Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA

Detalhes bibliográficos
Autor(a) principal: Santos, Tiago Silva Cardoso dos
Data de Publicação: 2017
Outros Autores: Ladeira, Rodrigo, Almeida, Tatiane Nunes Viana de, Larocca, Maria Teresa Grimaldi
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFBA
Texto Completo: http://repositorio.ufba.br/ri/handle/ri/26932
Resumo: The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing communication tools to disseminate their work, reach their target audience and exert an influence on the cultural tourism market. The article presents the cultural tourism market in the northeast, forró, concepts of cultural production and marketing (communication and advertising) to set against the participants’ insights. This research, an exploratory and qualitative multiple case study, interviewed three artists/bands for this purpose. As a result, the range of marketing communication used by the actors of this research and their influence on the cultural tourism market was observed. Different uses were identified on account of their management styles. Bands which have greater knowledge and use of marketing and communication tools had a wider audience and higher profits in the groups studied. Furthermore, this research helps to reveal how forró production in Salvador-BA operates.
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spelling Santos, Tiago Silva Cardoso dosLadeira, RodrigoAlmeida, Tatiane Nunes Viana deLarocca, Maria Teresa GrimaldiSantos, Tiago Silva Cardoso dosLadeira, RodrigoAlmeida, Tatiane Nunes Viana deLarocca, Maria Teresa Grimaldi2018-08-09T15:52:25Z2018-08-09T15:52:25Z2017-122525-8176http://repositorio.ufba.br/ri/handle/ri/26932v. 2, n. 2The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing communication tools to disseminate their work, reach their target audience and exert an influence on the cultural tourism market. The article presents the cultural tourism market in the northeast, forró, concepts of cultural production and marketing (communication and advertising) to set against the participants’ insights. This research, an exploratory and qualitative multiple case study, interviewed three artists/bands for this purpose. As a result, the range of marketing communication used by the actors of this research and their influence on the cultural tourism market was observed. Different uses were identified on account of their management styles. Bands which have greater knowledge and use of marketing and communication tools had a wider audience and higher profits in the groups studied. Furthermore, this research helps to reveal how forró production in Salvador-BA operates.Submitted by Núcleo de Pós-Graduação Administração (npgadm@ufba.br) on 2018-08-06T19:27:52Z No. of bitstreams: 1 Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdf: 992797 bytes, checksum: b0c882018fe4c82a9983b8ac01f651fb (MD5)Approved for entry into archive by Maria Angela Dortas (dortas@ufba.br) on 2018-08-09T15:52:25Z (GMT) No. of bitstreams: 1 Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdf: 992797 bytes, checksum: b0c882018fe4c82a9983b8ac01f651fb (MD5)Made available in DSpace on 2018-08-09T15:52:25Z (GMT). No. of bitstreams: 1 Marketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdf: 992797 bytes, checksum: b0c882018fe4c82a9983b8ac01f651fb (MD5) Previous issue date: 2017-12Belo HorizonteUFMGBrasilhttps://doi.org/10.29149/mtr.v2i2.4557reponame:Repositório Institucional da UFBAinstname:Universidade Federal da Bahia (UFBA)instacron:UFBAForróCultural productionMarketingMarketing communicationCultural tourismMarketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BAinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccessengORIGINALMarketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdfMarketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdfapplication/pdf992797https://repositorio.ufba.br/bitstream/ri/26932/1/Marketing%20Communication%20Tools%20and%20Cultural%20Tourism%20in%20the%20Northeast%20of%20Brazil%20the%20forr%c3%b3%20p%c3%a9%20de%20serra%20of%20Salvador%20BA.pdfb0c882018fe4c82a9983b8ac01f651fbMD51LICENSElicense.txtlicense.txttext/plain1383https://repositorio.ufba.br/bitstream/ri/26932/2/license.txt05eca2f01d0b3307819d0369dab18a34MD52TEXTMarketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdf.txtMarketing