Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".

Detalhes bibliográficos
Autor(a) principal: Leone, Raquel
Data de Publicação: 2007
Outros Autores: Nobre, Paula, Ladeira, Rodrigo, Oliveira, Caio César Giannini
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositório Institucional da UFBA
Texto Completo: http://repositorio.ufba.br/ri/handle/ri/26961
Resumo: Brazilian electronic commerce is still not consolidated in many regions, supermarket shopping in the internet is still not a reality in some areas like the northeast of Brazil. We try to seek for the possible reasons, rational or emotional, for this cases of failures. A case study of the ‘MariaMercado’ virtual store in the city of Salvador/Bahia that went out of business because of insatisfactory results was conducted based on this evidence. Therefore the purpose of this work is to evaluate the reasons that are held responsible for the failure of effectively establishing a virtual supermarket and to point out possible alternatives for modification of this context, thus avoiding a similar outcome of future enterprises of this kind.
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spelling Leone, RaquelNobre, PaulaLadeira, RodrigoOliveira, Caio César GianniniLeone, RaquelNobre, PaulaLadeira, RodrigoOliveira, Caio César Giannini2018-08-15T20:43:58Z2018-08-15T20:43:58Z20071984-6975http://repositorio.ufba.br/ri/handle/ri/26961v. 6, n. 1, p. 63-77Brazilian electronic commerce is still not consolidated in many regions, supermarket shopping in the internet is still not a reality in some areas like the northeast of Brazil. We try to seek for the possible reasons, rational or emotional, for this cases of failures. A case study of the ‘MariaMercado’ virtual store in the city of Salvador/Bahia that went out of business because of insatisfactory results was conducted based on this evidence. Therefore the purpose of this work is to evaluate the reasons that are held responsible for the failure of effectively establishing a virtual supermarket and to point out possible alternatives for modification of this context, thus avoiding a similar outcome of future enterprises of this kind.Submitted by Núcleo de Pós-Graduação Administração (npgadm@ufba.br) on 2018-08-07T19:21:28Z No. of bitstreams: 1 Rational and emotional reasons why virtual supermarkets don´t take off in the market of Bahia How could we manage to change this reality A case study of the extinct.pdf: 162125 bytes, checksum: 3d9170cd59cde3398b2b6a44cfadf0a0 (MD5)Approved for entry into archive by Maria Angela Dortas (dortas@ufba.br) on 2018-08-15T20:43:58Z (GMT) No. of bitstreams: 1 Rational and emotional reasons why virtual supermarkets don´t take off in the market of Bahia How could we manage to change this reality A case study of the extinct.pdf: 162125 bytes, checksum: 3d9170cd59cde3398b2b6a44cfadf0a0 (MD5)Made available in DSpace on 2018-08-15T20:43:58Z (GMT). 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dc.title.pt_BR.fl_str_mv Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
dc.title.alternative.pt_BR.fl_str_mv FACES R. Adm
title Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
spellingShingle Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
Leone, Raquel
E-commerce
Retailers
Consumer behaviour
title_short Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
title_full Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
title_fullStr Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
title_full_unstemmed Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
title_sort Rational and emotional reasons why virtual supermarkets don't take off in the market of Bahia: How could we manage to change this reality? A case study of the extinct "MariaMercado".
author Leone, Raquel
author_facet Leone, Raquel
Nobre, Paula
Ladeira, Rodrigo
Oliveira, Caio César Giannini
author_role author
author2 Nobre, Paula
Ladeira, Rodrigo
Oliveira, Caio César Giannini
author2_role author
author
author
dc.contributor.author.fl_str_mv Leone, Raquel
Nobre, Paula
Ladeira, Rodrigo
Oliveira, Caio César Giannini
Leone, Raquel
Nobre, Paula
Ladeira, Rodrigo
Oliveira, Caio César Giannini
dc.subject.por.fl_str_mv E-commerce
Retailers
Consumer behaviour
topic E-commerce
Retailers
Consumer behaviour
description Brazilian electronic commerce is still not consolidated in many regions, supermarket shopping in the internet is still not a reality in some areas like the northeast of Brazil. We try to seek for the possible reasons, rational or emotional, for this cases of failures. A case study of the ‘MariaMercado’ virtual store in the city of Salvador/Bahia that went out of business because of insatisfactory results was conducted based on this evidence. Therefore the purpose of this work is to evaluate the reasons that are held responsible for the failure of effectively establishing a virtual supermarket and to point out possible alternatives for modification of this context, thus avoiding a similar outcome of future enterprises of this kind.
publishDate 2007
dc.date.issued.fl_str_mv 2007
dc.date.accessioned.fl_str_mv 2018-08-15T20:43:58Z
dc.date.available.fl_str_mv 2018-08-15T20:43:58Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://repositorio.ufba.br/ri/handle/ri/26961
dc.identifier.issn.none.fl_str_mv 1984-6975
dc.identifier.number.pt_BR.fl_str_mv v. 6, n. 1, p. 63-77
identifier_str_mv 1984-6975
v. 6, n. 1, p. 63-77
url http://repositorio.ufba.br/ri/handle/ri/26961
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv Universidade FUMEC
dc.publisher.country.fl_str_mv Brasil
publisher.none.fl_str_mv Universidade FUMEC
dc.source.pt_BR.fl_str_mv http://dx.doi.org/10.21714/1984-6975FACES2007V6N1ART88
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