A inovação como aliada às MPEs do setor alimentício de Fortaleza em meio à crise causada pela pandemia do novo coronavírus

• Autor(a) principal: Soares, Francisca Andreza Gonçalo
• Data de Publicação: 2021
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• dARK ID: ark:/83112/0013000003wfc
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/61404
• topic: Pandemia; Micro e pequenas empresas; Inovação; Setor de alimentos

Historically, entrepreneurship plays an important role in the development and survival of the population. In recent years, in order to stand out in an increasingly competitive market, companies have sought to adapt and innovate to gain more customers. In times of economic crisis, this search is highlighted, as they need it to remain active and overcome the difficulties they face. In this context, the year 2020 was marked by a pandemic due to the new coronavirus, which had significant consequences for companies. Preventive measures to contain the spread of the pandemic have changed the economic scenario and reduced the flow of people on the streets, resulting in changes in consumption habits. Specifically, micro and small companies were faced with the need to seek resources to mitigate the impacts of the pandemic moment and ensure their survival in the market. Among the main sectors affected, food was among the top three. Thus, the objective of this work is to identify the perception of managers of micro and small companies in the food sector about innovation in the context of the pandemic. Thus, for the development of this research, we opted for the qualitative method with interviews as a data collection technique. Managers of micro and small companies in Fortaleza - CE were interviewed. For data analysis, the content analysis technique was used. The survey results showed that, for managers, innovation, in the context of the pandemic, is portrayed by an adaptation purpose in order to mitigate the negative impacts brought by the crisis, resulting in a competitive advantage over the competition.