index.php/cultur/article/view/2712/2129https://periodicos.uesc.br/index.php/cultur/article/view/2712/2130Copyright (c) 2021 CULTUR - Revista de Cultura e Turismoinfo:eu-repo/semantics/openAccessPOZO, HAMILTON2021-11-01T01:24:10Zoai:ojs.pkp.sfu.ca:article/2712Revistahttps://periodicos.uesc.br/index.php/cultur/PUBhttps://periodicos.uesc.br/index.php/cultur/oaieditus@uesc.br||mavila1000@gmail.com||revistacet@hotmail.com1982-58381982-5838opendoar:2021-11-01T01:24:10Revista de Cultura e Turismo - Universidade Estadual de Santa Cruz (UESC)false
dc.title.none.fl_str_mv HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
title HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
spellingShingle HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
POZO, HAMILTON
title_short HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
title_full HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
title_fullStr HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
title_full_unstemmed HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
title_sort HOTÉIS DO CAMINHO VELHO DA ESTRADA REAL:
author POZO, HAMILTON
author_facet POZO, HAMILTON
author_role author
dc.contributor.author.fl_str_mv POZO, HAMILTON
description The research presents a new diagnosis of the use of the internet as a competitive advantage that affects the volume of reservations in the hotels of the old road of Estrada Real in the region of Ouro Preto (Minas Gerais) to Paraty (Rio de Janeiro). The research was carried out involving 21 hotels in 7 cities on Estrada Real. Semi-structured interviews were carried out, including the observation of processes, documentary analysis and survey of the data adopted for the formulation of this research, with the interviewees being managers and owners of the hotel units. The survey also shows an increase in the use of the internet in the hotels surveyed, the functionalities of web sites and, mainly, the business opportunities arising from the increase in competitiveness and, increasingly, the sector integrating itself in the process of the virtual world and achieving success with customers.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo Avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uesc.br/index.php/cultur/article/view/2712
10.36113/cultur.v14i02.2712
url https://periodicos.uesc.br/index.php/cultur/article/view/2712
identifier_str_mv 10.36113/cultur.v14i02.2712
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.uesc.br/index.php/cultur/article/view/2712/2129
https://periodicos.uesc.br/index.php/cultur/article/view/2712/2130
dc.rights.driver.fl_str_mv Copyright (c) 2021 CULTUR - Revista de Cultura e Turismo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 CULTUR - Revista de Cultura e Turismo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Editus
publisher.none.fl_str_mv Editus
dc.source.none.fl_str_mv CULTUR - Revista de Cultura e Turismo; v. 14 n. 02 (2020): CULTUR, Ano 14, n. 02, Nov (2020)
1982-5838
10.36113/cultur.v14i02
reponame:Revista de Cultura e Turismo
instname:Universidade Estadual de Santa Cruz (UESC)
instacron:UESC
instname_str Universidade Estadual de Santa Cruz (UESC)
instacron_str UESC
institution UESC
reponame_str Revista de Cultura e Turismo
collection Revista de Cultura e Turismo
repository.name.fl_str_mv Revista de Cultura e Turismo - Universidade Estadual de Santa Cruz (UESC)
repository.mail.fl_str_mv editus@uesc.br||mavila1000@gmail.com||revistacet@hotmail.com
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