Overview of Trademark Registration by Gymnastics Academies in Campina Grande – PB

• Autor(a) principal: Silva, Davi de Sousa
• Data de Publicação: 2022
• Outros Autores: Silva, Emmanuella Ferreira da
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos de Prospecção (Online)
• Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/45470
• topic: Propriedade Intelectual; Marcas; Academias de Ginástica.; Intellectual Property; Brands; Gymnastics Academies.

The use of brands is an important factor for the recognition of companies from the most diverse economic segments. This research aimed to identify the panorama of trademark protection used by gyms. It consisted of an exploratory research, with a quantitative and cross-sectional approach. Using the prospective method of spot monitoring. Most of the gyms surveyed use Brand (85.71%). The number of these academies that have a trademark registration is quite small (7.14%). The profile of local gyms that have protection for their brands is that of gyms that are part of national networks, franchises or large gyms. The most worrying data found in this research is the high number of gyms using trademarks previously registered by third parties in the same category, or that have registration requests in progress or rejected.