THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT

Detalhes bibliográficos
Autor(a) principal: Castro, Jânio Roque Barros
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: GeoTextos (Online)
Texto Completo: https://periodicos.ufba.br/index.php/geotextos/article/view/4831
Resumo: In the last three decades, it was noticed that the traditional bonfire festivals that happen in the home and its surroundings have become commoditized and megatouristified events. In this paper, it is analyzed the process of spectacularization of June festivities in private space in the cities of Amargosa and Cruz das Almas, where festivities take place in arenas very well known in the State of Bahia, held in farms near urban areas. This kind of event is seen as a business opportunity for the promoters and the breweries involved and as a form of reinvented entertainment in June festive period for thousands of young people from several regions of the state territory and the state capital.
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spelling THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENTA promoção de megafestas juninas em arenas privadas no Recôncavo Baiano: uma apreciação analíticaFestas juninasMercantilizaçãoFestas de camisasEspetacularizaçãoJune partiesCommodificationShirt FestivitiesSpectacularizationIn the last three decades, it was noticed that the traditional bonfire festivals that happen in the home and its surroundings have become commoditized and megatouristified events. In this paper, it is analyzed the process of spectacularization of June festivities in private space in the cities of Amargosa and Cruz das Almas, where festivities take place in arenas very well known in the State of Bahia, held in farms near urban areas. This kind of event is seen as a business opportunity for the promoters and the breweries involved and as a form of reinvented entertainment in June festive period for thousands of young people from several regions of the state territory and the state capital.Nas três últimas décadas notou-se que as tradicionais festas juninas que aconteciam nas residências e em seu entorno se transformaram em megaeventos mercantilizados e turistificados. No presente trabalho, analisa-se o processo de espetacularização das festas juninas em espaço privados nos municípios de Amargosa e Cruz das Almas, onde ocorrem eventos festivos de arena muito conhecidos no território baiano, realizados em fazendas próximas às áreas urbanas. Essa modalidade de eventos é vista como uma oportunidade de negócios para seus promotores e as cervejarias envolvidas e como uma forma de lazer festivo reinventado no período junino para milhares de jovens de várias regiões do território baiano e da capital do estado. Universidade Federal da Bahia2011-01-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/geotextos/article/view/483110.9771/1984-5537geo.v6i2.4831GeoTextos; Vol. 6, N. 2 (dezembro de 2010)1984-55371809-189X10.9771/geo.v6i2reponame:GeoTextos (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/geotextos/article/view/4831/3581Castro, Jânio Roque Barrosinfo:eu-repo/semantics/openAccess2018-02-24T12:07:34Zoai:ojs.periodicos.ufba.br:article/4831Revistahttps://periodicos.ufba.br/index.php/geotextosPUBhttps://periodicos.ufba.br/index.php/geotextos/oaiangeloserpa@hotmail.com||rodrigomei@hotmail.com1984-55371809-189Xopendoar:2018-02-24T12:07:34GeoTextos (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
A promoção de megafestas juninas em arenas privadas no Recôncavo Baiano: uma apreciação analítica
title THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
spellingShingle THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
Castro, Jânio Roque Barros
Festas juninas
Mercantilização
Festas de camisas
Espetacularização
June parties
Commodification
Shirt Festivities
Spectacularization
title_short THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
title_full THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
title_fullStr THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
title_full_unstemmed THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
title_sort THE PROMOTION OF BIG PARTIES DURING THE JUNE FESTIVITIES IN PRIVATE ARENAS IN RECONCAVO REGION: AN ANALYTICAL ASSESSMENT
author Castro, Jânio Roque Barros
author_facet Castro, Jânio Roque Barros
author_role author
dc.contributor.author.fl_str_mv Castro, Jânio Roque Barros
dc.subject.por.fl_str_mv Festas juninas
Mercantilização
Festas de camisas
Espetacularização
June parties
Commodification
Shirt Festivities
Spectacularization
topic Festas juninas
Mercantilização
Festas de camisas
Espetacularização
June parties
Commodification
Shirt Festivities
Spectacularization
description In the last three decades, it was noticed that the traditional bonfire festivals that happen in the home and its surroundings have become commoditized and megatouristified events. In this paper, it is analyzed the process of spectacularization of June festivities in private space in the cities of Amargosa and Cruz das Almas, where festivities take place in arenas very well known in the State of Bahia, held in farms near urban areas. This kind of event is seen as a business opportunity for the promoters and the breweries involved and as a form of reinvented entertainment in June festive period for thousands of young people from several regions of the state territory and the state capital.
publishDate 2011
dc.date.none.fl_str_mv 2011-01-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/geotextos/article/view/4831
10.9771/1984-5537geo.v6i2.4831
url https://periodicos.ufba.br/index.php/geotextos/article/view/4831
identifier_str_mv 10.9771/1984-5537geo.v6i2.4831
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/geotextos/article/view/4831/3581
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.none.fl_str_mv GeoTextos; Vol. 6, N. 2 (dezembro de 2010)
1984-5537
1809-189X
10.9771/geo.v6i2
reponame:GeoTextos (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str GeoTextos (Online)
collection GeoTextos (Online)
repository.name.fl_str_mv GeoTextos (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv angeloserpa@hotmail.com||rodrigomei@hotmail.com
_version_ 1797221575048560640

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