Communication Tools and Cultural Tourism in the Northeast of Brazil the forró pé de serra of Salvador BA.pdf.txtExtracted texttext/plain61632https://repositorio.ufba.br/bitstream/ri/26932/3/Marketing%20Communication%20Tools%20and%20Cultural%20Tourism%20in%20the%20Northeast%20of%20Brazil%20the%20forr%c3%b3%20p%c3%a9%20de%20serra%20of%20Salvador%20BA.pdf.txtd842b44e01ae34b1ff263d626d0cf00fMD53ri/269322022-07-05 14:05:17.764oai:repositorio.ufba.br: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ório InstitucionalPUBhttp://192.188.11.11:8080/oai/requestopendoar:19322022-07-05T17:05:17Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)false
dc.title.pt_BR.fl_str_mv Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
title Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
spellingShingle Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
Santos, Tiago Silva Cardoso dos
Forró
Cultural production
Marketing
Marketing communication
Cultural tourism
title_short Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
title_full Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
title_fullStr Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
title_full_unstemmed Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
title_sort Marketing communication tools and cultural tourism in the Northeast of Brazil : the "forró pé de serra" of Salvador/BA
author Santos, Tiago Silva Cardoso dos
author_facet Santos, Tiago Silva Cardoso dos
Ladeira, Rodrigo
Almeida, Tatiane Nunes Viana de
Larocca, Maria Teresa Grimaldi
author_role author
author2 Ladeira, Rodrigo
Almeida, Tatiane Nunes Viana de
Larocca, Maria Teresa Grimaldi
author2_role author
author
author
dc.contributor.author.fl_str_mv Santos, Tiago Silva Cardoso dos
Ladeira, Rodrigo
Almeida, Tatiane Nunes Viana de
Larocca, Maria Teresa Grimaldi
Santos, Tiago Silva Cardoso dos
Ladeira, Rodrigo
Almeida, Tatiane Nunes Viana de
Larocca, Maria Teresa Grimaldi
dc.subject.por.fl_str_mv Forró
Cultural production
Marketing
Marketing communication
Cultural tourism
topic Forró
Cultural production
Marketing
Marketing communication
Cultural tourism
description The aim of this study is to discover how forró artists/bands in Salvador-BA, who work with forró pé de serra - considered the original rhythm and form in which execution of the music is based on the accordion, zabumba and triangle - use marketing communication tools to disseminate their work, reach their target audience and exert an influence on the cultural tourism market. The article presents the cultural tourism market in the northeast, forró, concepts of cultural production and marketing (communication and advertising) to set against the participants’ insights. This research, an exploratory and qualitative multiple case study, interviewed three artists/bands for this purpose. As a result, the range of marketing communication used by the actors of this research and their influence on the cultural tourism market was observed. Different uses were identified on account of their management styles. Bands which have greater knowledge and use of marketing and communication tools had a wider audience and higher profits in the groups studied. Furthermore, this research helps to reveal how forró production in Salvador-BA operates.
publishDate 2017
dc.date.issued.fl_str_mv 2017-12
dc.date.accessioned.fl_str_mv 2018-08-09T15:52:25Z
dc.date.available.fl_str_mv 2018-08-09T15:52:25Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://repositorio.ufba.br/ri/handle/ri/26932
dc.identifier.issn.none.fl_str_mv 2525-8176
dc.identifier.number.pt_BR.fl_str_mv v. 2, n. 2
identifier_str_mv 2525-8176
v. 2, n. 2
url http://repositorio.ufba.br/ri/handle/ri/26932
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv UFMG
dc.publisher.country.fl_str_mv Brasil
publisher.none.fl_str_mv UFMG
dc.source.pt_BR.fl_str_mv https://doi.org/10.29149/mtr.v2i2.4557
dc.source.none.fl_str_mv reponame:Repositório Institucional da UFBA
instname:Universidade Federal da Bahia (UFBA)
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