“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe
Autor(a) principal: | |
---|---|
Data de Publicação: | 2022 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Organizações & Sociedade (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/revistaoes/article/view/32089 |
Resumo: | The aim of the present study is to investigate how the consumption of geek products acts in the identity of individuals who see themselves as members of this urban tribe. Geeks are taken as committed members fascinated by topics related to fantasy and science fiction universes; if we take into account a micro-scale, they form an identity territory. Based on its theoretical approach, the goal of the current research lies on promoting a dialogue between studies that have adopted the consumer culture theory (CCT) and organizational identity research, by taking into consideration that urban tribes are a kind of organization. The research corpus comprised interviews with seventeen people who identify themselves as geeks; these interviews were analyzed based on thematic categorization. Based on then results, geek-products’ consumption starts at childhood and goes all the way to adulthood; this process is influenced by characters in the fantasy and fiction universes. The consumed products hold symbolic elements of fantasy and fiction, so that they end up representing the extension of this tribe’s members ‘self’; moreover, they are a way of building collective identities within an urban tribe, in this case, geeks. We have shown that organizational identity studies can lead to greater dialogue with CCT in order to better understand complexities added to identity and multiple affiliations, and links in the identity construction of people forming an organization. |
id |
UFBA-4_75b87c3e21b0a52a0943622d51c458de |
---|---|
oai_identifier_str |
oai:ojs.periodicos.ufba.br:article/32089 |
network_acronym_str |
UFBA-4 |
network_name_str |
Organizações & Sociedade (Online) |
repository_id_str |
|
spelling |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe“Territórios Simbólicos de Identidades” Geeks: o Consumo de Fantasias e Ficções na Construção das Identidades Coletivas de uma Tribo Urbanatribos urbanasidentidade organizacionalidentidades coletivas.urban tribesorganizational identitycollective identities.The aim of the present study is to investigate how the consumption of geek products acts in the identity of individuals who see themselves as members of this urban tribe. Geeks are taken as committed members fascinated by topics related to fantasy and science fiction universes; if we take into account a micro-scale, they form an identity territory. Based on its theoretical approach, the goal of the current research lies on promoting a dialogue between studies that have adopted the consumer culture theory (CCT) and organizational identity research, by taking into consideration that urban tribes are a kind of organization. The research corpus comprised interviews with seventeen people who identify themselves as geeks; these interviews were analyzed based on thematic categorization. Based on then results, geek-products’ consumption starts at childhood and goes all the way to adulthood; this process is influenced by characters in the fantasy and fiction universes. The consumed products hold symbolic elements of fantasy and fiction, so that they end up representing the extension of this tribe’s members ‘self’; moreover, they are a way of building collective identities within an urban tribe, in this case, geeks. We have shown that organizational identity studies can lead to greater dialogue with CCT in order to better understand complexities added to identity and multiple affiliations, and links in the identity construction of people forming an organization. Neste estudo, nosso objetivo é compreender como o consumo de produtos por geeks atua na construção da identidade de indivíduos que se reconhecem como integrantes dessa tribo urbana. Os geeks são considerados membros engajados e fascinados por um tópico relacionado a universos de fantasia e ficção científica, e, admitindo-se uma microescala, se constituem em um território de identidade. Como abordagem teórica, esta pesquisa busca promover um diálogo entre os estudos que utilizam a consumer culture theory (CCT) e os estudos de identidade organizacional, com o entendimento de que as tribos urbanas são um tipo de organização. O corpus da pesquisa é composto por entrevistas com dezesseis pessoas que se identificam como geeks, sendo essas analisadas pela categorização temática. Os resultados sugerem que o início do consumo de produtos geek ocorre ainda durante a infância, se estendendo até a fase adulta, sendo influenciado por personagens dos universos de fantasia e ficção. Os produtos consumidos contêm elementos simbólicos de fantasias e ficções de maneira que passam a representar a extensão do “eu” dos membros da tribo, sendo uma forma de construir as identidades coletivas de uma tribo urbana, neste caso, os geeks. Nós mostramos que estudos de identidade organizacional podem promover um maior diálogo com a CCT para entender as complexidades incorporadas à identidade e as múltiplas afiliações e vínculos na construção identitária das pessoas que constituem uma organização. Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA2022-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.ufba.br/index.php/revistaoes/article/view/32089Organizações & Sociedade; Vol. 29 No. 100 (2022)Organizações & Sociedade; v. 29 n. 100 (2022)1984-92301413-585Xreponame:Organizações & Sociedade (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAengporhttps://periodicos.ufba.br/index.php/revistaoes/article/view/32089/26286https://periodicos.ufba.br/index.php/revistaoes/article/view/32089/26287Copyright (c) 2022 Organizações & Sociedadeinfo:eu-repo/semantics/openAccessSantos, Paulo Junio dosFagundes, André Francisco AlcântaraMedeiros, Cíntia Rodrigues de Oliveira2022-03-08T18:18:39Zoai:ojs.periodicos.ufba.br:article/32089Revistahttp://www.revistaoes.ufba.br/PUBhttps://old.scielo.br/oai/scielo-oai.phpcandidab@ufba.br||revistaoes@ufba.br1984-92301413-585Xopendoar:2022-03-08T18:18:39Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe “Territórios Simbólicos de Identidades” Geeks: o Consumo de Fantasias e Ficções na Construção das Identidades Coletivas de uma Tribo Urbana |
title |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
spellingShingle |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe Santos, Paulo Junio dos tribos urbanas identidade organizacional identidades coletivas. urban tribes organizational identity collective identities. |
title_short |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
title_full |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
title_fullStr |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
title_full_unstemmed |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
title_sort |
“Symbolic Territories of Identity”, Geeks: Fantasy and Fiction Consumption in the Construction of Collective Identities in an Urban Tribe |
author |
Santos, Paulo Junio dos |
author_facet |
Santos, Paulo Junio dos Fagundes, André Francisco Alcântara Medeiros, Cíntia Rodrigues de Oliveira |
author_role |
author |
author2 |
Fagundes, André Francisco Alcântara Medeiros, Cíntia Rodrigues de Oliveira |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Santos, Paulo Junio dos Fagundes, André Francisco Alcântara Medeiros, Cíntia Rodrigues de Oliveira |
dc.subject.por.fl_str_mv |
tribos urbanas identidade organizacional identidades coletivas. urban tribes organizational identity collective identities. |
topic |
tribos urbanas identidade organizacional identidades coletivas. urban tribes organizational identity collective identities. |
description |
The aim of the present study is to investigate how the consumption of geek products acts in the identity of individuals who see themselves as members of this urban tribe. Geeks are taken as committed members fascinated by topics related to fantasy and science fiction universes; if we take into account a micro-scale, they form an identity territory. Based on its theoretical approach, the goal of the current research lies on promoting a dialogue between studies that have adopted the consumer culture theory (CCT) and organizational identity research, by taking into consideration that urban tribes are a kind of organization. The research corpus comprised interviews with seventeen people who identify themselves as geeks; these interviews were analyzed based on thematic categorization. Based on then results, geek-products’ consumption starts at childhood and goes all the way to adulthood; this process is influenced by characters in the fantasy and fiction universes. The consumed products hold symbolic elements of fantasy and fiction, so that they end up representing the extension of this tribe’s members ‘self’; moreover, they are a way of building collective identities within an urban tribe, in this case, geeks. We have shown that organizational identity studies can lead to greater dialogue with CCT in order to better understand complexities added to identity and multiple affiliations, and links in the identity construction of people forming an organization. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-03-08 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/32089 |
url |
https://periodicos.ufba.br/index.php/revistaoes/article/view/32089 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/32089/26286 https://periodicos.ufba.br/index.php/revistaoes/article/view/32089/26287 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2022 Organizações & Sociedade info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2022 Organizações & Sociedade |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
dc.source.none.fl_str_mv |
Organizações & Sociedade; Vol. 29 No. 100 (2022) Organizações & Sociedade; v. 29 n. 100 (2022) 1984-9230 1413-585X reponame:Organizações & Sociedade (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Organizações & Sociedade (Online) |
collection |
Organizações & Sociedade (Online) |
repository.name.fl_str_mv |
Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
candidab@ufba.br||revistaoes@ufba.br |
_version_ |
1799698971037270016 |