Narrativas identitárias do nacional nos Jogos Olímpicos de Inverno Vancouver 2010

• Autor(a) principal: Santos, Doiara Silva dos
• Data de Publicação: 2011
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
• Texto Completo: http://repositorio.ufes.br/handle/10/4633
• topic: Olympic Games; Dramatization; Identity; Identidade; Jogos Olímpicos; Dramatização; Educação Física; Olimpíadas; Comunicação de massa; 796

The interconnection between the sport and the media is part of this study general aim in order to analyze the narratives of Brazilian identity in the context of a sporting mega event: the Olympic Winter Games (OWG). Sport takes on specific meanings in different contexts. In this sense, the OWG - "a strange world to Brazilian" - leverage national narratives discussion that encompasses the complex formation and forms of sociability that mark Brazilian identity. Specifically, this research continues Tavares, Bartolo and Soares (2007a, 2007b) work which analyzed the printed media coverage about Brazilian participation in previous editions of the Winter Olympics in Salt Lake City (2002) and Turin (2006), respectively. While important, the codes textual interpretations are not enough to achieve the discursive elaborations on the identity that occur at other moments of the communicative process. In this sense, the research question that motivated this analysis involves the complexity of the narratives of Brazilian identity from the printed media, the discourse of Brazilian athletes and the audience‘s attitudes and reactions in a specific context. The information and data collection passed over: (1) the selection, analysis and archiving of articles in printed media, and (2) field work conducted during the Winter Olympics (which falls on direct observation of the context and implementation of guided interviews with Brazilian athletes who participated in the Vancouver 2010 Games). We used as sources the printed newspaper O Globo (OG) and Folha de São Paulo (FSP) - because both are of national circulation and influence in Brazil - as well as coverage of a Canadian printed newspaper, The Globe and Mail. It was found that athletes were not the references or identification link between Brazil and the Winter Games in media narratives. The recent achievement of the right to host the Summer Games in 2016 by the city of Rio de Janeiro directly influenced the construction of national narratives in the Brazilian media framing about the 2010 Games. It is a common feature of FSP and OG narratives the shift in media coverage from the sport-competitive event to the organizational experience mediated by sporting authorities, while dramatizing a relationship of equality between Brazil and the countries known as developed. However, the interviewed athletes engendered narratives that demonstrated an oscillation in relation to identity construction, i.e., they first assumed the "role" of national representatives - that dramatize Brazil‘s participation through an equality perspective, placing Brazil "among the greatest nations" - and at the same time, they described the society they represent with codes that refer to the traditional pole system (the simple and natural in opposition to the modern and technological context of OWG). In an interconnected world the Olympics are set up as a cultural performance, i.e., a "stage" (MacALOON, 1984) that allows the understanding of how people and nations create, define and celebrate their identities, assuming and choosing representations. The Brazilian case in JOI pervaded speeches that seem well demarcated from the perspective of ritual, festival, gaming and entertainment.