Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes

Detalhes bibliográficos
Autor(a) principal: Maio, Ana Maria Dantas de
Data de Publicação: 2017
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Contracampo
Texto Completo: https://periodicos.uff.br/contracampo/article/view/17620
Resumo: The command of contextual elements where face-to-face interactions take place may facilitate the planning and execution of corporate communication programs and actions. This differentialtends to be more pronounced in environments that are considered peculiar, such as the Pantanal and Amazon biomes, where technological appeal isless evident. Enterprises that operate in such places and link their missions withthe territory can exploit face-to-face communication in a professional and strategic way, which in Brazil is still little exploredin the communication field. This article invests in the identification of mediations imposed by this kind of environment and analyzes the way in which these scenarios are built and mediated by the media. Keywords: Corporate communication; Face-to-face communication; Pantanal.
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spelling Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator LandscapesComunicação organizacional em ambientes peculiares: reflexões sobre diálogos em paisagens mediadas e mediadorasComunicação organizacionalComunicação face a facePantanalThe command of contextual elements where face-to-face interactions take place may facilitate the planning and execution of corporate communication programs and actions. This differentialtends to be more pronounced in environments that are considered peculiar, such as the Pantanal and Amazon biomes, where technological appeal isless evident. Enterprises that operate in such places and link their missions withthe territory can exploit face-to-face communication in a professional and strategic way, which in Brazil is still little exploredin the communication field. This article invests in the identification of mediations imposed by this kind of environment and analyzes the way in which these scenarios are built and mediated by the media. Keywords: Corporate communication; Face-to-face communication; Pantanal.O domínio sobre elementos contextuais onde ocorrem interações face a face pode facilitar o planejamento e a execução de programas e ações de comunicação organizacional. Esse diferencial tende a ser mais pronunciado em ambientes considerados peculiares, como os biomas Pantanal e Amazônia, onde o apelo tecnológico é menos evidente. Empresas que atuam nesses locais e vinculam suas missões ao território podem explorar de forma profissional e estratégica a comunicação face a face, ainda pouco teorizada pelo campo da comunicação no Brasil. Este artigo investe na identificação de mediações impostas por esse tipo de ambiente e analisa a forma como esses cenários são construídos e mediados pela mídia. Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense2017-11-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo avaliado pelos Paresapplication/pdfapplication/pdfhttps://periodicos.uff.br/contracampo/article/view/1762010.22409/contracampo.v36i3.1028Contracampo; v. 36 n. 3 (2017): Temporalidades enredadas no Sul Global2238-25771414-748310.22409/contracampo.v36i3reponame:Contracampoinstname:Universidade Federal Fluminense (UFF)instacron:UFFporenghttps://periodicos.uff.br/contracampo/article/view/17620/Comunica%C3%A7%C3%A3o%20organizacional%20em%20ambientes%20peculiares%3A%20reflex%C3%B5es%20sobre%20di%C3%A1logos%20em%20paisagens%20mediadas%20e%20mediadorashttps://periodicos.uff.br/contracampo/article/view/17620/pdfCopyright (c) 2017 Revista Contracampoinfo:eu-repo/semantics/openAccessMaio, Ana Maria Dantas de2018-12-13T16:42:13Zoai:ojs.pkp.sfu.ca:article/17620Revistahttps://periodicos.uff.br/contracampoPUBhttps://periodicos.uff.br/contracampo/oai||contracampo.uff@gmail.com2238-25771414-7483opendoar:2018-12-13T16:42:13Contracampo - Universidade Federal Fluminense (UFF)false
dc.title.none.fl_str_mv Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
Comunicação organizacional em ambientes peculiares: reflexões sobre diálogos em paisagens mediadas e mediadoras
title Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
spellingShingle Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
Maio, Ana Maria Dantas de
Comunicação organizacional
Comunicação face a face
Pantanal
title_short Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
title_full Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
title_fullStr Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
title_full_unstemmed Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
title_sort Corporate Communication in Peculiar Environments: Reflections on Dialogues in Mediated and Mediator Landscapes
author Maio, Ana Maria Dantas de
author_facet Maio, Ana Maria Dantas de
author_role author
dc.contributor.author.fl_str_mv Maio, Ana Maria Dantas de
dc.subject.por.fl_str_mv Comunicação organizacional
Comunicação face a face
Pantanal
topic Comunicação organizacional
Comunicação face a face
Pantanal
description The command of contextual elements where face-to-face interactions take place may facilitate the planning and execution of corporate communication programs and actions. This differentialtends to be more pronounced in environments that are considered peculiar, such as the Pantanal and Amazon biomes, where technological appeal isless evident. Enterprises that operate in such places and link their missions withthe territory can exploit face-to-face communication in a professional and strategic way, which in Brazil is still little exploredin the communication field. This article invests in the identification of mediations imposed by this kind of environment and analyzes the way in which these scenarios are built and mediated by the media. Keywords: Corporate communication; Face-to-face communication; Pantanal.
publishDate 2017
dc.date.none.fl_str_mv 2017-11-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo avaliado pelos Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uff.br/contracampo/article/view/17620
10.22409/contracampo.v36i3.1028
url https://periodicos.uff.br/contracampo/article/view/17620
identifier_str_mv 10.22409/contracampo.v36i3.1028
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.uff.br/contracampo/article/view/17620/Comunica%C3%A7%C3%A3o%20organizacional%20em%20ambientes%20peculiares%3A%20reflex%C3%B5es%20sobre%20di%C3%A1logos%20em%20paisagens%20mediadas%20e%20mediadoras
https://periodicos.uff.br/contracampo/article/view/17620/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2017 Revista Contracampo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Revista Contracampo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
publisher.none.fl_str_mv Programa de Pós-Graduação em Comunicação da Universidade Federal Fluminense
dc.source.none.fl_str_mv Contracampo; v. 36 n. 3 (2017): Temporalidades enredadas no Sul Global
2238-2577
1414-7483
10.22409/contracampo.v36i3
reponame:Contracampo
instname:Universidade Federal Fluminense (UFF)
instacron:UFF
instname_str Universidade Federal Fluminense (UFF)
instacron_str UFF
institution UFF
reponame_str Contracampo
collection Contracampo
repository.name.fl_str_mv Contracampo - Universidade Federal Fluminense (UFF)
repository.mail.fl_str_mv ||contracampo.uff@gmail.com
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