Empreendedorismo e plano de negócio: estudo de caso do Programa Próprio do SEBRAE

• Autor(a) principal: Bandeira, Iara Guedes
• Data de Publicação: 2013
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/29952
• topic: Empreendimentos; Plano de negócios

This work, which aims to describe the difficulties in using the business plan for companies, which seeks to reflect the skills necessary for strategic planning and knowledge of the project and analyze the importance or otherwise of the training and knowledge of the entrepreneur to meet the goals set . Initially we will present a literature review, ie, important concepts about the entrepreneur, your concepts, importance, their reality in Brazil and its distinction from the administrator. Then planning is approached through the Business Plan, its development, and the importance of orientation in its design and structure through the PROPRIO program offered by SEBRAE. Subsequently we present a survey of the members of this program, where it was possible to identify the behavior of the entrepreneur regarding the preparation and structuring of the Business Plan. Lastly is performed an analysis of these data and conducted conclusive raising hypotheses to improve the conditions of use of the entrepreneurs plan.