THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE
Autor(a) principal: | |
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Data de Publicação: | 2012 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Sistemas & Gestão |
Texto Completo: | https://www.revistasg.uff.br/sg/article/view/V6N3A1 |
Resumo: | Searching to understand services quality, Parasuraman, Zeithaml and Berry developed the CustomersGap Model, which identifies the difference between the waited service and the service perceived for thecustomers. This study intends to apply and test the Customers Gap Model at SEBRAE Pernambuco, specificallyin the CDI (Documentation and Information Center). The test of the model was carried through by means ofcorrelations between the variables that generate the Gap of the Customers. Interviews and application ofquestionnaire were performed. Itâs able to observe that the variables that made the customersâ gap assumebehavior according to the model principles and that the perceived performance get stronger relations withcustomersâ gap. |
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Sistemas & Gestão |
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THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PETHE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PEA Associação das Variáveis da Lacuna do Cliente: Um Teste do Modelo no SEBRAE-PECustomerâs GapServices QualityExpectancyPerceived QualityServices EncountersCustomerâs GapServices QualityExpectancyPerceived QualityServices EncountersLacuna do ClienteQualidade em ServiçosExpectativaQualidade PercebidaEncontros de Serviços.Searching to understand services quality, Parasuraman, Zeithaml and Berry developed the CustomersGap Model, which identifies the difference between the waited service and the service perceived for thecustomers. This study intends to apply and test the Customers Gap Model at SEBRAE Pernambuco, specificallyin the CDI (Documentation and Information Center). The test of the model was carried through by means ofcorrelations between the variables that generate the Gap of the Customers. Interviews and application ofquestionnaire were performed. Itâs able to observe that the variables that made the customersâ gap assumebehavior according to the model principles and that the perceived performance get stronger relations withcustomersâ gap.Searching to understand services quality, Parasuraman, Zeithaml and Berry developed the CustomersGap Model, which identifies the difference between the waited service and the service perceived for thecustomers. This study intends to apply and test the Customers Gap Model at SEBRAE Pernambuco, specificallyin the CDI (Documentation and Information Center). The test of the model was carried through by means ofcorrelations between the variables that generate the Gap of the Customers. Interviews and application ofquestionnaire were performed. Itâs able to observe that the variables that made the customersâ gap assumebehavior according to the model principles and that the perceived performance get stronger relations withcustomersâ gap.Buscando entender a qualidade na prestação de serviços, Parasuraman, Zeithaml e Berry desenvolveram o modelo da Lacuna do Cliente, o qual identifica a diferença entre o serviço esperado e o serviço percebido pelos clientes. Este estudo buscou aplicar e testar o modelo da Lacuna do Cliente, no Centro de Documentação e Informação (CDI) do SEBRAE Pernambuco. O teste do modelo foi realizado por meio da análise de correlações entre as variáveis que geram a Lacuna do Cliente. Foram realizadas entrevistas e aplicação de questionário. Observou-se que as variáveis da lacuna do cliente assumem comportamento de acordo com o previsto pelo modelo e que o desempenho percebido se relaciona de forma mais intensa com a lacuna do cliente.ABEC2012-05-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPesquisa Empírica de Campoapplication/pdfhttps://www.revistasg.uff.br/sg/article/view/V6N3A110.7177/sg.2011.V6.N3.A1Sistemas & Gestão; v. 6 n. 3 (2011): Outubro/2011; 221-2371980-516010.7177/sg.2011.v6.n3reponame:Sistemas & Gestãoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://www.revistasg.uff.br/sg/article/view/V6N3A1/V6N3A1Copyright (c) 2015 Sistemas & Gestãoinfo:eu-repo/semantics/openAccessMelo, Paulo Thiago Nunes Bezerra deRégis, Helder Pontes2023-01-09T18:18:58Zoai:ojs.www.revistasg.uff.br:article/160Revistahttps://www.revistasg.uff.br/sgPUBhttps://www.revistasg.uff.br/sg/oai||sg.revista@gmail.com|| periodicos@proppi.uff.br1980-51601980-5160opendoar:2023-01-09T18:18:58Sistemas & Gestão - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE A Associação das Variáveis da Lacuna do Cliente: Um Teste do Modelo no SEBRAE-PE |
title |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
spellingShingle |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE Melo, Paulo Thiago Nunes Bezerra de Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Lacuna do Cliente Qualidade em Serviços Expectativa Qualidade Percebida Encontros de Serviços. |
title_short |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
title_full |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
title_fullStr |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
title_full_unstemmed |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
title_sort |
THE ASSOCIATION OF THE CUSTOMER GAP VARIABLES: A TEST OF THE MODEL AT SEBRAE-PE |
author |
Melo, Paulo Thiago Nunes Bezerra de |
author_facet |
Melo, Paulo Thiago Nunes Bezerra de Régis, Helder Pontes |
author_role |
author |
author2 |
Régis, Helder Pontes |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Melo, Paulo Thiago Nunes Bezerra de Régis, Helder Pontes |
dc.subject.por.fl_str_mv |
Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Lacuna do Cliente Qualidade em Serviços Expectativa Qualidade Percebida Encontros de Serviços. |
topic |
Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Customerâs Gap Services Quality Expectancy Perceived Quality Services Encounters Lacuna do Cliente Qualidade em Serviços Expectativa Qualidade Percebida Encontros de Serviços. |
description |
Searching to understand services quality, Parasuraman, Zeithaml and Berry developed the CustomersGap Model, which identifies the difference between the waited service and the service perceived for thecustomers. This study intends to apply and test the Customers Gap Model at SEBRAE Pernambuco, specificallyin the CDI (Documentation and Information Center). The test of the model was carried through by means ofcorrelations between the variables that generate the Gap of the Customers. Interviews and application ofquestionnaire were performed. Itâs able to observe that the variables that made the customersâ gap assumebehavior according to the model principles and that the perceived performance get stronger relations withcustomersâ gap. |
publishDate |
2012 |
dc.date.none.fl_str_mv |
2012-05-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Pesquisa Empírica de Campo |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/V6N3A1 10.7177/sg.2011.V6.N3.A1 |
url |
https://www.revistasg.uff.br/sg/article/view/V6N3A1 |
identifier_str_mv |
10.7177/sg.2011.V6.N3.A1 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.revistasg.uff.br/sg/article/view/V6N3A1/V6N3A1 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 Sistemas & Gestão info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 Sistemas & Gestão |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
ABEC |
publisher.none.fl_str_mv |
ABEC |
dc.source.none.fl_str_mv |
Sistemas & Gestão; v. 6 n. 3 (2011): Outubro/2011; 221-237 1980-5160 10.7177/sg.2011.v6.n3 reponame:Sistemas & Gestão instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Sistemas & Gestão |
collection |
Sistemas & Gestão |
repository.name.fl_str_mv |
Sistemas & Gestão - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
||sg.revista@gmail.com|| periodicos@proppi.uff.br |
_version_ |
1798320142772338688 |