A multifuncionalidade do conectivo "quando" em propagandas

Detalhes bibliográficos
Autor(a) principal: Christ, Aparecida da Penha Krohling
Data de Publicação: 2012
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
Texto Completo: http://repositorio.ufes.br/handle/10/3757
Resumo: Traditional Grammars, in general, address coordination and subordination from a purely syntactic point of view, abiding to the phrasal scope, which indicates that new referrals should be conducted in the treatment of sentences. In this work, we intend to highlight the importance of considering, in the analysis of sentences, semantic and pragmatic factors, beyond the syntactic ones. From the perspective of the Functionalist Theory of language, which points to the communicative purpose as the primary function of language and advocates the analysis of the data from actual use, based on the propositions of Givón (2001), Matthiessen and Thompson (1987) and Decat (1993, 1999 and 2001), we seek to find other uses for the connective when, besides the prototypical, from the observation of inferential relations that emerge from the articulation of clauses in speech. The corpus of this work was composed by the advertisements in various media, in the period between 2004 and 2010, totaling 92 advertisements and 111 occurrences. The choice of this corpus was due to the wide circulation of advertisements and also for their power in society. As methodological procedures, some questions, which we call tests, were prepared from the approaches of Neves (2000) and Mira Mateus et al. (2003), and were applied after a qualitative analysis of the pieces, to ratify the previous classifications grounded in our knowledge of the world and the intuitive ability of native speakers. All advertisements were analyzed qualitatively and quantitatively and subsequently separated into four (04) large groups. The analyzes showed that the inferential relations the most found were time and time and concurrently condition, representing more than 40% of the corpus. We selected three (03) samples of each sample group for this study. To obtain quantitative data, we made use of some principles of the working methodology of sociolinguistics. We believe, then, on the importance of an analysis that takes into account the inferential relations that emerge from the articulation of clauses; because it values socio-communicative interaction, with the purpose of revealing, too, semantic and pragmatic aspects and its effects on language , which is seen here as a dynamic phenomenon and not as a static system.
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spelling Rocha, Lúcia Helena Peyroton daChrist, Aparecida da Penha KrohlingTomazi, Micheline MattediSantos, Leonor Werneck dos2016-08-29T15:08:52Z2016-07-112016-08-29T15:08:52Z2012-11-28Traditional Grammars, in general, address coordination and subordination from a purely syntactic point of view, abiding to the phrasal scope, which indicates that new referrals should be conducted in the treatment of sentences. In this work, we intend to highlight the importance of considering, in the analysis of sentences, semantic and pragmatic factors, beyond the syntactic ones. From the perspective of the Functionalist Theory of language, which points to the communicative purpose as the primary function of language and advocates the analysis of the data from actual use, based on the propositions of Givón (2001), Matthiessen and Thompson (1987) and Decat (1993, 1999 and 2001), we seek to find other uses for the connective when, besides the prototypical, from the observation of inferential relations that emerge from the articulation of clauses in speech. The corpus of this work was composed by the advertisements in various media, in the period between 2004 and 2010, totaling 92 advertisements and 111 occurrences. The choice of this corpus was due to the wide circulation of advertisements and also for their power in society. As methodological procedures, some questions, which we call tests, were prepared from the approaches of Neves (2000) and Mira Mateus et al. (2003), and were applied after a qualitative analysis of the pieces, to ratify the previous classifications grounded in our knowledge of the world and the intuitive ability of native speakers. All advertisements were analyzed qualitatively and quantitatively and