EMPREENDEDORISMO, GÊNERO E PRÁTICAS DE LIBERDADE: o entrepreneuring de mulheres negras que rompem com a lógica heteronormativa de gênero

• Autor(a) principal: Ferretti, Amanda Soares Zambelli
• Data de Publicação: 2021
• Tipo de documento: Tese
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
• Texto Completo: http://repositorio.ufes.br/handle/10/15585
• topic: Administração; Empreendedorismo; gênero; entrepreneuring; análise do discurso foucaultiana; mulheres empreendedoras; interseccionalidade; práticas de liberdade; subject.br-rjbn

Traditionally, the discourses that circles the entrepreneurship field have focused on market relations and in an individual phenomenon, desirable economic activity, something unquestionably positive. Also presented as an alternative to the economic downturn, especially for women, these discourses contribute to the normalizing (re)production of who can become an entrepreneur, reinforcing a binary gender logic, in addition to making the challenges faced by women in entrepreneurship invisible. However, in recent years, alternative ways of understanding entrepreneurship have contributed to advance the debate on this phenomenon, especially from a critical perspective and from the perspective of subjects traditionally considered marginalized in the literature, including women entrepreneurs who occupy male-dominated market spaces. Therefore, based on the Critical Entrepreneurship Studies (CES), from entrepreneuring, this thesis has the purpose to understand how the discourses related to entrepreneuring of Black female entrepreneurs who have businesses that break with the heteronormative gender logic may create possibilities of resistance towards gender freedom practices. To achieve this purpose, I conducted semi-structured interviews with 14 women entrepreneurs. Subsequently, the data were analyzed using the Foucaultian Discourse Analysis (ADF). The results showed that entrepreneurial discourses still position women as the other, in a heteronormative gender logic. Additionally, in the context and based on the analyzed discourses of the research participants, entrepreneurship is also crossed by intersectionality, contributing to the problematization of how the black entrepreneurial woman and the indigenous entrepreneurial woman are still positioned in the logic of survival, even when they have businesses economically successful. However, these women, by adoption a set of attitudes that differ from traditional behaviors, seek to break with the heteronormativity of entrepreneurship, by understanding the theme not as something fixed and static, but as a process in constant transformation, the entrepreneuring. This alternative way of understanding entrepreneurship leads to practices of freedom, identified in this thesis as practices of problematization and practices of reflexive affirmation.