As estratégias das empresas de factoring sindicalizadas no Ceará

• Autor(a) principal: Bezerra, Francisco José Souza
• Data de Publicação: 2008
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/61947
• topic: Factoring; Estratégia; Empresas Clientes

This research at identifying strategies that factoring enterprises in Ceará use. As it is a sector in expansion within Brazilian market, it contributes to small ones and mediumsized enterprises development, since, as they do not have facilities along with financial enterprises to finance their activities, factoring companies provide financial support and manage their actives, so that their partners and managers focus their time only on growth. The study has a quantitative, descriptive, bibliographic, and documental nature. Methodology uses field research by means of a survey administered within enterprises of factoring in Ceará. As theoretical base, the study is supported by Porter (1986), Mintzberg (1988) and Miles & Snow (1978) strategies and typologies. Companies in the research evidenced that main strategies are differentiation of services and innovation to improve their participation within fcatoring market, no matter company’s size.