A construção VPS na propaganda de rua de Niterói : função e representação

Detalhes bibliográficos
Autor(a) principal: Conceição, Paula Vital da
Data de Publicação: 2006
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Repositório Institucional da Universidade Federal Fluminense (RIUFF)
Texto Completo: https://app.uff.br/riuff/handle/1/21104
Resumo: At the current moment, the studies of the language emphasize the relations between grammar and discourse. According to this tendency, based on the North American linguistic functionalism, represented by Givón, Thompson, Closs-Traugott, Hopper, among others, this work aims to collect and analyze the motivation of the grammatical structure of the Portuguese language, traditionally named as synthetical passive voice (VPS) which is available in the grammatical system to represent a process where the patient is mentioned and the agent is faded. This structure is used to advertise products and services on the streets of Niterói, downtown. It is a simple, expected construction, whose more natural grammar structure disposition, or a less marked one, has the configuration of VERB + SE + SN, having the verb the topic status attribution. The purpose or means of the action is shown through the verb and performed by a physical or juridical person. Such structure meets the needs of communicative purposes of the linguistics community and probably signals for a potential change in the articulation rule of VPS, as well as it confirms that the syntactic structures reflect somehow the form and the organization of the underlying semantic-cognitive structures. However, it lacked a farther study of observing and analyzing this structure in itself or in its context of use, keeping a distance from the user. This study aims, therefore, taking into account the way these texts are produced, the general beliefs, their producers' background, the accomplishment or not of their final objective. Besides collecting the data (attachment), interviews with the users of this grammar structure were done, as well as with its receivers (customers), in order to add information to corroborate or modify the previous studies. The results of this survey showed some indications that VPS suffers a routinely process that has turned it into a ritualized and conventionalized construction, representative of the street advertising, therefore, making part of the collective imaginary of these informers. In summary, it was verified that, if a grammatical structure is frequently used in certain communicative situation, that is due to the(s) meaning(s) that it articulates. At the same time, the repetition of its use is what, historical and socially, creates and consolidates its meaning.
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spelling A construção VPS na propaganda de rua de Niterói : função e representaçãoLíngua portuguesaGramáticaGramática e discursoPropagandaLinguagemPublicidadeFuncionalismoMorfossintaxeVoz passiva sintéticaRepresentaçãoMorfosyntaxSynthetical passive voiceGrammar and discourseFunctionalismCNPQ::LINGUISTICA, LETRAS E ARTES::LETRASAt the current moment, the studies of the language emphasize the relations between grammar and discourse. According to this tendency, based on the North American linguistic functionalism, represented by Givón, Thompson, Closs-Traugott, Hopper, among others, this work aims to collect and analyze the motivation of the grammatical structure of the Portuguese language, traditionally named as synthetical passive voice (VPS) which is available in the grammatical system to represent a process where the patient is mentioned and the agent is faded. This structure is used to advertise products and services on the streets of Niterói, downtown. It is a simple, expected construction, whose more natural grammar structure disposition, or a less marked one, has the configuration of VERB + SE + SN, having the verb the topic status attribution. The purpose or means of the action is shown through the verb and performed by a physical or juridical person. Such structure meets the needs of communicative purposes of the linguistics community and probably signals for a potential change in the articulation rule of VPS, as well as it confirms that the syntactic structures reflect somehow the form and the organization of the underlying semantic-cognitive structures. However, it lacked a farther study of observing and analyzing this structure in itself or in its context of use, keeping a distance from the user. This study aims, therefore, taking into account the way these texts are produced, the general beliefs, their producers' background, the accomplishment or not of their final objective. Besides collecting the data (attachment), interviews with the users of this grammar structure were done, as well as with its receivers (customers), in order to add information to corroborate or modify the previous