Customer Vision About Sebrae Solutions Business Model

Detalhes bibliográficos
Autor(a) principal: Capanema, Milva Pinheiro
Data de Publicação: 2023
Outros Autores: Cruz , Tânia Cristina, Carvalho, Sônia Marise Salles, Gomes, Ricardo Robson Moreira
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Prospecção (Online)
Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/53051
Resumo: This article presents the results of an exploratory research in order to understand how Sebrae DF clients demonstrate their knowledge of the work carried out by this institution. Sebrae is an institution that supports Brazilian Micro and Small Companies in managing their businesses and conducts market research on their performance, including against their competitors, to create methods that provide conditions for the development of innovative products. From this point on, an exploratory research was carried out with Sebrae DF customers to apply the Five V methodology and propose an innovative business model to meet their demands. Finally, we reached the result that Sebrae products are relevant to customers, but a review of its methodology is necessary in light of customer needs so that its efficiency is ratified.
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spelling Customer Vision About Sebrae Solutions Business ModelA Visão dos Clientes sobre o Modelo de Negócios das Soluções SebraeSebraeInovaçãoFive V.SebraeInnovationFive V.This article presents the results of an exploratory research in order to understand how Sebrae DF clients demonstrate their knowledge of the work carried out by this institution. Sebrae is an institution that supports Brazilian Micro and Small Companies in managing their businesses and conducts market research on their performance, including against their competitors, to create methods that provide conditions for the development of innovative products. From this point on, an exploratory research was carried out with Sebrae DF customers to apply the Five V methodology and propose an innovative business model to meet their demands. Finally, we reached the result that Sebrae products are relevant to customers, but a review of its methodology is necessary in light of customer needs so that its efficiency is ratified.O Sebrae é uma instituição que apoia as Micro e Pequenas Empresas brasileiras na gestão de seus negócios e faz pesquisas de mercado sobre sua atuação, inclusive frente a seus concorrentes, para criação de métodos que proporcionam condições de desenvolvimento de produtos inovadores. A partir dessa perspectiva, foi realizada pesquisa exploratória com clientes do Sebrae-DF com o objetivo de explorar a visão que os clientes do Sebrae-DF possuem sobre os serviços ofertados por essa instituição. Na metodologia, foi aplicada a ferramenta  Five V para inovar no  modelo de negócio do Sebrae e assim aprimorar os benefícios ofertados à sociedade e ao mercado. Por fim, chegou-se ao resultado de que os produtos Sebrae apresentam sim relevância para os clientes, porém é necessária uma revisão de sua metodologia à luz das necessidades dos cliente para que sua eficiência seja ratificada.Universidade Federal da Bahia2023-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/5305110.9771/cp.v16i6.53051Cadernos de Prospecção; Vol. 16 No. 6 (2023); 1845-1862Cadernos de Prospecção; v. 16 n. 6 (2023); 1845-18622317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/53051/29829Copyright (c) 2023 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCapanema, Milva PinheiroCruz , Tânia CristinaCarvalho, Sônia Marise Salles Gomes, Ricardo Robson Moreira2023-10-01T07:53:56Zoai:ojs.periodicos.ufba.br:article/53051Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2023-10-01T07:53:56Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Customer Vision About Sebrae Solutions Business Model
A Visão dos Clientes sobre o Modelo de Negócios das Soluções Sebrae
title Customer Vision About Sebrae Solutions Business Model
spellingShingle Customer Vision About Sebrae Solutions Business Model
Capanema, Milva Pinheiro
Sebrae
Inovação
Five V.
Sebrae
Innovation
Five V.
title_short Customer Vision About Sebrae Solutions Business Model
title_full Customer Vision About Sebrae Solutions Business Model
title_fullStr Customer Vision About Sebrae Solutions Business Model
title_full_unstemmed Customer Vision About Sebrae Solutions Business Model
title_sort Customer Vision About Sebrae Solutions Business Model
author Capanema, Milva Pinheiro
author_facet Capanema, Milva Pinheiro
Cruz , Tânia Cristina
Carvalho, Sônia Marise Salles
Gomes, Ricardo Robson Moreira
author_role author
author2 Cruz , Tânia Cristina
Carvalho, Sônia Marise Salles
Gomes, Ricardo Robson Moreira
author2_role author
author
author
dc.contributor.author.fl_str_mv Capanema, Milva Pinheiro
Cruz , Tânia Cristina
Carvalho, Sônia Marise Salles
Gomes, Ricardo Robson Moreira
dc.subject.por.fl_str_mv Sebrae
Inovação
Five V.
Sebrae
Innovation
Five V.
topic Sebrae
Inovação
Five V.
Sebrae
Innovation
Five V.
description This article presents the results of an exploratory research in order to understand how Sebrae DF clients demonstrate their knowledge of the work carried out by this institution. Sebrae is an institution that supports Brazilian Micro and Small Companies in managing their businesses and conducts market research on their performance, including against their competitors, to create methods that provide conditions for the development of innovative products. From this point on, an exploratory research was carried out with Sebrae DF customers to apply the Five V methodology and propose an innovative business model to meet their demands. Finally, we reached the result that Sebrae products are relevant to customers, but a review of its methodology is necessary in light of customer needs so that its efficiency is ratified.
publishDate 2023
dc.date.none.fl_str_mv 2023-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/53051
10.9771/cp.v16i6.53051
url https://periodicos.ufba.br/index.php/nit/article/view/53051
identifier_str_mv 10.9771/cp.v16i6.53051
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/53051/29829
dc.rights.driver.fl_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.none.fl_str_mv Cadernos de Prospecção; Vol. 16 No. 6 (2023); 1845-1862
Cadernos de Prospecção; v. 16 n. 6 (2023); 1845-1862
2317-0026
1983-1358
reponame:Cadernos de Prospecção (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Cadernos de Prospecção (Online)
collection Cadernos de Prospecção (Online)
repository.name.fl_str_mv Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com
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