Avaliação de sistemas de interatividade aplicados em ações de marketing

• Autor(a) principal: Brito, Lucas Maia Lima
• Data de Publicação: 2017
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/29558
• topic: Sistemas-Avaliação; Interação homem-máquina; Marketing

The advance of the internet has enabled people to have better access to information. This breakthrough has also brought changes to communication. Companies that deal with communication have a more interactive process in their actions. The use of systems that stimulate the exchange of information and interaction between brand and public have become widely used. In computing, Human-Computer Interaction investigates the relationship of people to systems in contexts of use. In this work, it is a usability analysis of three alternative systems applied in Marketing actions. The systems evaluated use the interactive totem platform, interactive screen and interactive projection in the respective systems: Vision Joy, Question Quiz and Football Game. Analyzes were performed by observing the interaction of a specific audience. In the end, a listing of the strengths and weaknesses of each system is demonstrated.