studies. The results of this survey showed some indications that VPS suffers a routinely process that has turned it into a ritualized and conventionalized construction, representative of the street advertising, therefore, making part of the collective imaginary of these informers. In summary, it was verified that, if a grammatical structure is frequently used in certain communicative situation, that is due to the(s) meaning(s) that it articulates. At the same time, the repetition of its use is what, historical and socially, creates and consolidates its meaning.No momento atual, os estudos da linguagem vêm enfatizando o tratamento das relações entre gramática e discurso. De acordo com essa tendência, com base no funcionalismo lingüístico norte-americano, na linha de Givón, Thompson, Closs-Traugott, Hopper, entre outros, este trabalho objetiva levantar e analisar a motivação da estrutura gramatical do português denominada, tradicionalmente, voz passiva sintética (VPS) - forma disponível no sistema gramatical para representar um processo mencionando o paciente e desfocando o agente -, utilizada para divulgação de produtos e serviços nas ruas do centro de Niterói. Trata-se de uma construção simples, previsível, cuja disposição/ordenação mais natural, ou menos marcada, possui configuração VERBO + SE + SN, sendo atribuído ao verbo status de tópico; através dele é revelada a atividade meio ou fim desempenhada pela pessoa, física ou jurídica. Tal estrutura atende aos propósitos comunicativos da comunidade lingüística e provavelmente sinaliza para uma potencial mudança na regra de articulação da VPS, como também ratifica que as estruturas sintáticas refletem de algum modo a forma e a organização das estruturas semântico-cognitivas subjacentes. No entanto, faltava um estudo que fosse além da observação e análise da estrutura em si mesma ou em seu contexto de uso distante do usuário. Objetivou-se, então, levar em conta o modo de produção desses textos, as crenças, a formação de seus produtores, o atingimento ou não de seu objetivo final. Para tanto, além da coleta do material (anexo), foram feitas entrevistas com os usuários (comerciantes e cartazistas) dessa estrutura e com seus receptores (transeuntes, clientes), visando acrescer informações no sentido de corroborar ou modificar os estudos iniciais. Os resultados desse contato mostraram indícios de que a VPS sofre um processo de rotinização que a tem tornado uma construção ritualizada, convencionalizada, representativa da propaganda de rua, portanto, fazendo parte do imaginário coletivo daqueles informantes. Em resumo, constatou-se que, se determinada estrutura gramatical é empregada recorrentemente em/para determinada situação comunicativa, isso se deve ao(s) significado(s) que ela articula. Ao mesmo tempo, a repetição de seu emprego é que, histórica e socialmente, cria e consolida seu significado.Programa de Pós-graduação em LetrasletrasOliveira, Mariângela Rios deCPF:48632598622http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4727091Y9Almeida, Maria Jussara Abraçado deCPF:13800967522http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790587H0Rodrigues, Violeta VirgíniaCPF:35987623622http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4721726D4Votre, Sebastião JosuéCPF:13900756422http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783243J6Cezario, Maria Maura da ConceiçãoCPF:14000560022http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782558E3Conceição, Paula Vital da2021-03-10T20:52:00Z2007-04-242021-03-10T20:52:00Z2006-09-18info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttps://app.uff.br/riuff/handle/1/21104porCC-BY-SAinfo:eu-repo/semantics/openAccessreponame:Repositório Institucional da Universidade Federal Fluminense (RIUFF)instname:Universidade Federal Fluminense (UFF)instacron:UFF2021-03-10T20:52:00Zoai:app.uff.br:1/21104Repositório InstitucionalPUBhttps://app.uff.br/oai/requestriuff@id.uff.bropendoar:21202024-08-19T10:57:30.838508Repositório Institucional da Universidade Federal Fluminense (RIUFF) - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv A construção VPS na propaganda de rua de Niterói : função e representação
title A construção VPS na propaganda de rua de Niterói : função e representação
spellingShingle A construção VPS na propaganda de rua de Niterói : função e representação
Conceição, Paula Vital da
Língua portuguesa
Gramática
Gramática e discurso
Propaganda
Linguagem
Publicidade
Funcionalismo
Morfossintaxe
Voz passiva sintética
Representação
Morfosyntax
Synthetical passive voice
Grammar and discourse
Functionalism
CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
title_short A construção VPS na propaganda de rua de Niterói : função e representação
title_full A construção VPS na propaganda de rua de Niterói : função e representação
title_fullStr A construção VPS na propaganda de rua de Niterói : função e representação
