Image-text cohesion: a proposal for description and interpretation of multimodal interactions

Detalhes bibliográficos
Autor(a) principal: Isola-Lanzoni, Gabriel
Data de Publicação: 2023
Tipo de documento: Artigo
Idioma: por
Título da fonte: Entrepalavras
Texto Completo: http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2555
Resumo: This article aims to discuss a proposal of an image-text cohesion system and to verify its productivity as a descriptive apparatus prior to the analysis of the verbal-visual interaction of digital media texts. The proposal is aligned with multimodality studies in Systemic-Functional Linguistics (HALLIDAY, 1985; HALLIDAY; MATTHIESSEN, 2014). It assumes the transitivity system as the unit of analysis (HALLIDAY; MATTHIESSEN, 2014; LAVID; ARÚS; ZAMORANO-MANSILLA, 2012; FUZER; CABRAL, 2014) and aims to provide subsidies for a detailed understanding of relationships between verbal and visual elements oriented to reconstructing meaning in digital media texts in terms of structure, processes and instantiations. The analysis of texts from YouTube and Instagram showed strategic uses of cohesive ties with regard to multimodal argumentation, information flow, platform dynamics, as well as relationships with multimodal metaphors.
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spelling Image-text cohesion: a proposal for description and interpretation of multimodal interactionsCoesão verbo-imagética: uma proposta de descrição e interpretação de interações multimodaisCohesion. Multimodality. Digital media.Coesão. Multimodalidade. Mídias digitais.This article aims to discuss a proposal of an image-text cohesion system and to verify its productivity as a descriptive apparatus prior to the analysis of the verbal-visual interaction of digital media texts. The proposal is aligned with multimodality studies in Systemic-Functional Linguistics (HALLIDAY, 1985; HALLIDAY; MATTHIESSEN, 2014). It assumes the transitivity system as the unit of analysis (HALLIDAY; MATTHIESSEN, 2014; LAVID; ARÚS; ZAMORANO-MANSILLA, 2012; FUZER; CABRAL, 2014) and aims to provide subsidies for a detailed understanding of relationships between verbal and visual elements oriented to reconstructing meaning in digital media texts in terms of structure, processes and instantiations. The analysis of texts from YouTube and Instagram showed strategic uses of cohesive ties with regard to multimodal argumentation, information flow, platform dynamics, as well as relationships with multimodal metaphors.Neste artigo, temos como objetivo apresentar uma proposta de sistema de coesão verbo-imagética e verificar sua produtividade como um aparato descritivo prévio à análise da interação verbo-visual de textos de mídias digitais. A proposta alinha-se aos estudos de multimodalidade em Linguística Sistêmico-Funcional (HALLIDAY, 1985; HALLIDAY; MATTHIESSEN, 2014), assumindo como unidade de análise o sistema de transitividade (HALLIDAY; MATTHIESSEN, 2014; LAVID; ARÚS; ZAMORANO-MANSILLA, 2012; FUZER; CABRAL, 2014) e visando a fornecer subsídios para a compreensão detalhada das relações estruturais, processuais e instanciais entre elementos verbais e imagéticos com vistas à reconstrução de significado em textos de mídias digitais. A partir da análise de textos oriundos do YouTube e do Instagram, identificamos usos estratégicos de laços coesivos no que diz respeito à argumentação multimodal, ao fluxo informacional, à dinâmica das plataformas, bem como relações com metáforas multimodais.Universidade Federal do CearáCoordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPESIsola-Lanzoni, Gabriel2023-01-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/255510.22168/2237-6321-32555Entrepalavras; v. 12, n. 3 (12); 62-91Entrepalavras; v. 12, n. 3 (12); 62-91Entrepalavras; v. 12, n. 3 (12); 62-91Entrepalavras; v. 12, n. 3 (12); 62-91Entrepalavras; v. 12, n. 3 (12); 62-912237-6321reponame:Entrepalavrasinstname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2555/936Direitos autorais 2023 Entrepalavrashttps://creativecommons.org/licenses/by-nc/3.0/deed.esinfo:eu-repo/semantics/openAccess2023-02-16T18:46:52Zoai:ojs.localhost:article/2555Revistahttp://www.entrepalavras.ufc.br/revista/index.php/Revista/indexPUBhttp://www.entrepalavras.ufc.br/revista/index.php/Revista/oaiwebmaster@entrepalavras.ufc.br||editor@entrepalavras.ufc.br2237-63212237-6321opendoar:2023-02-16T18:46:52Entrepalavras - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv Image-text cohesion: a proposal for description and interpretation of multimodal interactions
Coesão verbo-imagética: uma proposta de descrição e interpretação de interações multimodais
title Image-text cohesion: a proposal for description and interpretation of multimodal interactions
spellingShingle Image-text cohesion: a proposal for description and interpretation of multimodal interactions
Isola-Lanzoni, Gabriel
Cohesion. Multimodality. Digital media.
