Managing Brazilian Football Clubs: Alternative Sources of Income

Detalhes bibliográficos
Autor(a) principal: Silva, Cláudio Vicente Di Gioia Ferreira
Data de Publicação: 2009
Outros Autores: Campos Filho, Luiz Alberto Nascimento
Tipo de documento: Artigo
Idioma: por
Título da fonte: Sistemas & Gestão
Texto Completo: https://www.revistasg.uff.br/sg/article/view/SGV1N3A2
Resumo: Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.
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spelling Managing Brazilian Football Clubs: Alternative Sources of IncomeManaging Brazilian Football Clubs: Alternative Sources of IncomeGestão de clubes de futebol brasileiros: fontes alternativas de receitaSources of IncomeFootball ClubsRegulatory ChangesSources of IncomeFootball ClubsRegulatory ChangesFonte de receitaClubes de futebolMudança regulatóriaFootball as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.O futebol como negócio representa uma oportunidade de alavancagem sócio-econômica. É preciso que haja uma modernização das organizações que o comandam, já que a sociedade brasileira é insatisfeita com os serviços prestados e os clubes brasileiros, em sua maioria endividada, acabam desvalorizando sua marca associada a uma ineficácia administrativa. Em 1998 um novo fator veio influenciar nesse cenário: foi sancionada a Lei nº. 9.615, conhecida como lei Pelé, que extinguiu o passe dos jogadores de futebol. Até então, os clubes de futebol brasileiros tinham como principal fonte de receita a venda do passe de jogadores. A partir dessa mudança regulatória, os clubes foram obrigados a desenvolver fontes alternativas de receita. O presente artigo tem como objetivo analisar este novo cenário e apresentar opções aos clubes, que não estejam ligadas somente á venda de passe de jogadores. Para isso será realizado um estudo comparativo entre o futebol brasileiro e o futebol europeu, identificando quais as estratégias empregadas e os resultados obtidos. Nesse contexto, o apoio governamental e a relação dos clubes com os seus clientes mostraram-se como os itens relevantes.ABEC2009-05-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistasg.uff.br/sg/article/view/SGV1N3A210.7177/sg.2006.SGV1N3A2Sistemas & Gestão; v. 1 n. 3 (2006): Dezembro/2006; 195-2091980-516010.7177/sg.2006.v1.n3reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://www.revistasg.uff.br/sg/article/view/SGV1N3A2/20Copyright (c) 2015 Sistemas & Gestãoinfo:eu-repo/semantics/openAccessSilva, Cláudio Vicente Di Gioia FerreiraCampos Filho, Luiz Alberto Nascimento2023-01-09T18:18:55Zoai:ojs.www.revistasg.uff.br:article/13Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2023-01-09T18:18:55Sistemas & Gestão - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Managing Brazilian Football Clubs: Alternative Sources of Income
Managing Brazilian Football Clubs: Alternative Sources of Income
Gestão de clubes de futebol brasileiros: fontes alternativas de receita
title Managing Brazilian Football Clubs: Alternative Sources of Income
spellingShingle Managing Brazilian Football Clubs: Alternative Sources of Income
Silva, Cláudio Vicente Di Gioia Ferreira
Sources of Income
Football Clubs
Regulatory Changes
Sources of Income
Football Clubs
Regulatory Changes
Fonte de receita
Clubes de futebol
Mudança regulatória
title_short Managing Brazilian Football Clubs: Alternative Sources of Income
title_full Managing Brazilian Football Clubs: Alternative Sources of Income
title_fullStr Managing Brazilian Football Clubs: Alternative Sources of Income
title_full_unstemmed Managing Brazilian Football Clubs: Alternative Sources of Income
title_sort Managing Brazilian Football Clubs: Alternative Sources of Income
author Silva, Cláudio Vicente Di Gioia Ferreira
author_facet Silva, Cláudio Vicente Di Gioia Ferreira
Campos Filho, Luiz Alberto Nascimento
author_role author
author2 Campos Filho, Luiz Alberto Nascimento
author2_role author
dc.contributor.author.fl_str_mv Silva, Cláudio Vicente Di Gioia Ferreira
Campos Filho, Luiz Alberto Nascimento
dc.subject.por.fl_str_mv Sources of Income
Football Clubs
Regulatory Changes
Sources of Income
Football Clubs
Regulatory Changes
Fonte de receita
Clubes de futebol
Mudança regulatória
topic Sources of Income
Football Clubs
Regulatory Changes
Sources of Income
Football Clubs
Regulatory Changes
Fonte de receita
Clubes de futebol
Mudança regulatória
description Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.
publishDate 2009
dc.date.none.fl_str_mv 2009-05-27
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistasg.uff.br/sg/article/view/SGV1N3A2
10.7177/sg.2006.SGV1N3A2
url https://www.revistasg.uff.br/sg/article/view/SGV1N3A2
identifier_str_mv 10.7177/sg.2006.SGV1N3A2
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistasg.uff.br/sg/article/view/SGV1N3A2/20
dc.rights.driver.fl_str_mv Copyright (c) 2015 Sistemas & Gestão
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Sistemas & Gestão
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ABEC
publisher.none.fl_str_mv ABEC
dc.source.none.fl_str_mv Sistemas & Gestão; v. 1 n. 3 (2006): Dezembro/2006; 195-209
1980-5160
10.7177/sg.2006.v1.n3
reponame:Sistemas & Gestão
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Sistemas & Gestão
collection Sistemas & Gestão
repository.name.fl_str_mv Sistemas & Gestão - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv ||sg.revista@gmail.com|| periodicos@proppi.uff.br
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