title_full_unstemmed A construção VPS na propaganda de rua de Niterói : função e representação
title_sort A construção VPS na propaganda de rua de Niterói : função e representação
author Conceição, Paula Vital da
author_facet Conceição, Paula Vital da
author_role author
dc.contributor.none.fl_str_mv Oliveira, Mariângela Rios de
CPF:48632598622
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4727091Y9
Almeida, Maria Jussara Abraçado de
CPF:13800967522
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4790587H0
Rodrigues, Violeta Virgínia
CPF:35987623622
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4721726D4
Votre, Sebastião Josué
CPF:13900756422
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4783243J6
Cezario, Maria Maura da Conceição
CPF:14000560022
http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4782558E3
dc.contributor.author.fl_str_mv Conceição, Paula Vital da
dc.subject.por.fl_str_mv Língua portuguesa
Gramática
Gramática e discurso
Propaganda
Linguagem
Publicidade
Funcionalismo
Morfossintaxe
Voz passiva sintética
Representação
Morfosyntax
Synthetical passive voice
Grammar and discourse
Functionalism
CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
topic Língua portuguesa
Gramática
Gramática e discurso
Propaganda
Linguagem
Publicidade
Funcionalismo
Morfossintaxe
Voz passiva sintética
Representação
Morfosyntax
Synthetical passive voice
Grammar and discourse
Functionalism
CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
description At the current moment, the studies of the language emphasize the relations between grammar and discourse. According to this tendency, based on the North American linguistic functionalism, represented by Givón, Thompson, Closs-Traugott, Hopper, among others, this work aims to collect and analyze the motivation of the grammatical structure of the Portuguese language, traditionally named as synthetical passive voice (VPS) which is available in the grammatical system to represent a process where the patient is mentioned and the agent is faded. This structure is used to advertise products and services on the streets of Niterói, downtown. It is a simple, expected construction, whose more natural grammar structure disposition, or a less marked one, has the configuration of VERB + SE + SN, having the verb the topic status attribution. The purpose or means of the action is shown through the verb and performed by a physical or juridical person. Such structure meets the needs of communicative purposes of the linguistics community and probably signals for a potential change in the articulation rule of VPS, as well as it confirms that the syntactic structures reflect somehow the form and the organization of the underlying semantic-cognitive structures. However, it lacked a farther study of observing and analyzing this structure in itself or in its context of use, keeping a distance from the user. This study aims, therefore, taking into account the way these texts are produced, the general beliefs, their producers' background, the accomplishment or not of their final objective. Besides collecting the data (attachment), interviews with the users of this grammar structure were done, as well as with its receivers (customers), in order to add information to corroborate or modify the previous studies. The results of this survey showed some indications that VPS suffers a routinely process that has turned it into a ritualized and conventionalized construction, representative of the street advertising, therefore, making part of the collective imaginary of these informers. In summary, it was verified that, if a grammatical structure is frequently used in certain communicative situation, that is due to the(s) meaning(s) that it articulates. At the same time, the repetition of its use is what, historical and socially, creates and consolidates its meaning.
publishDate 2006
dc.date.none.fl_str_mv 2006-09-18
2007-04-24
2021-03-10T20:52:00Z
2021-03-10T20:52:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://app.uff.br/riuff/handle/1/21104
url https://app.uff.br/riuff/handle/1/21104
dc.language.iso.fl_str_mv por
language por
dc.rights.driver.fl_str_mv CC-BY-SA
info:eu-repo/semantics/openAccess
rights_invalid_str_mv CC-BY-SA
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-graduação em Letras
letras
publisher.none.fl_str_mv Programa de Pós-graduação em Letras
letras
dc.source.none.fl_str_mv reponame:Repositório Institucional da Universidade Federal Fluminense (RIUFF)
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Repositório Institucional da Universidade Federal Fluminense (RIUFF)
collection Repositório Institucional da Universidade Federal Fluminense (RIUFF)
repository.name.fl_str_mv Repositório Institucional da Universidade Federal Fluminense (RIUFF) - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv riuff@id.uff.br
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