A importância da memória institucional para as relações públicas na gestão da imagem e identidade organizacional

• Autor(a) principal: Costa, Cléwen Islen Tenório
• Data de Publicação: 2020
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal de Alagoas (UFAL)
• Texto Completo: http://www.repositorio.ufal.br/jspui/handle/123456789/7885
• topic: Memória institucional; Relações públicas; Identidade organizacional; Imagem organizacional; Public relations; Institutional memory; Organizational image; Organizational identity; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO::RELACOES PUBLICAS E PROPAGANDA

The purpose of this monograph is to demonstrate the importance of Institutional Memory for the Public Relations area in the management of identity and organizational image. Currently, Institutional Memory is still little explored by a large part of organizations, however it consists of a strategic tool for organizational communication, in strengthening corporate identity and projecting its image to its audiences. Thus, the monograph proposes a reflection on the rescue of the memory of organizations. First, elucidating Public Relations activity. Subsequently, addressing communication in organizations and the strategic use of Institutional Memory. Finally, the core idea of the work, on which the look to the past offers value to Public Relations in the management of organizational identity and public perception.