Innovation-Oriented Reverse Logistics in Micro and Small Enterprises: an exploratory study

• Autor(a) principal: Santana, Yris Raquel Santos de
• Data de Publicação: 2019
• Outros Autores: Souza, André Luís Rocha de, Lima, Ângela Maria Ferreira, Araújo, Marcio Luis Valença
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Cadernos de Prospecção (Online)
• Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/34453
• topic: Logística Reversa; Inovação; Micro e Pequenas Empresas.; Reverse Logistics; Innovation; Micro and Small Business.

The purpose of this paper was to investigate reverse logistics as a foundation for innovative practices in Brazilian Micro and Small Enterprises. For that, we used the methodology of exploratory character, theoretical, and qualitative approach whose research technique used was bibliographic research. From the studies it was possible to understand that, if well managed, the insertion of innovation in the reverse logistics process in Micro and Small Enterprises is capable of enhancing the competitiveness between them, facing a market trend and demand. As a result, an analysis was made of the possible factors that could determine strengths, weaknesses, threats and opportunities in the application of Reverse Logistics guiding innovation in these companies. It is hoped that this work will provide subsidies for this segment of companies to envisage the possibility of innovating in practices, processes, products and others through sustainable management.