Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil

Detalhes bibliográficos
Autor(a) principal: Fujihara, Ricardo Ken
Data de Publicação: 2022
Outros Autores: Montezano, Lana, Alfinito, Solange
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Organizações & Sociedade (Online)
Texto Completo: https://periodicos.ufba.br/index.php/revistaoes/article/view/45628
Resumo: This study describes the relation between human values and technology readiness in Brazilian mobile commerce (m-commerce). This study consisted of an online survey including the Portrait Values Questionnaire-Revised (PVQ-R), the Technology Readiness Index 2.0, and SES items in all Brazilian states (N=2,171). Our structural equation modeling showed that human values predicted technology readiness; and attitude, intention to purchase online via mobiles. Self-enhancement and openness to change positively influenced the technology readiness contributor factor, whereas self-transcendence negatively influenced the technology inhibitor factor, and conservation positively influenced it. Theoretical and managerial contributions developed a conceptual model involving human values, technology readiness, and intention to purchase online via mobiles. This study can help develop public policies related to information security, aiming to increase consumer confidence in using new technologies in m-commerce. 
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spelling Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in BrazilEstamos Prontos para Novas Tecnologias? A Relação entre os Valores Humanos e a Prontidão à Tecnologia Aplicada ao M-Commerce no Brasilhuman valuestechnology readinessm-commercestructural equation modelingpurchase intentionvalores humanosprontidão à tecnologiam-commercemodelagem de equações estruturaisintenção de compraThis study describes the relation between human values and technology readiness in Brazilian mobile commerce (m-commerce). This study consisted of an online survey including the Portrait Values Questionnaire-Revised (PVQ-R), the Technology Readiness Index 2.0, and SES items in all Brazilian states (N=2,171). Our structural equation modeling showed that human values predicted technology readiness; and attitude, intention to purchase online via mobiles. Self-enhancement and openness to change positively influenced the technology readiness contributor factor, whereas self-transcendence negatively influenced the technology inhibitor factor, and conservation positively influenced it. Theoretical and managerial contributions developed a conceptual model involving human values, technology readiness, and intention to purchase online via mobiles. This study can help develop public policies related to information security, aiming to increase consumer confidence in using new technologies in m-commerce. Este estudo descreve a relação entre os valores humanos e a prontidão à tecnologia no mobile commerce (m-commerce) brasileiro. O presente estudo consistiu em uma pesquisa online que incluiu o Questionário Revisado do Perfil de Valores (PVQ-R), o Índice de Prontidão à Tecnologia TRI - 2.0 e questões socioeconômicas de todos os estados  brasileiros (N=2.171). Nossa modelagem de equações estruturais mostrou que os valores humanos previram a prontidão à tecnologia a atitude e a intenção de compra online pelo celular. A autopromoção e a abertura à mudança influenciaram positivamente o fator condutor de prontidão à tecnologia, enquanto a autotranscendência influenciou negativamente o fator inibidor de tecnologia, tendo a conservação o influenciado positivamente. As contribuições teóricas e gerenciais desenvolveram um modelo conceitual envolvendo valores humanos, prontidão à tecnologia e intenção de compra online via celular. Este estudo pode ajudar no desenvolvimento de políticas públicas relacionadas à segurança da informação, visando aumentar a confiança do consumidor no uso de novas tecnologias no m-commerce. Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA2022-07-13info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.ufba.br/index.php/revistaoes/article/view/45628Organizações & Sociedade; Vol. 29 No. 102 (2022)Organizações & Sociedade; v. 29 n. 102 (2022)1984-92301413-585Xreponame:Organizações & Sociedade (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAengporhttps://periodicos.ufba.br/index.php/revistaoes/article/view/45628/27166https://periodicos.ufba.br/index.php/revistaoes/article/view/45628/27167Copyright (c) 2022 Organizações & Sociedadeinfo:eu-repo/semantics/openAccessFujihara, Ricardo KenMontezano, LanaAlfinito, Solange2022-07-13T21:01:35Zoai:ojs.periodicos.ufba.br:article/45628Revistahttp://www.revistaoes.ufba.br/PUBhttps://old.scielo.br/oai/scielo-oai.phpcandidab@ufba.br||revistaoes@ufba.br1984-92301413-585Xopendoar:2022-07-13T21:01:35Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
Estamos Prontos para Novas Tecnologias? A Relação entre os Valores Humanos e a Prontidão à Tecnologia Aplicada ao M-Commerce no Brasil
title Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
spellingShingle Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
Fujihara, Ricardo Ken
human values
technology readiness
m-commerce
structural equation modeling
purchase intention
valores humanos
prontidão à tecnologia
m-commerce
modelagem de equações estruturais
intenção de compra
title_short Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
title_full Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
title_fullStr Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
title_full_unstemmed Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
title_sort Are We Ready for New Technologies? The Relation Between Human Values and Technology Readiness Applied to M-Commerce in Brazil
author Fujihara, Ricardo Ken
author_facet Fujihara, Ricardo Ken
Montezano, Lana
Alfinito, Solange
author_role author
author2 Montezano, Lana
Alfinito, Solange
author2_role author
author
dc.contributor.author.fl_str_mv Fujihara, Ricardo Ken
Montezano, Lana
Alfinito, Solange
dc.subject.por.fl_str_mv human values
technology readiness
m-commerce
structural equation modeling
purchase intention
valores humanos
prontidão à tecnologia
m-commerce
modelagem de equações estruturais
intenção de compra
topic human values
technology readiness
m-commerce
structural equation modeling
purchase intention
valores humanos
prontidão à tecnologia
m-commerce
modelagem de equações estruturais
intenção de compra
description This study describes the relation between human values and technology readiness in Brazilian mobile commerce (m-commerce). This study consisted of an online survey including the Portrait Values Questionnaire-Revised (PVQ-R), the Technology Readiness Index 2.0, and SES items in all Brazilian states (N=2,171). Our structural equation modeling showed that human values predicted technology readiness; and attitude, intention to purchase online via mobiles. Self-enhancement and openness to change positively influenced the technology readiness contributor factor, whereas self-transcendence negatively influenced the technology inhibitor factor, and conservation positively influenced it. Theoretical and managerial contributions developed a conceptual model involving human values, technology readiness, and intention to purchase online via mobiles. This study can help develop public policies related to information security, aiming to increase consumer confidence in using new technologies in m-commerce. 
publishDate 2022
dc.date.none.fl_str_mv 2022-07-13
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/revistaoes/article/view/45628
url https://periodicos.ufba.br/index.php/revistaoes/article/view/45628
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/revistaoes/article/view/45628/27166
https://periodicos.ufba.br/index.php/revistaoes/article/view/45628/27167
dc.rights.driver.fl_str_mv Copyright (c) 2022 Organizações & Sociedade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Organizações & Sociedade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA
publisher.none.fl_str_mv Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA
dc.source.none.fl_str_mv Organizações & Sociedade; Vol. 29 No. 102 (2022)
Organizações & Sociedade; v. 29 n. 102 (2022)
1984-9230
1413-585X
reponame:Organizações & Sociedade (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Organizações & Sociedade (Online)
collection Organizações & Sociedade (Online)
repository.name.fl_str_mv Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv candidab@ufba.br||revistaoes@ufba.br
_version_ 1799698971352891392

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