Empreendedorismo feminino no Alto Solimões - Amazonas: oportunidades e desafios da confeitaria em Benjamin Constant-Amazonas

• Autor(a) principal: Malaquias, Tatiele Candido
• Data de Publicação: 2023
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UFAM
• Texto Completo: http://riu.ufam.edu.br/handle/prefix/6733
• topic: Empreendedorismo feminino; Confeitaria; Mercado de trabalho feminino; Benjamin Constant-Amazonas; CIÊNCIAS SOCIAIS APLICADAS: ADMINISTRAÇÃO; Benjamin Constant (AM); Mulheres comerciantes; Mulheres de negócios

Female entrepreneurship has gained prominence in Brazil and worldwide, being considered an important vector for socioeconomic development. Many women, in the midst of the chaos caused by the Covid-19 Pandemic, were able to maintain themselves during the crisis because they had the need to undertake entrepreneurship to generate extra or even sole income, as an alternative to circumvent unemployment and lack of opportunity. Given this context, the study had as a general objective to analyze what factors drove women to undertake in the confectionery business in the municipality of Benjamin Constant. The methodological procedures that guide the research involve a qualitative approach, with a descriptive character. The data was obtained through a bibliographic survey and field research through interviews with six women confectioners who work in the city of Benjamin Constant-Amazonas, who were chosen at random and for convenience and who were willing to participate freely in the interview. By means of the results, it was verified that the participants have a profile, with age between 18 and 40 years, the majority is single and with children, the level of schooling varies from complete high school to complete higher education and most of the interviewees declared that the confectionary business is not their only source of income, but rather a complement, considering their socioeconomic profile. Given this, it can be observed that confectioners seek entrepreneurship due to the desire to have their own business, achieving professional fulfillment and financial independence, without having to give up their priorities.