View of the Supermarket Sector in Relation to Products with Record of Indicação de Procedência dos Vales da Uva Goethe

• Autor(a) principal: Coan, Arthur
• Data de Publicação: 2021
• Outros Autores: Vieira, Adriana Carvalho Pinto, Schneider, Michele Domingos, Zilli, Julio Cesar
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos de Prospecção (Online)
• Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/28481
• topic: Comportamento do Consumidor; Supermercados; Indicação Geográfica.; Consumer Behavior; Supermarkets; Geographical Indication.

The Vales da Uva Goethe is a Grape and Wine producing region located in the south of Santa Catarina, comprising eight municipalities. In 2012, he won the Indicação de Procedência dos Vales da Uva Goethe. The present study aimed to identify the vision of the supermarket sector in relation to the wines produced with the record of Indication of Origin of Goethe Grapes in the city of Criciúma - SC. Methodologically, it was characterized as a descriptive research, regarding the ends and field research as to the means of investigation. The target population was delimited by the supermarkets of the city of Criciúma-SC, characterized by sommeliers or responsible for buying wines from the establishment. It has been found that sommeliers know what Geographical Indication is, unlike consumers. The wines and sparkling wines of the Goethe Grape Vales are sold in 50% of the supermarkets. Although the consumption of national wines grows, the consumer has preference for the imported ones, mainly the chileans.