Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Organizações & Sociedade (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/revistaoes/article/view/49500 |
Resumo: | Authoritarian leadership is a challenge for organizational analysis. The perplexity regarding how we have accepted its occurrence various times throughout history runs through the thinking of intellectuals such as Adorno, Habermas, Sloterdijk, and Arendt. A complementary way of studying it is through literature. Literature has enormous potential for interpreting the world and, given the creativity of its authors, it can deal with complex themes, characters, and events, with a freedom that, due to its methodological rigor, science often does not allow. As organizations are also constituted discursively, the textual elements of literature give us an epistemological freedom, enabling analyses that can address traditional organizational topics, such as leadership, in another way. This theoretical essay proposes to use a classic of literature, the novel Moby-Dick, to conduct a critical discourse analysis, based on Norman Fairclough, of the neoliberal-authoritarian monomaniac leadership of Paulo Guedes, the Minister for the Economy of Jair Bolsonaro’s government. The objective is to demonstrate the potential and richness of using literature combined with discourse analysis to understand organizational phenomena. The interpretation will be guided by the leadership style of the character Ahab, ship captain of the Pequod, who as a result of his obsession with hunting the giant white sperm whale, Moby Dick, leads his vessel to a tragic end, similar to what has occurred to Brazil due to the hatred toward the State present in Paulo Guedes' discourses. |
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Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in BrazilFeito Moby-Dick: Uma Leitura Organizacional da Monomania Privatista de Paulo Guedes como Estratégia Discursiva da Liderança Autoritária Neoliberal no BrasilautoritarismoNeoliberalismoliderançaMonomaniaMoby-DickauthoritarianismneoliberalismoLeadershipmonomaniaMoby-DickAuthoritarian leadership is a challenge for organizational analysis. The perplexity regarding how we have accepted its occurrence various times throughout history runs through the thinking of intellectuals such as Adorno, Habermas, Sloterdijk, and Arendt. A complementary way of studying it is through literature. Literature has enormous potential for interpreting the world and, given the creativity of its authors, it can deal with complex themes, characters, and events, with a freedom that, due to its methodological rigor, science often does not allow. As organizations are also constituted discursively, the textual elements of literature give us an epistemological freedom, enabling analyses that can address traditional organizational topics, such as leadership, in another way. This theoretical essay proposes to use a classic of literature, the novel Moby-Dick, to conduct a critical discourse analysis, based on Norman Fairclough, of the neoliberal-authoritarian monomaniac leadership of Paulo Guedes, the Minister for the Economy of Jair Bolsonaro’s government. The objective is to demonstrate the potential and richness of using literature combined with discourse analysis to understand organizational phenomena. The interpretation will be guided by the leadership style of the character Ahab, ship captain of the Pequod, who as a result of his obsession with hunting the giant white sperm whale, Moby Dick, leads his vessel to a tragic end, similar to what has occurred to Brazil due to the hatred toward the State present in Paulo Guedes' discourses.A liderança autoritária é um desafio à análise organizacional. A perplexidade sobre como aceitamos que ela tenha ocorrido diversas vezes na história perpassa o pensamento de intelectuais como Adorno, Habermas, Sloterdijk e Arendt. Uma maneira complementar de estudá-la é por meio da literatura. Ela possui um enorme potencial interpretativo do mundo que, dada a criatividade de suas autoras e autores, consegue trabalhar temas complexos, personagens, eventos, com uma liberdade que a ciência, pelo seu rigor metodológico, muitas vezes não se permite. Como organizações são também constituídas discursivamente, os elementos textuais da literatura nos permitem também uma liberdade epistemológica, ensejando análises que consigam abordar temas organizacionais tradicionais, como a liderança, de outra maneira. A proposta deste ensaio teórico é valer-se de um clássico da literatura, o romance Moby-Dick, para a partir dele realizar uma análise crítica do discurso, baseada em Norman Fairclough, da liderança monomaníaca neoliberal-autoritária de Paulo Guedes, ministro da Economia do governo Jair Bolsonaro. O objetivo é demonstrar o potencial e a riqueza do uso da literatura combinada à análise do discurso para a compreensão de fenômenos organizacionais. A interpretação será guiada pelo estilo de liderança da personagem Acab, capitão do navio Pequod, que devido à sua obsessão de caçar a cachalote branca gigante, Moby-Dick, conduz a sua embarcação a um desfecho trágico, similar ao que vem ocorrendo ao Brasil devido ao ódio ao Estado presente nos discursos de Paulo Guedes.Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA2023-02-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.ufba.br/index.php/revistaoes/article/view/49500Organizações & Sociedade; Vol. 30 No. 104 (2023)Organizações & Sociedade; v. 30 n. 104 (2023)1984-92301413-585Xreponame:Organizações & Sociedade (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAengporhttps://periodicos.ufba.br/index.php/revistaoes/article/view/49500/28435https://periodicos.ufba.br/index.php/revistaoes/article/view/49500/28436Copyright (c) 2023 Organizações & Sociedadeinfo:eu-repo/semantics/openAccessCornélio dos Santos e Carvalho, Ricardo Vinicius2023-02-01T00:07:46Zoai:ojs.periodicos.ufba.br:article/49500Revistahttp://www.revistaoes.ufba.br/PUBhttps://old.scielo.br/oai/scielo-oai.phpcandidab@ufba.br||revistaoes@ufba.br1984-92301413-585Xopendoar:2023-02-01T00:07:46Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil Feito Moby-Dick: Uma Leitura Organizacional da Monomania Privatista de Paulo Guedes como Estratégia Discursiva da Liderança Autoritária Neoliberal no Brasil |
title |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
spellingShingle |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil Cornélio dos Santos e Carvalho, Ricardo Vinicius autoritarismo Neoliberalismo liderança Monomania Moby-Dick authoritarianism neoliberalismo Leadership monomania Moby-Dick |
title_short |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
title_full |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
title_fullStr |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
title_full_unstemmed |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
title_sort |
Made a Moby-Dick: an Organizational Reading of Paulo Guedes’ Privatist Monomania as a Discursive Strategy of Neoliberal Authoritarian Leadership in Brazil |
author |
Cornélio dos Santos e Carvalho, Ricardo Vinicius |
author_facet |
Cornélio dos Santos e Carvalho, Ricardo Vinicius |
author_role |
author |
dc.contributor.author.fl_str_mv |
Cornélio dos Santos e Carvalho, Ricardo Vinicius |
dc.subject.por.fl_str_mv |
autoritarismo Neoliberalismo liderança Monomania Moby-Dick authoritarianism neoliberalismo Leadership monomania Moby-Dick |
topic |
autoritarismo Neoliberalismo liderança Monomania Moby-Dick authoritarianism neoliberalismo Leadership monomania Moby-Dick |
description |
Authoritarian leadership is a challenge for organizational analysis. The perplexity regarding how we have accepted its occurrence various times throughout history runs through the thinking of intellectuals such as Adorno, Habermas, Sloterdijk, and Arendt. A complementary way of studying it is through literature. Literature has enormous potential for interpreting the world and, given the creativity of its authors, it can deal with complex themes, characters, and events, with a freedom that, due to its methodological rigor, science often does not allow. As organizations are also constituted discursively, the textual elements of literature give us an epistemological freedom, enabling analyses that can address traditional organizational topics, such as leadership, in another way. This theoretical essay proposes to use a classic of literature, the novel Moby-Dick, to conduct a critical discourse analysis, based on Norman Fairclough, of the neoliberal-authoritarian monomaniac leadership of Paulo Guedes, the Minister for the Economy of Jair Bolsonaro’s government. The objective is to demonstrate the potential and richness of using literature combined with discourse analysis to understand organizational phenomena. The interpretation will be guided by the leadership style of the character Ahab, ship captain of the Pequod, who as a result of his obsession with hunting the giant white sperm whale, Moby Dick, leads his vessel to a tragic end, similar to what has occurred to Brazil due to the hatred toward the State present in Paulo Guedes' discourses. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-02-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/49500 |
url |
https://periodicos.ufba.br/index.php/revistaoes/article/view/49500 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/49500/28435 https://periodicos.ufba.br/index.php/revistaoes/article/view/49500/28436 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Organizações & Sociedade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Organizações & Sociedade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
dc.source.none.fl_str_mv |
Organizações & Sociedade; Vol. 30 No. 104 (2023) Organizações & Sociedade; v. 30 n. 104 (2023) 1984-9230 1413-585X reponame:Organizações & Sociedade (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Organizações & Sociedade (Online) |
collection |
Organizações & Sociedade (Online) |
repository.name.fl_str_mv |
Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
candidab@ufba.br||revistaoes@ufba.br |
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1799698971414757376 |