Managing Brazilian Football Clubs: Alternative Sources of Income
Autor(a) principal: | |
---|---|
Data de Publicação: | 2009 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Sistemas & Gestão |
Texto Completo: | https://www.revistasg.uff.br/sg/article/view/SGV1N3A2 |
Resumo: | Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items. |
id |
UFF-13_0958f6e1454f09e36576805a54d1f69f |
---|---|
oai_identifier_str |
oai:ojs.www.revistasg.uff.br:article/13 |
network_acronym_str |
UFF-13 |
network_name_str |
Sistemas & Gestão |
repository_id_str |
|
spelling |
Managing Brazilian Football Clubs: Alternative Sources of IncomeManaging Brazilian Football Clubs: Alternative Sources of IncomeGestão de clubes de futebol brasileiros: fontes alternativas de receitaSources of IncomeFootball ClubsRegulatory ChangesSources of IncomeFootball ClubsRegulatory ChangesFonte de receitaClubes de futebolMudança regulatóriaFootball as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items.O futebol como negócio representa uma oportunidade de alavancagem sócio-econômica. É preciso que haja uma modernização das organizações que o comandam, já que a sociedade brasileira é insatisfeita com os serviços prestados e os clubes brasileiros, em sua maioria endividada, acabam desvalorizando sua marca associada a uma ineficácia administrativa. Em 1998 um novo fator veio influenciar nesse cenário: foi sancionada a Lei nº. 9.615, conhecida como lei Pelé, que extinguiu o passe dos jogadores de futebol. Até então, os clubes de futebol brasileiros tinham como principal fonte de receita a venda do passe de jogadores. A partir dessa mudança regulatória, os clubes foram obrigados a desenvolver fontes alternativas de receita. O presente artigo tem como objetivo analisar este novo cenário e apresentar opções aos clubes, que não estejam ligadas somente á venda de passe de jogadores. Para isso será realizado um estudo comparativo entre o futebol brasileiro e o futebol europeu, identificando quais as estratégias empregadas e os resultados obtidos. Nesse contexto, o apoio governamental e a relação dos clubes com os seus clientes mostraram-se como os itens relevantes.ABEC2009-05-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistasg.uff.br/sg/article/view/SGV1N3A210.7177/sg.2006.SGV1N3A2Sistemas & Gestão; v. 1 n. 3 (2006): Dezembro/2006; 195-2091980-516010.7177/sg.2006.v1.n3reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://www.revistasg.uff.br/sg/article/view/SGV1N3A2/20Copyright (c) 2015 Sistemas & Gestãoinfo:eu-repo/semantics/openAccessSilva, Cláudio Vicente Di Gioia FerreiraCampos Filho, Luiz Alberto Nascimento2023-01-09T18:18:55Zoai:ojs.www.revistasg.uff.br:article/13Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2023-01-09T18:18:55Sistemas & Gestão - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Managing Brazilian Football Clubs: Alternative Sources of Income Managing Brazilian Football Clubs: Alternative Sources of Income Gestão de clubes de futebol brasileiros: fontes alternativas de receita |
title |
Managing Brazilian Football Clubs: Alternative Sources of Income |
spellingShingle |
Managing Brazilian Football Clubs: Alternative Sources of Income Silva, Cláudio Vicente Di Gioia Ferreira Sources of Income Football Clubs Regulatory Changes Sources of Income Football Clubs Regulatory Changes Fonte de receita Clubes de futebol Mudança regulatória |
title_short |
Managing Brazilian Football Clubs: Alternative Sources of Income |
title_full |
Managing Brazilian Football Clubs: Alternative Sources of Income |
title_fullStr |
Managing Brazilian Football Clubs: Alternative Sources of Income |
title_full_unstemmed |
Managing Brazilian Football Clubs: Alternative Sources of Income |
title_sort |
Managing Brazilian Football Clubs: Alternative Sources of Income |
author |
Silva, Cláudio Vicente Di Gioia Ferreira |
author_facet |
Silva, Cláudio Vicente Di Gioia Ferreira Campos Filho, Luiz Alberto Nascimento |
author_role |
author |
author2 |
Campos Filho, Luiz Alberto Nascimento |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Cláudio Vicente Di Gioia Ferreira Campos Filho, Luiz Alberto Nascimento |
dc.subject.por.fl_str_mv |
Sources of Income Football Clubs Regulatory Changes Sources of Income Football Clubs Regulatory Changes Fonte de receita Clubes de futebol Mudança regulatória |
topic |
Sources of Income Football Clubs Regulatory Changes Sources of Income Football Clubs Regulatory Changes Fonte de receita Clubes de futebol Mudança regulatória |
description |
Football as a business is a chance of socio economic leverage. Football organizations need to become modern since the Brazilian society is unhappy with the quality of service provide and clubs, mostly emerged on debts, end up devaluating their brands associated with an inefficient administration. In 1998, a new factor came to influence this scenario: it was sanctioned the Law no. 9.615, know as “Lei Pelé”, which extinguished the pass of football players. Before that, football clubs have as their major income source the transfer of players. After this regulatory change, clubs were obligated to develop alternative sources of income. The current article intends to analyze this new scenario and to propose options to the clubs not only related to the players transfer market. To do that, it will be shown a comparative study between the Brazilian football and the European Football, identifying the strategies and the results. In this context, public support and the relation between clubs and their clients appeared as the major items. |
publishDate |
2009 |
dc.date.none.fl_str_mv |
2009-05-27 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/SGV1N3A2 10.7177/sg.2006.SGV1N3A2 |
url |
https://www.revistasg.uff.br/sg/article/view/SGV1N3A2 |
identifier_str_mv |
10.7177/sg.2006.SGV1N3A2 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/SGV1N3A2/20 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Sistemas & Gestão info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Sistemas & Gestão |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
Sistemas & Gestão; v. 1 n. 3 (2006): Dezembro/2006; 195-209 1980-5160 10.7177/sg.2006.v1.n3 reponame:Sistemas & Gestão instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Sistemas & Gestão |
collection |
Sistemas & Gestão |
repository.name.fl_str_mv |
Sistemas & Gestão - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||sg.revista@gmail.com|| periodicos@proppi.uff.br |
_version_ |
1798320142242807808 |