Política ambiental e a estratégia de responsabilidade empresarial da CVRD na cidade de Vitória, 1981-2004

• Autor(a) principal: Grigato, Rosemay Bebber
• Data de Publicação: 2006
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Espírito Santo (riUfes)
• Texto Completo: http://repositorio.ufes.br/handle/10/6320
• topic: Environmental policy; Company accountability; Environmental marketing; Sustainable develpoment; Responsabilidade empresarial; CVRD; Marketing ambiental; História; Companhia Vale do Rio Doce; Desenvolvimento sustentável; Marketing ecológico; Política ambiental; Responsabilidade social; 93/99

This work studies the implementation of environmental policies in the city of Vitória and strategies for environmental accountability within the CVRD. It relates the process leading to the formulation of a National Policy on the Environment between 1981 and 2004, the instruments used and its implementation in municipal areas according to the federal constitution of 1988; it describes the implantation and expansion of CVRD in the Steel Producing Complex of Tubarão; it analyses the policies and environment of the city of Vitória, highlighting the instruments and strategies used by the local authority to maintain environmental control of CVRD; finally it looks at the strategies undertaken by the company in the absence of environmental controls (pre 1980), using the instruments predominant in the 1980 s for direct regulation of the environment (command and control) and, finally after Rio 92 which resulted in the propagation of sustainable development, a concept whose spread helped reduce the conflicts between preservationism and progressivism. Notwithstanding, through the efforts of local and state environmental organs using stringent policies of command and control, advances were made, obliging CVRD to introduce environmental control systems. Initially the company was resistant to the decisions taken by the local authorities, later adopting a delaying strategy in the implementation of these decisions. With the recent reduction in the role of the state and the increased responsibility of corporations, the company has adopted the idea of sustainable development as its own and incorporated environmental accountability in an attempt to show itself to be in harmony with society and the environment. To this end CVRD makes use of environmental marketing strategies essential for a company that wishes to give the impression that it is committed to environmental quality, while in fact, society continues to suffer from the effects of its impact on the environment.