subsequently separated into four (04) large groups. The analyzes showed that the inferential relations the most found were time and time and concurrently condition, representing more than 40% of the corpus. We selected three (03) samples of each sample group for this study. To obtain quantitative data, we made use of some principles of the working methodology of sociolinguistics. We believe, then, on the importance of an analysis that takes into account the inferential relations that emerge from the articulation of clauses; because it values socio-communicative interaction, with the purpose of revealing, too, semantic and pragmatic aspects and its effects on language , which is seen here as a dynamic phenomenon and not as a static system.As Gramáticas Tradicionais, em geral, ao versarem sobre a coordenação e a subordinação o fazem a partir de um ponto de vista meramente sintático, atendo-se ao âmbito frástico, o que indica que novos encaminhamentos precisam ser realizados no tratamento das orações. Neste trabalho, pretendemos ressaltar a importância de se considerarem na análise das orações os fatores semânticos e pragmáticos, além dos sintáticos. Dentro da perspectiva da Teoria Funcionalista da linguagem, que aponta o propósito comunicativo como função primordial da língua e preconiza a análise dos dados a partir do uso efetivo, tendo por base as proposições de Givón (2001), Matthiessen e Thompson (1987) e Decat (1993, 1999 e 2001), buscamos encontrar outros usos para o conectivo quando, além do prototípico, a partir da observação das relações inferenciais que emergem da articulação de cláusulas no discurso. O corpus deste trabalho foi composto por propagandas veiculadas em diversos suportes, no período compreendido entre 2004 e 2010, totalizando 92 propagandas e 111 ocorrências. A escolha desse corpus se deu em função da grande circulação das propagandas e também pelo seu alcance na sociedade. Como procedimentos metodológicos, foram elaboradas algumas perguntas, as quais denominamos testes, a partir das abordagens de Neves (2000) e Mira Mateus et al. (2003), aplicados após a análise qualitativa das peças, para ratificar as classificações prévias embasadas em nosso conhecimento de mundo e na capacidade intuitiva de falantes nativos da língua. Todas as propagandas foram analisadas qualitativamente e quantitativamente e separadas posteriormente em cinco (05) grandes grupos. As análises evidenciaram que as relações inferenciais mais encontradas foram as de tempo e as de tempo e condição concomitantemente, que representam mais de 40% do corpus. Foram selecionados três (03) exemplos de cada grupo para amostragem neste trabalho. Para obtenção dos dados quantitativos, valemo-nos de alguns princípios da metodologia de trabalho da sociolinguística. Acreditamos, então, na importância da análise que leva em consideração as relações inferenciais que emergem da articulação de cláusulas, pois valoriza a interação sócio-comunicativa, com o propósito de revelar, também, os aspectos semânticos e pragmáticos e os seus efeitos sobre a língua, que é vista aqui como um fenômeno dinâmico e não como um sistema estático.Texthttp://repositorio.ufes.br/handle/10/3757porUniversidade Federal do Espírito SantoMestrado em Estudos LinguísticosPrograma de Pós-Graduação em LinguísticaUFESBRConnective whenAdverbial hypotaxisAdvertisementFunctionalismConectivo quandoHipotaxe adverbialFuncionalismo (Linguística)PropagandaConectivos (Linguística)Linguística80A multifuncionalidade do conectivo "quando" em propagandasinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)instname:Universidade Federal do Espírito Santo (UFES)instacron:UFESORIGINALtese_6075_Dissertacao Aparecida da Penha Krohling.pdfapplication/pdf2036793http://repositorio.ufes.br/bitstreams/57e86e43-15cf-4fb6-9874-f7d335a13cb7/download6fdc7aed94ca86a48ca16baad6a55b1bMD5110/37572024-07-01 20:21:06.648oai:repositorio.ufes.br:10/3757http://repositorio.ufes.brRepositório InstitucionalPUBhttp://repositorio.ufes.br/oai/requestopendoar:21082024-07-11T14:39:44.874301Repositório Institucional da Universidade Federal do Espírito Santo (riUfes) - Universidade Federal do Espírito Santo (UFES)false
dc.title.none.fl_str_mv A multifuncionalidade do conectivo "quando" em propagandas
title A multifuncionalidade do conectivo "quando" em propagandas
