THE CAR AS A PLACE: PERSPECTIVES OF TERRITORIALITIES AND REPRESENTANTIONS IN CURITIBA

• Autor(a) principal: Bittencourt Bloomfield, Tânia
• Data de Publicação: 2010
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: GeoTextos (Online)
• Texto Completo: https://periodicos.ufba.br/index.php/geotextos/article/view/4313
• topic: Cultural Geography; Choice of car plates; Place; Territorialities; Geografia Cultural; Placas escolhidas de carro; Lugar; Territorialidades

This work translates the results of a qualitative research which employed the theoretical tennets of Cultural Geography. One of its research goals was to map the motivations of 30 car owners, in the city of Curitiba, who vehiculated personal messages on their car plates through the combinations of letters and algarisms. The plates were chosen for this research as elements which allowed the researcher to understand the construction of the object Car as a “place”, and of the related territorialities developed by them on the streets of Curitiba. The data collected and generated during the fieldwork stage, in which the above mentioned cars’ owners were interviewed, led to the use of diverse theoretical approaches, such as the Social Representation Theory, Ethnometodoly, Phenomenology, and also the concept of Transverse Mass Culture. For the analysis of the results, the concepts of “place” and “territory” were employed as the necessary tools to systematize, understand, and present the data obtained under the guidance of the discipline of Cultural Geography.