Coesão. Multimodalidade. Mídias digitais.
title_short Image-text cohesion: a proposal for description and interpretation of multimodal interactions
title_full Image-text cohesion: a proposal for description and interpretation of multimodal interactions
title_fullStr Image-text cohesion: a proposal for description and interpretation of multimodal interactions
title_full_unstemmed Image-text cohesion: a proposal for description and interpretation of multimodal interactions
title_sort Image-text cohesion: a proposal for description and interpretation of multimodal interactions
author Isola-Lanzoni, Gabriel
author_facet Isola-Lanzoni, Gabriel
author_role author
dc.contributor.none.fl_str_mv
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
dc.contributor.author.fl_str_mv Isola-Lanzoni, Gabriel
dc.subject.por.fl_str_mv Cohesion. Multimodality. Digital media.
Coesão. Multimodalidade. Mídias digitais.
topic Cohesion. Multimodality. Digital media.
Coesão. Multimodalidade. Mídias digitais.
description This article aims to discuss a proposal of an image-text cohesion system and to verify its productivity as a descriptive apparatus prior to the analysis of the verbal-visual interaction of digital media texts. The proposal is aligned with multimodality studies in Systemic-Functional Linguistics (HALLIDAY, 1985; HALLIDAY; MATTHIESSEN, 2014). It assumes the transitivity system as the unit of analysis (HALLIDAY; MATTHIESSEN, 2014; LAVID; ARÚS; ZAMORANO-MANSILLA, 2012; FUZER; CABRAL, 2014) and aims to provide subsidies for a detailed understanding of relationships between verbal and visual elements oriented to reconstructing meaning in digital media texts in terms of structure, processes and instantiations. The analysis of texts from YouTube and Instagram showed strategic uses of cohesive ties with regard to multimodal argumentation, information flow, platform dynamics, as well as relationships with multimodal metaphors.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-30
dc.type.none.fl_str_mv
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2555
10.22168/2237-6321-32555
url http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2555
identifier_str_mv 10.22168/2237-6321-32555
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.entrepalavras.ufc.br/revista/index.php/Revista/article/view/2555/936
dc.rights.driver.fl_str_mv Direitos autorais 2023 Entrepalavras
https://creativecommons.org/licenses/by-nc/3.0/deed.es
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Direitos autorais 2023 Entrepalavras
https://creativecommons.org/licenses/by-nc/3.0/deed.es
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Ceará
publisher.none.fl_str_mv Universidade Federal do Ceará
dc.source.none.fl_str_mv Entrepalavras; v. 12, n. 3 (12); 62-91
Entrepalavras; v. 12, n. 3 (12); 62-91
Entrepalavras; v. 12, n. 3 (12); 62-91
Entrepalavras; v. 12, n. 3 (12); 62-91
Entrepalavras; v. 12, n. 3 (12); 62-91
2237-6321
reponame:Entrepalavras
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
instacron_str UFC
institution UFC
reponame_str Entrepalavras
collection Entrepalavras
repository.name.fl_str_mv Entrepalavras - Universidade Federal do Ceará (UFC)
repository.mail.fl_str_mv webmaster@entrepalavras.ufc.br||editor@entrepalavras.ufc.br
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