Estratégias competitivas da economia chinesa e sua influência no mercado brasileiro

• Autor(a) principal: Rocha, Pedro Henrique Miranda
• Data de Publicação: 2013
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/30124
• topic: Comércio internacional; Competitividade empresarial - China; Concorrência internacional

In the current global environment, highlight the figures emerging countries previously considered that the use of differentiated competitive strategies coupled with internal policies and external conditions are achieving global leadership on trade. Among those countries is China, a forgotten giant in recent centuries, who see its potential surfacing in world trade using strategies copying technology from other countries and selling products below market price; spreading so that their products were designed a low cost (low taxes and cheap labor too) by other countries of the globe. Across Brazil is living a duality in trade relations with China, some sectors have grown exponentially in recent decades through the growth of this partnership, such as commodity exporters, another factor that favored the Brazilian economy is the diversification of exports, dominated by the prior partnership between Brazil and the United States. However, the Brazilian manufacturing industry suffers from unfair competition from Chinese products, thus losing hegemony in Latin America and other countries.