O uso ideológico de metáforas multimodais pelo Jornal Nacional em matérias sobre Petrobrás

• Autor(a) principal: Silva, Teófilo Roberto da
• Data de Publicação: 2019
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/51475
• topic: Práticas discursivas e estratégias de textualização; Multimodalismo; Teoria da Metáfora Conceptual; Análise de Discurso Crítica; Gramática visual

In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach.