Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Confluência |
Texto Completo: | https://revistaconfluencia.org.br/rc/article/view/458 |
Resumo: | This paper, having as its main theoretical scope the Semiolinguistics of Discourse Analysis, created by Patrick Charaudeau, analyses a cover of IstoÉ magazine, in order to verify the way the “communicating self” constructs the semiotized political person, articulating both verbal and nonverbal texts. The magazine cover analysed is that of the 30th August 2019 edition, which associates President Bolsonaro with a former emperor of Rome, Nero. The objective is to identify the construction that the “communicating self” makes of the semiotized political person on the cover. Thus, it is observed whether the “communication self”, as representative of the magazine, reinforces or refutes the image (ethos) normally constructed by the political person portrayed. Moreover, in order to have the interlocutor not only as a newsstand reader, but an effective buyer and assiduous readerof the issue as well, IstoÉ, among various strategies, can appeal to the emotional state (pathos effects), using three attitudes – polemic, seduction and dramatization. In this sense, we intend to analyse, through Discourse Analysis bias, the emotion from the intended effects. The initial analysis reveals that there is no impartiality in transforming a gross event into a semiotized one and, therefore, already interpreted from the speaker’s point of view. |
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Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacularEthos e pathos - a mise en scène em capa da IstoÉ a serviço do espetacularSemiolinguisticsEthosPathosMagazine cover.SemiolinguísticaEthosPathosCapa de revista.This paper, having as its main theoretical scope the Semiolinguistics of Discourse Analysis, created by Patrick Charaudeau, analyses a cover of IstoÉ magazine, in order to verify the way the “communicating self” constructs the semiotized political person, articulating both verbal and nonverbal texts. The magazine cover analysed is that of the 30th August 2019 edition, which associates President Bolsonaro with a former emperor of Rome, Nero. The objective is to identify the construction that the “communicating self” makes of the semiotized political person on the cover. Thus, it is observed whether the “communication self”, as representative of the magazine, reinforces or refutes the image (ethos) normally constructed by the political person portrayed. Moreover, in order to have the interlocutor not only as a newsstand reader, but an effective buyer and assiduous readerof the issue as well, IstoÉ, among various strategies, can appeal to the emotional state (pathos effects), using three attitudes – polemic, seduction and dramatization. In this sense, we intend to analyse, through Discourse Analysis bias, the emotion from the intended effects. The initial analysis reveals that there is no impartiality in transforming a gross event into a semiotized one and, therefore, already interpreted from the speaker’s point of view.Este trabalho, tendo como escopo teórico principal a Semiolinguística de Análise do Discurso, do pesquisador Patrick Charaudeau, analisa uma capa da revista IstoÉ, a fim de verificar a construção que o Eu-comunicante faz da pessoa política semiotizada, a partir da combinação entre textos verbal e não verbal. A capa analisada é a do dia 30 de agosto de 2019, que associa o presidente Bolsonaro a um antigo imperador de Roma, o Nero. Objetiva-se identificar a construção que o Eu-comunicante faz da pessoa política semiotizada na capa. Com isso, verifica-se se a revista reforça ou refuta a imagem (ethos) normalmente construída pelo político retratado. Além disso, para fazer com que o interlocutor não apenas seja leitor de banca, mas que, efetivamente, compre a revista, a IstoÉ, dentre várias estratégias, pode apelar para o estado emocional (efeitos de pathos), valendo-se de três atitudes – a polêmica, a sedução e a dramatização. Nesse sentido, pelo viés da Análise do Discurso, pretende-se analisar a emoção a partir dos efeitos visados pela instância de comunicação. A análise inicial revela que não há isenção ao transformar o acontecimento bruto em acontecimento semiotizado e, por isso, já interpretado.Liceu Literário Português2021-09-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos paresapplication/pdfhttps://revistaconfluencia.org.br/rc/article/view/45810.18364/rc.2021n61.458Confluência; 2021: ISSUE 61; 48-65Confluência; 2021: Número 61; 48-65Confluência; 2021: Número 61; 48-65Confluência; 2021: Número 61; 48-65Confluência; 2021: Número 61; 48-652317-41531415-740310.18364/rc.2021n61reponame:Confluênciainstname:Universidade Federal Fluminense (UFF)instacron:UFFporhttps://revistaconfluencia.org.br/rc/article/view/458/306Copyright (c) 2021 Ilana da Silva Rebelloinfo:eu-repo/semantics/openAccessRebello, Ilana da Silva2022-02-01T17:58:38Zoai:ojs.emnuvens.com.br:article/458Revistahttps://revistaconfluencia.org.br/rcPUBhttps://revistaconfluencia.org.br/rc/oairevistaconfluencias.psd@id.uff.br||2318-45581678-7145opendoar:2022-02-01T17:58:38Confluência - Universidade Federal Fluminense (UFF)false |
dc.title.none.fl_str_mv |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular Ethos e pathos - a mise en scène em capa da IstoÉ a serviço do espetacular |
title |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
spellingShingle |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular Rebello, Ilana da Silva Semiolinguistics Ethos Pathos Magazine cover. Semiolinguística Ethos Pathos Capa de revista. |
title_short |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
title_full |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
title_fullStr |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
title_full_unstemmed |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
title_sort |
Ethos and pathos - the mise en scène on the cover of the magazine IstoÉ at the service of the spectacular |
author |
Rebello, Ilana da Silva |
author_facet |
Rebello, Ilana da Silva |
author_role |
author |
dc.contributor.author.fl_str_mv |
Rebello, Ilana da Silva |
dc.subject.por.fl_str_mv |
Semiolinguistics Ethos Pathos Magazine cover. Semiolinguística Ethos Pathos Capa de revista. |
topic |
Semiolinguistics Ethos Pathos Magazine cover. Semiolinguística Ethos Pathos Capa de revista. |
description |
This paper, having as its main theoretical scope the Semiolinguistics of Discourse Analysis, created by Patrick Charaudeau, analyses a cover of IstoÉ magazine, in order to verify the way the “communicating self” constructs the semiotized political person, articulating both verbal and nonverbal texts. The magazine cover analysed is that of the 30th August 2019 edition, which associates President Bolsonaro with a former emperor of Rome, Nero. The objective is to identify the construction that the “communicating self” makes of the semiotized political person on the cover. Thus, it is observed whether the “communication self”, as representative of the magazine, reinforces or refutes the image (ethos) normally constructed by the political person portrayed. Moreover, in order to have the interlocutor not only as a newsstand reader, but an effective buyer and assiduous readerof the issue as well, IstoÉ, among various strategies, can appeal to the emotional state (pathos effects), using three attitudes – polemic, seduction and dramatization. In this sense, we intend to analyse, through Discourse Analysis bias, the emotion from the intended effects. The initial analysis reveals that there is no impartiality in transforming a gross event into a semiotized one and, therefore, already interpreted from the speaker’s point of view. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-09-05 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artigo avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistaconfluencia.org.br/rc/article/view/458 10.18364/rc.2021n61.458 |
url |
https://revistaconfluencia.org.br/rc/article/view/458 |
identifier_str_mv |
10.18364/rc.2021n61.458 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistaconfluencia.org.br/rc/article/view/458/306 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Ilana da Silva Rebello info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Ilana da Silva Rebello |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Liceu Literário Português |
publisher.none.fl_str_mv |
Liceu Literário Português |
dc.source.none.fl_str_mv |
Confluência; 2021: ISSUE 61; 48-65 Confluência; 2021: Número 61; 48-65 Confluência; 2021: Número 61; 48-65 Confluência; 2021: Número 61; 48-65 Confluência; 2021: Número 61; 48-65 2317-4153 1415-7403 10.18364/rc.2021n61 reponame:Confluência instname:Universidade Federal Fluminense (UFF) instacron:UFF |
instname_str |
Universidade Federal Fluminense (UFF) |
instacron_str |
UFF |
institution |
UFF |
reponame_str |
Confluência |
collection |
Confluência |
repository.name.fl_str_mv |
Confluência - Universidade Federal Fluminense (UFF) |
repository.mail.fl_str_mv |
revistaconfluencias.psd@id.uff.br|| |
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1799705459314130944 |