Níveis de alinhamento estratégico em empresas construtoras – uma proposta de Benchmarking

• Autor(a) principal: Soares, Marcella Facó
• Data de Publicação: 2012
• Outros Autores: Vasconcelos, Iuri Aragão de, Costa, George Silva, Barros Neto, José de Paula
• Tipo de documento: Artigo de conferência
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/57790
• topic: Alinhamento estratégico; Níveis estratégicos; Construção civil; Benchmarking (Administração); Indústria de construção civil - Administração; Planejamento e gerenciamento estratégico

The discussion on the issues of lack of agreement between operational and management visions within a company has been recurrent as well as being extremely important for the continuous improvement of an organization. In this context, Costa (2010) developed a mathematical model for measuring and graphic expression of strategic alignment in construction. The purpose of this study is to establish levels of strategic alignment through the mathematical model generated by Costa, as an indicator for construction companies. For this meaning, we determined all possible outcomes within the model he developed through mathematical modeling. Through a detailed analysis, we defined the best distribution of these results into 05 levels that adequately represent the strategic alignment with the data obtained. To test the model adopted, actual data from 14 construction companies in the city of Fortaleza were applied within Costa model and the set of levels. Thus, it was proposed a model that allows not only a process of benchmarking between companies, but also the establishment of an internal indicator to control the strategic alignment of the company, allowing the formulation of continuous improvement actions targeted to the most divergent between the production and the board sectors appointed in developing the methodology for measuring the alignment.