spellingShingle A multifuncionalidade do conectivo "quando" em propagandas
Christ, Aparecida da Penha Krohling
Connective when
Adverbial hypotaxis
Advertisement
Functionalism
Conectivo quando
Hipotaxe adverbial
Linguística
Funcionalismo (Linguística)
Propaganda
Conectivos (Linguística)
80
title_short A multifuncionalidade do conectivo "quando" em propagandas
title_full A multifuncionalidade do conectivo "quando" em propagandas
title_fullStr A multifuncionalidade do conectivo "quando" em propagandas
title_full_unstemmed A multifuncionalidade do conectivo "quando" em propagandas
title_sort A multifuncionalidade do conectivo "quando" em propagandas
author Christ, Aparecida da Penha Krohling
author_facet Christ, Aparecida da Penha Krohling
author_role author
dc.contributor.advisor1.fl_str_mv Rocha, Lúcia Helena Peyroton da
dc.contributor.author.fl_str_mv Christ, Aparecida da Penha Krohling
dc.contributor.referee1.fl_str_mv Tomazi, Micheline Mattedi
dc.contributor.referee2.fl_str_mv Santos, Leonor Werneck dos
contributor_str_mv Rocha, Lúcia Helena Peyroton da
Tomazi, Micheline Mattedi
Santos, Leonor Werneck dos
dc.subject.eng.fl_str_mv Connective when
Adverbial hypotaxis
Advertisement
Functionalism
topic Connective when
Adverbial hypotaxis
Advertisement
Functionalism
Conectivo quando
Hipotaxe adverbial
Linguística
Funcionalismo (Linguística)
Propaganda
Conectivos (Linguística)
80
dc.subject.por.fl_str_mv Conectivo quando
Hipotaxe adverbial
dc.subject.cnpq.fl_str_mv Linguística
dc.subject.br-rjbn.none.fl_str_mv Funcionalismo (Linguística)
Propaganda
Conectivos (Linguística)
dc.subject.udc.none.fl_str_mv 80
description Traditional Grammars, in general, address coordination and subordination from a purely syntactic point of view, abiding to the phrasal scope, which indicates that new referrals should be conducted in the treatment of sentences. In this work, we intend to highlight the importance of considering, in the analysis of sentences, semantic and pragmatic factors, beyond the syntactic ones. From the perspective of the Functionalist Theory of language, which points to the communicative purpose as the primary function of language and advocates the analysis of the data from actual use, based on the propositions of Givón (2001), Matthiessen and Thompson (1987) and Decat (1993, 1999 and 2001), we seek to find other uses for the connective when, besides the prototypical, from the observation of inferential relations that emerge from the articulation of clauses in speech. The corpus of this work was composed by the advertisements in various media, in the period between 2004 and 2010, totaling 92 advertisements and 111 occurrences. The choice of this corpus was due to the wide circulation of advertisements and also for their power in society. As methodological procedures, some questions, which we call tests, were prepared from the approaches of Neves (2000) and Mira Mateus et al. (2003), and were applied after a qualitative analysis of the pieces, to ratify the previous classifications grounded in our knowledge of the world and the intuitive ability of native speakers. All advertisements were analyzed qualitatively and quantitatively and subsequently separated into four (04) large groups. The analyzes showed that the inferential relations the most found were time and time and concurrently condition, representing more than 40% of the corpus. We selected three (03) samples of each sample group for this study. To obtain quantitative data, we made use of some principles of the working methodology of sociolinguistics. We believe, then, on the importance of an analysis that takes into account the inferential relations that emerge from the articulation of clauses; because it values socio-communicative interaction, with the purpose of revealing, too, semantic and pragmatic aspects and its effects on language , which is seen here as a dynamic phenomenon and not as a static system.
publishDate 2012
dc.date.issued.fl_str_mv 2012-11-28
dc.date.accessioned.fl_str_mv 2016-08-29T15:08:52Z
dc.date.available.fl_str_mv 2016-07-11
2016-08-29T15:08:52Z
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Mestrado em Estudos Linguísticos
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publisher.none.fl_str_mv Universidade Federal do Espírito Santo
Mestrado em Estudos Linguísticos
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